Detailed evaluations allow users to better understand the product. By operating purchased users, they provide a series of guidance and tools, expand word of mouth, and recommend cashback programs for older users to increase the recommended purchase rate. Offline, Red Rabbit also cooperates with some fitness studios, long-rent apartments, and homestays, and users can try it out at offline cooperation points.
It is understood that 40% of Chitu ’s sales come from the conversion of grass and grass, and 50% of consumers go to the store by searching for brand terms directly, and a significant percentage of them come from the recommendation of old users.
At the product level, Chitu’s treadmill supports folding and mute functions, and its hardware design has won the Red Dot Award. In order to solve the problem of quietness, Chitu and the motor manufacturer jointly developed a new motor. Based on the power increase of 25%, the operating noise was controlled below 50 decibels. In addition, the company and the German conveyor belt manufacturer have developed a maintenance-free thick and quiet treadmill for household products. The technology, which was previously used only in gym products, is applied to household products for the first time to restore the feeling of plastic runways as much as possible; and Running shoe manufacturers have developed the same “cushion cushioning structure” as running shoe structures to solve the noise impact on neighbors when running.
In addition to hardware upgrades, Red Rabbit has also added online fitness content to provide members with fitness courses related to running. The software side (App) cooperates with top coaches in video courses, which integrates shaping exercises to help users get better exercise results in a short period of time and improve the sports experience. The average running frequency of the current user is about 12 times / month, four weeks Retention rate is as high as 60%.
Next, Red Rabbit ’s new products will also be launched at the end of this month. Thanks to the optimization of the supply chain process, laser cutting and automatic welding processes are fully applied. The pricing of the new products can be reduced to about 3,000-4,000 yuan, and new product deployment The 15.6-inch high-definition screen is equipped with a high-precision laser sensor on the hardware, which can detect changes in the user’s running posture and anti-fall detection, increasing product safety.