What can I do to make a room escape?
Editor’s note: This article is from WeChat public account “ Youth Financial Development Association ” (ID: xrich666), author Tang XIII.
I’ve seen a hot set of discussions these days when I know about surfing.
I thought the secret room was a niche entertainment project, but I did n’t expect it to have 38 million views. It seems that a considerable number of people are very interested in the secret room, but it is just because of its horrible reviews that it has been slow. Dare to experience, every time you want to try your brain, it will immediately say: “Brother dei, next time.”
And because of its low threshold and high yield, “terrorist room escape” has become a hot item for many young people who is “impossible to work in this life”.
I used one of my second-tier cities with a few friends to get our secret room to one of the best places in the local area, and I returned to it in one and a half months. Today, I will share that experience with you old iron.
Stop doing it
When we were playing a board game at that time, I don’t know who suggested that the whole secret room should be together.
Because everyone has no experience, and they do n’t know anything about the theme, scenery, and institutions of the secret room, we decided to go to other provinces to learn some advanced experience. After a few days, I bought a set of themes from a famous secret room in a certain place come back.
The theme of the purchase includes the agency and decoration drawings, so I found a place to start. At that time, we referred to the location strategy of the Golden Arch (where there is KFC, where there is a Golden Arch), and found an office building where local colleagues gathered. The biggest advantage is that it can swell the heat of other veteran secret rooms. Players take a look: Yo, open a new one and try it. “
Most of the escape rooms are located in office buildings, which are difficult to find, but both the secret room and the movie theater are “customer-oriented”, which means that guests will find them actively. It’s fun, it’s novel enough, and it has accumulated to the early players through enthusiasm or some other method.
After years of development, Escape Room has cultivated a group of diehard fans. After entering the pit, most players will finish the fun room in the city, and then every day I look forward to a new theme and ca n’t wait to return. Will fly directly to other cities to play. This group of players is also particularly loyal to bringing friends, colleagues, and sisters to play, and live a good MLM master.
Speaking of which, we found a house that fits the theme in that office building, and decided to die in the end because of the consideration of “giving up is the biggest failure.” We rented it directly for one year and talked about one. Renovation and rent-free period of the month began.
Why is it 1 year? We thought about the worst case at that time, even if the business was bad, we had to pull a wave of people to play every day. It would be a year to return to the book.
We bought a horror theme, that is, during the game, NPCs (ghosts dressed as staff) scared you in various unexpected times, and the horror theme was just emerging in our city at the time, and it was also very popular among players. welcome.
In terms of staffing, we hired a full-time NPC because one of our four friends went to Canada to go to school after paying the money. The other one was an NPC. I was in charge of the field and the other was in charge of receiving and arranging events. After the decoration was completed, we simply promoted it in the circle of friends. On the first day, four waves of players came unexpectedly, and the evaluations were pretty good.
Every wave of players we will pull into the WeChat group, insist on recording small videos of their scared and send them to the group, so that they can give things to friends Amway when we have something to watch.
Our mini room is so stumbled online. The number of people who called to book a place for the first week is growing every day. At the same time, there is a phenomenon that many players will ask us to recommend a few more scary rooms. Everyone wondered: “It turns out that players are goodMouth, then we have to find a way to lean in a more horrible direction. “
Relying on this decision, our secret room was later briefly seated in the top spot.
How to make the secret room more hot
Each player will draw an identity card before entering the venue. There is no other use except to bring the plot better. Later, we added a single player mission. In the part of finding clues, I randomly said a character to let him go on the intercom, and the others had to wait in place.
Our NPCs also wear in-ear intercoms. In the dark and dark room, the NPCs also wear wigs, which can’t see anything at all, and it’s just awesome that we rely on our cooperation. I watched the monitor outside to tell the NPC player’s location. When the time came, the NPC lit the LED on his chest, and the light was reflected on the white face of the NPC wearing a wig through a red robe.
△ Reference this image
Not only gives the approximate position of the player, we are precise in which direction the NPC will take a few steps, standing or squatting, NPC face to face appears to give the player the most exciting experience is our pursuit, every time Players come out and praise our NPCs as very professional. The real reason is that we are equipped with a professional night vision device, and even your jio can see clearly in the dark environment.
Slowly, we find that the player group is “normally distributed”, which are as follows:
1. Tank (be bold, but decryption is not possible, the whole face is expressionless is the courage of the team and the role of the sister)
2. Mage (the courage is the most courageous, covering most of the decryption links, the intelligence is responsible)
3. Soy sauce (the type of people with the best gaming experience, very low level of fear, follow the teammates throughout the whole process, funny role)
4. Jump (all abilities are average, but everything is curious, the atmosphere is responsible)
Sometimes when we are on a single mission, the person we call is a tank. When he was called to him, he did not change his face, and found something to run through, which made us take a hard hit. The key is that the calmness of the tank can greatly encourage the morale of the team and also question the horror of our secret room.
△ Tank Gang
In the face of this situation, we thought of a “screening mechanism” to prevent tank players from disrupting everyone’s gaming experience. Generally, everyone draws their own identity cards, blindfolds, and stands in line to take us to the starting room of the game. Our “screening” is also completed when entering the game.
When you enter the field, you will pass a long and narrow aisle. Everyone is blindfolded and listening to dark music. The horror atmosphere has been rendered a little bit. At this time, I took a wig and squatted at the foot of the team. Bare-legged girls swept her legs with a wig, and the others suddenly grabbed the ankles of the people with their hands.
In this way, everyone in the team comes back and observes their reaction again to successfully eliminate the tank leader. Which one has a great response, I know that this is the person I am looking for, and then use Wei A flashlight illuminates his identity card, remembering to go out with a grin behind the character’s name and get ready to start.
There may be an old iron who would say that this is unfair to the tank boss, there is no game experience at all, in fact, otherwise, the tank is listening to the screams of soy sauce at the rear, while the brain is supplementing the horror picture, this unknown In order to make people nervous and spread to all teammates.
In the middle of the game, we will come to a public toilet scene, we added a remote flashing light inside, let the NPC hold the remote control, take a step forward when the light is turned off, stop when the light is turned on, and then turn off. The lights go again. The appearance is that the female ghost in the horror movie flashes quickly in front of you with the frequency of the lights. This is one of our most proud and highly acclaimed links at the time, and even the tank leader will be deeply shocked.
After this improvement, the reputation of our small secret room has risen rapidly. Players have been hailed as the most horrible secret room in the city. Every day, the room is full, and the income is rising. We are open all year round, ten hours a day, from 4 pm to 2 am, and sometimes even later.
7 or 8 wave players per day, each person charges 148, one hour per game, and 90% of the players cannot pass the customs for the first time, either decrypted or timid, and many are dissatisfied. People brushed two or three brushes, which benefited from another innovation of ours, which will be mentioned later.
The game is limited to a minimum of 5 players, and the number of each team ranges from 5 to 10, and the maximum is one time.After 15 people, it was a well-known local tattoo chain to build a group. All of them carved dragons and painted dragons and exposed their domineering, but after entering the market, their performance was very different from their appearance.
△ Refer to this video
Due to the existence of the “screening mechanism”, the proportion of scared and crying girls has increased sharply. Many teams have comforted the scared and crying girls and said, “If you are really scared, go out. No one blame you.”
As the “demand” gradually increases, we come up with a “recognition and withdrawal system”. When the player uses a walkie-talkie to tell us to withdraw, we will discuss with them to write a recognition and then Ask everyone to sign and paste a Polaroid. From the first two or three acknowledgments, to the entire wall behind, the peers are eager to imitate.
If the player successfully completes the customs again, you can remove the confession letter. This can make the player feel interesting. When writing and confessing the confession letter, they will send a circle of friends, which is equivalent to a large wave of free advertisements. . Secondly, you can let those who come here for the first time to experience the spirit of our store. Can be described as killing two birds with one stone.
Sometimes you will encounter a whole team of encouraging packages, and the scene shown below appears.
△ Recognize No. 1 on the list
Finally, let’s outline the business model of the escape room project.
Generally speaking, there are two profitable points for the real room project:
First, operating income, including player admission fees, drinks, and snacks.
The second is to sell themes, including story flow, agency design, and decoration.Drawings, etc. If this piece is done well, the income can far exceed the operating income.
The former is a to C business and the latter is a to B business.
And the room escape project also has obvious industry pain points:
This is a creative-intensive industry, which means that you can’t verify the feasibility of a store like a traditional small business, just copy the model and expand it immediately.
Every single room theme has a life cycle of one to two years. When most players in this area have played it, it means that it has expired. It is too expensive to push down and redo, but you have to do it to continue business.
Most shop owners will encounter bottlenecks after a year or so of operation, and they will consider transforming (we later transformed).
If you think about it, whoever can design a modular closet system can ensure that the theme of the store can be renovated at one time and the module can be replaced for life, then the market demand must be the same as that of the franchised tea shop.
If the secret room is made into a sustainable business that sells razor blades, isn’t it just a haircut?