Tiger sniff: “4 years loss 22 billion yuan” “5 billion financing Rashomon” “ The battery is in danger of fire, All-weather technology (iawtmt) , author: Liu Di green, editor: Luo Lijuan, from FIG title: Oriental IC
On December 6, Li Bin, Chairman and CEO of Weilai Automobile, attended the 2019 Global Founders Conference. At the meeting, Li Bin shared his entrepreneurial experience.
Li Bin mentioned that he had the idea of making a car in 2012, and he did not make up his mind to take this step until 2014. “How much money do you want to make” and “can you compete with so many outstanding Chinese car brands?” Is his first consideration.
At that time, there were three big mountains in the automobile industry-Geely, Great Wall and BYD. “As soon as I want to fight with them, it seems a bit timid, I will fight for a hundred thousand cars, I think it is quite difficult.” Li Bin said that the founders of these car brands are mostly over 50 years old, have rich experience, and Over the past 20 years, they have also accumulated sufficient resources and scale.
“The founder is very important to the vitality of a company and what he wants to stick to.” Li Bin said that this is why he chose to be a mainstream high-end market, “because BMW, Mercedes, Audi, Tesla, etc. The founders of the brand are not too old, and I think they have a comparative advantage. “
He also mentioned that If there is a company in an industry that is already very large, but still the founder is at the helm, then “I suggest everyone to stay away from this matter.”
At the same time, Li Bin also mentioned that he was called “the worst person this year””The controversy. He responded:” Not so bad, we are good. “He said that in the process of starting a business, it is important to maintain a better mentality, because there is no good mentality to carry it.
Li Bin made three suggestions: go back to the original point to think about the information and maintain the original intention; look at the things you do from a larger perspective, and go further; look at the future from the future trend, and go further Look at the problem.
Finally, Li Bin emphasized that the ditch. He said, “If you don’t have confidence in yourself, you can’t motivate the team, and you can’t tell your users and customers what you really want to do.”
Li Wei, founder of Fu Weilai, lecture content:
I do n’t have a PPT, so I can chat with you. How important is the founder? Let me first talk about my own experience. I wanted to make a car in 2012. I made up my mind in 2014 and started to act. This is the first question. I ask myself how much money I make, which is still very important. You want to make 50,000, 150,000 or 500,000. This is completely different.
Theoretically speaking, making expensive cars is a bit harder for Chinese companies. Although Chinese users can now buy domestically made mobile phones for 10,000 yuan, it will not work in 2014, and it is no problem now. But making expensive cars seems like most people think you can’t do this. But to make a cheap entry-level car, at this time I thought about a very serious question. Can I compete with so many excellent Chinese car brands now? One of the most important decision points is who is doing these companies?
At this time, there are three big mountains, three young founders, and three Chinese brands that are still operating and operating companies. They were already outstanding in 2014. Geely, Great Wall and BYD, all three are founders. They are all in their 50s, strong and experienced, and have accumulated sufficient resources and scale in the past 20 years. As soon as I wanted to fight with them, it seemed a bit timid, I would fight for a hundred thousand cars, and I had a hard time thinking.
At this time, I thought I might make an expensive car. It ’s different in the mainstream high-end market. Let ’s say that I ’m with BMW, Mercedes, and Audi PK. Their founders are very early. life. I think there may be a chance. Of course, there is a Tesla in the United States. Their founders are not very young, but no matter what, I think they have a comparative advantage.
In fact, this point is very important. The founder is very important to the vitality of a company and what he wants to stick to. I’m not joking with everyone, this is what I really thought at the time, which is why in the future I choose to be a mainstream high-end market, positioning my products in the price range of 300,000 to 400,000.
Besides that we can use the latest technology to ensure the competitiveness of our products, there are also very important reasons. I think that in this price range, I have certain brand advantages with those competing brands in the high-end mainstream high-end market. The synergy of startup companies, better service users, more innovative products, and more able to adapt to the new trend of software cars. This is the importance of founders. When you want to enter an industry in the future, if there is a company in this industry that is already large or the founder is working on it, it is best to stay away from this matter. This is my advice to everyone.
In fact, this year I also watched some of the guests who shared some themes. Generally speaking, it seems that this year has been miserable and stressful. Indeed, there was an article some time ago saying that I was the worst person. In fact, I thought at first that I said how black, although it was negative, but it didn’t have such a sensational title. I asked my colleague of PR, I said how to make another negative, he said that you look at it first. At first glance, it seemed okay. It seemed to be the opposite. I said it was planned by you? He said no, I said no wonder that others say our public relations department is bad.
Actually, first of all, it’s not so miserable, we are still good. So I have recently received greetings from friends who have n’t been in contact for a long time, saying that you are OK? I said it was good, nothing bad. Yesterday I had a meal with a friend I hadn’t seen in a long time. He said that you looked good. I said my body is okay, why do n’t I look well? As a veteran of entrepreneurship, I also hope to take this opportunity to communicate with you how to maintain a better mentality in a challenging environment and in a sufficiently, very frustrating and difficult entrepreneurial process. This is still important. Because there is no good attitude to carry it.
This can still be methodological. There is a methodology to calm things down. I will share this little methodology with you. There are some chicken soup with a little heart, you can bear it. Today, anyway, we do not sell cars, because we just released the figures for November, which is not bad. Anyway, now you have to order a car, you have to wait a lot of time, and it ’s OK .
My few suggestions:
First, you have to go back to the origin and think about the information. What is the origin? For example, why did you start this company, the founder, this is still very important. Is the difficulty you are experiencing because your starting point was wrong? This is something to think about. For example, why did I start this company? I think the car is not only smart electric technologyChange, the manifestation of the automotive industry also needs to change.
Do you give users a better experience? For example, if I say user experience, do you face so many challenges today because of being a user experience? For example, I said to do forward R & D, what are you doing? This is still very important. Back to the original heart, back to the original point, many angles are still different. If you deviate, then of course you need to correct it. If you persist, then you can of course continue to be more confident.
There is another origin, and common sense is also important. We are often in the age of self-media, where extreme opinions are more easily expressed. Personalized recommendations, social media, and media. Zhou Hang just said that maintaining a calm mind is not easy. In this era, I feel like returning to common sense.
What is restoration of common sense? I just saw another thing that felt negative just now, as if there was a media that estimated how much money we lost in the first three quarters. Shouldn’t common sense be invested in R & D and user services? Isn’t this common sense, right? This is common sense. If our funds are invested in research and development, then we need to see if there are results in research and development. We have thousands of patents and more than 4,000 patents. This is the result.
I did n’t spend money on private jets, I did n’t buy luxury homes, and I did n’t do these things. I think we spend money on R & D and service users. This is of course a long-term investment. This is actually common sense.
I think it is important to go back to your original intention and common sense to think, and return to these origins, you will have more concentration.
Second, it ’s important to look at what you do from a bigger place. In October, after our sales figures came out, I was intuitive. I said it was not bad. It should be the number one in the world. They saw it was really number one. Later, we found that the cheaper cars were selling better than them. Many, basically the first in all electric SUVs. When looking for a market segment to see the big picture, of course you can give yourself some confidence and encouragement. It is still very important to cheer yourself up.
I think we are pretty good, our team is still pretty good, then of course you can give yourself some encouragement. It is still important to give yourself encouragement. Do n’t expect others to cheer you up. It should still be. In fact, it is to find a market segment and look at the things you do from a larger perspective. You can give yourself some confidence and go further.
Third, Zhou Hang just said a bit, I agree with it, or I will look at the present from the beginning, never from the present , this is also very important. If you see the trend and you stand today, many things may not be clear. If you look at it from a distant perspective, of course, it will be different. For example, in the past two days, the Ministry of Industry and Information Technology is seeking a draft of the development plan for the automobile industry in 2035. It is also proposed here, such as the proportion of electric vehicles in 2025 To 25%.
I think this is an interesting thing. When you look at it in 2025 and find that it is only 3% and 4% today, you feel that you have made great progress. Of course, you can give yourself a good direction to see this matter. In the middle, his logic must be established. Why do electric cars necessarily replace gasoline cars? We put aside people’s safety and oil safety. Aside from this, oil safety is quite important. 60% and 70% of oil is imported from abroad.
From the perspective of individual users, we can see when autonomous driving will be realized, and electric vehicles are the most suitable technology because it has a faster response time. Seeing such things, you know that starting from experience and human nature, smart electric vehicles will definitely be the most mainstream products in the future. Although the proportion is relatively small today, you know where the trend is from today to the future, and you can have a clear sense of direction.
So as an entrepreneur, as a founder, we actually have to cheer ourselves up, because if you do n’t have confidence in yourself, you ca n’t motivate the team, and you ca n’t communicate with your users and customers, and you Express what you really want to do. In a challenging environment, I would like to share my little experience. I also hope that everyone can take all these challenges together as work tasks to be completed. Let us power up together. Thank you!
This article is from the WeChat public account: iawtmt , author: Qing Liu Di, editor: Luo Lijuan