After ten years of development and four iterations, it has not yet run out of a dominant brand.
Editor’s note: This article comes from WeChat public account “Ran Caijing” (ID: rancaijing), author Ran Cai Studio. Author | Edited by Su Qi | Wei Jia has not finished in 2019, and there are two more on the death list of the fresh field. It was announced in June this year that it had completed a total of 634 million A rounds of investments, and in September it was selected as the “staying radish” of Hurun China’s list of potential unicorns. In November, the crisis of capital chain rupture broke out; subsequently, the community gave birth to “a wonderful life” It was revealed that it had been liquidated last month and left the battlefield silently. There are still many fresh e-commerce companies that have fallen this year. Examining the reasons, “Don’t underestimate the speed of fresh money burning” has become a motto in this industry.
According to data from the Mob Research Institute, the transaction scale of China’s fresh e-commerce market will exceed 250 billion yuan in 2019. Store model, community group purchase, and food store operation, but so far has not ran out of a dominant brand. There is no shortage of hot money in this industry, and there is also a loss. The e-commerce research center has statistics. In the fresh e-commerce industry, “1% realized profit, 88% loss, 7% huge loss.”
Figure / Mob Institute Practitioners are struggling, and investors are also cautious. Compared with last year, the total investment and number of investments in the fresh produce sector in 2019 have both declined. It is still unclear how the fresh produce industry ends and how it will go out, but this industry has toppled some irrational models between repeated defeats and repeated defeats. A number of investors told Ran Cai that it is unlikely that a fresh-food circuit will eventually lead to a take-all situation, but it has gradually developed into an “online vegetable market” with huge traffic, and take-away food has become the second battlefield for local life. The beginning of a war, the turning point has not yet appeared, it is more important to survive. 