huxiucdn.com/article/content/201912/05/204102084773.jpeg?imageView2/2/w/1000/format/jpeg/interlace/1/q/85 “data-w =” 1000 “data-h =” 750 ” >
Before, there was Beijing Qiaofufang Grassland, followed by Shanghai K11. Combining shopping malls with art and culture has become one of the unstoppable new trends in the field of commercial real estate. More and more shopping malls choose to increase art display and experience projects, thereby lengthening the customer’s stay time and trying to make them spend more money in the mall.
Making shopping malls less like shopping malls and making customers forget that they are shopping is a new mission for commercial real estate developers.
At the 2019 Wanda Business Annual Meeting held in September this year Sun Yat-sen, assistant to the senior president of Wanda Business Management Group, said that Dongba Wanda Plaza in Beijing will open in 2020, and the proportion of investment in the fashion experience format of this Wanda Plaza may exceed 70%. This means that the pure retail format of this Wanda Plaza will account for less than 30%.
Whether it is Beijing, where the retail format of major shopping malls is more than 50%, or Wanda itself, this form is unprecedented. In other words, the densely packed shops of the past will make way for the experience-oriented format, and you will see more interactive installations, artworks, and fashion exhibitions in the mall.