Musk said in the email that Tesla aims to deliver “all produced cars” by the end of the year.
Editor’s note: This article comes from “Tencent Technology” , review Cheng Xi . Reprinted with permission.
According to foreign media reports, Elon Musk, the head of US electric vehicle maker Tesla, announced to employees on Wednesday that Tesla has “two most critical priorities” and needs to be addressed in Focus on before the end of the year.
According to foreign media reports, Tesla is currently beginning its usual quarter-end sales peak. With the increase of Tesla’s electric vehicle production capacity and the US federal government’s electric vehicle consumption tax rebate end at the beginning of next year, It is expected that this will be a relatively large sales peak.
Not long ago, Tesla has sent notice letters to consumers informing them that the US government’s tax refund benefits will end next year, so if you want to get the current benefits, you must place an order as soon as possible.
A few days ago, Musk sent a letter to all Tesla employees with the theme “Two of Tesla’s top priorities in December”.
Musk stated in the email that Tesla aims to deliver “all produced cars” by the end of the year: “The first priority is to ensure that all cars are delivered to customers by the end of the year.”
Tesla achieved record electric vehicle deliveries of 97,000 vehicles in the third quarter, which may exceed this number this quarter.
A source familiar with Tesla sales told foreign media that they expect the automaker to achieve record new vehicle deliveries every week before the end of the year.
The second priority put forward by Musk is: “Second, and just as importantly, we must immediately improve the efficiency of solar installations.”
Tesla acquired Solarcity, a well-known home solar manufacturer in the United States, through a controversial acquisition. The company was founded by a relative of Musk, but after the acquisition, this business showed a significant decline, and Affected by Tesla’s closure of some physical retail stores (physical stores are an important channel for solar product sales).
Tesla has been revamping its solar business for the past year, eventually resuming growth in the third quarter, installing 43 megawatts of solar equipment.
Tesla recently launched a new solar rental service that allows homeowners to get solar panels and power generation systems for as little as $ 50 a month.
They also launched a new commercial solar online ordering platform.
The company has been simplifying the pricing of solar products, increasing transparency, and more aggressively promoting energy products.
Also, they launchedTesla Solar Roof V3, a new, lower-priced solar tile. Traditionally, consumers have installed solar panels on traditional roof covers, but the solar power tiles introduced by Tesla have achieved one-time installation and use, and the appearance is more exquisite.
Musk is optimistic that the new version of the solar roof is basically mature and will usher in a peak purchase. He said that the company will quickly increase its production to 1,000 solar roof systems per week.
Musk also said that Tesla Energy is becoming a “distributed global utility” and in the long run, it may surpass Tesla’s automotive business.
In the third quarter of this year, Tesla delivered a beautiful financial report. After losing two quarters, the company returned to a profitable state. In addition the company good news one by one. Tesla’s electric vehicle factory in Shanghai, China has begun production and has obtained an official car production license. The domestic version of the Model 3 has been scheduled to be delivered to consumers next year.
In addition, Musk recently announced a major good news: Tesla will build the second overseas electric vehicle plant near Berlin, Germany (and Tesla’s third electric vehicle plant in the world) The plant will use the local electric vehicle supply chain to supply the European market at close range. According to German media, the plant has invested more than $ 4 billion and is expected to provide thousands of jobs.
Under a series of positive stimuli, Tesla’s stock price has risen sharply in the recent past.
For the fourth quarter, a foreign media pointed out that, given the market conditions in the United States and the Netherlands, Tesla will meet all scheduled needs by the end of the year.
However, Tesla will face a logistics and new car delivery problem as usual, that is, delivery of vehicles to countries and regions where there are already scheduled orders. This is also a problem that Tesla has frequently encountered in the past few “end-of-quarter delivery surges.”
Foreign media pointed out that in the third quarter, Tesla’s electric vehicle sales were basically close to the 100,000 mark. At present, Musk has not set a high-profile goal to break the 100,000 monthly mark in the fourth quarter, but this This situation is still possible.