Author Su Qi
Edit | Wei Jia
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In 2019, there are two more on the death list of the fresh field.
June this year announced the completion of a total of 634 million A rounds of investments, and was selected to Hurun China ’s list of potential unicorns in September. The crisis of capital chain breakout broke out in November; “Brilliant Life” was revealed to have been liquidated last month and left the battlefield without a word.
There are still many fresh e-commerce companies that have fallen this year. If you look into the reasons, “Don’t underestimate the speed at which fresh food is burned” has become a motto in this industry.
According to data from the Mob Research Institute, the transaction scale of China’s fresh e-commerce market will exceed 250 billion yuan in 2019. Store model, community group purchase, and food store operation, but so far has not ran out of a dominant brand. This industry has never lacked hot money, and it also has losses. The e-commerce research center has statistics. In the fresh food e-commerce industry, “1% achieved profit, 88% loss, and 7% huge loss.”
Picture / Mob Institute
Practitioners are struggling, and investors are beginning to be cautious. Compared to last year, the total investment and number of investments in the fresh produce sector in 2019 have both declined.
How the end and the way out of the fresh produce industry is still unclear, but the industry has repeatedly defeated and defeated some irrational models. Multiple investors on the financial statementIn the end, it is unlikely that a fresh-food circuit will end up with all-in-one food, but it has gradually developed into an “online vegetable market” with huge traffic, taking over take-out to become the second battlefield of local life. The beginning of a war, the turning point has not yet appeared, it is more important to survive.
2019 Fresh Market Battle Royale
Under the tuyere, corpses traverse the wild.
In June of this year, Dao Dao announced that it had completed a total of 634 million round A investments led by Morningside Capital and Gao Capital, and was selected as the “Hurun China Unicorn Potential Unicorn in the Second Quarter of 2019” in September. Expected to become a unicorn with a valuation of more than $ 1 billion.
As a result, starting from November 22, the daikon turned into a crisis of closing the store and breaking the capital chain, which caused the franchisees to withdraw capital, the store top-up amount could not be used, and employees’ wages and social security, partner security deposits, and supplier owed A series of chain reactions. Six days later, Liu Feng, the partner and CTO of Dabao, said in a circle of friends that the Hangzhou Center of Dabao was officially closed.
Before the accident, this “quasi-unicorn” had a GMV of 110 million yuan per month, and once defeated Hema and Daily Fresh with a 95% APP opening rate and a 60% retention rate the following month. , Leading the industry. But this is not enough to make up for the hole in burning money. Earlier media reports said that in the 8 months before the accident, the radish had burned 1.8 billion yuan. According to the resigning employee, the big round of financing of more than 6 billion yuan of round A rounds has come in since April this year. The company currently owes 290 million, including 150 million from suppliers, 50 million in store deposits, 50 million in partner guarantees, and 40 million in employees’ salaries and compensation.
“Our expectations and demand for growth are too high, and we underestimate the speed at which fresh money is burned, so that it is consumed too quickly. This is the wrong place.” Li Yang, founder and CEO of Daquan, publicly responded to the funding. Whereabouts. There are reports that according to the breaking news of the departing employees, “the boss is a relative in a key position, the procurement department lacks effective management, and the amount of unsold products is as high as 30 million; the recruitment of outsourcers is opaque, and there is a suspicion of laundering investors’ money. / p>
Compared to the scandal of the company’s internal “money laundering and running” scandal that was later revealed, the fresh life of the community has been liquidated last month, leaving the battlefield silently without arrears.
During the four years of its establishment, Miao Life has raised a total of about 235 million yuan. It has used self-built logistics teams, focused on community stores, expanded the entire category, and opened the partner joining system to rescue itself. In the front, there was a box horse and a ding dong to buy food, and the difficulties finally fell in 2019.