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The use of hyperlinks in domestic media is far less than in foreign media
In order to compare the situation of domestic and foreign media adding hyperlinks, the research center selected 21 domestic and foreign mainstream media news clients for investigation. Among them, there are 7 British and American media, 9 Chinese mainland media and 5 Hong Kong media. The criterion for judging whether to add a hyperlink is that, as an ordinary reader, when opening an article, you can click on a certain keyword or a sentence again (usually with Different colors and formats) Go to another article, web page, picture, video, or other media form, regardless of the number, it is determined that a hyperlink is added. Conversely, if the entire text is text only, no hyperlink is added.
The survey results show that (see Figure 1) , the number of media that added hyperlinks abroad Indeed far exceeds domestic. Among the seven US media, in addition to USA Today, six media have added links to their web pages and apps. In the British media, it is rare to add hyperlinks. Only the Huffington Post and the Guardian have added hyperlinks, while those such as the BBC, The Times, and Reuters have not added them. In the Hong Kong media, South China Morning Post and Duan Media added hyperlinks, but Wen Wei Po, Ta Kung Pao and Ming Pao did not.
Of the nine mainland Chinese media, only Caixinwang added a hyperlink. The other eight mainstream media, such as People’s Daily, Surging News, and Southern Weekend, did not include links in their reports.
It is worth noting that as long as hyperlinks are added to the surveyed media, this format setting will be synchronized on the webpage and APP. There is no case where only a webpage or an APP adds a hyperlink.
The hyperlinks we are talking about here are all built-in links (inserted hyperlink) , that is, click on the text sentence in the article to enter the relevant Hyperlinks to text instead of external links like “Related Reading” and “Recommended Reading” which are usually placed at the end of the article (external link) . The following investigations also revolve around031 “data-h =” 1794 “>
Figure 2: News text read by respondents
Text with hyperlinks is more believable, but the more links there are, the better
After the interviewees read the news text, they then answer four questions:
What do you think of the credibility of this article? (1 = totally untrusted, 5 = unquestionable)
How credible is the media that wrote the article? (1 = nonsense, 5 = reasonable)
Would you recommend this article to your friends? (1 = Definitely not recommended, 10 = Definitely recommended)
Would you recommend this article to a friend around you? (1 = Definitely not recommended, 10 = Definitely recommended)
The first two questions are for the credibility of text and media, and the last two questions are for the recommendation of text and media.
Figure 3: Text and media credibility and recommendation scores in the three versions
The results show that when respondents read articles with five or ten hyperlinks, they are more likely to recognize