Can the combination of WeChat + WeChat Mini Program be invincible?
Editor’s note: This article comes from WeChat public account “ Knowing program observations ” ( ID: yinghoo-tech), Professor Miss Dou.
WeChat can open the WeChat applet !
This is not nonsense, there is video to prove it:
As shown in the figure, when the user clicks on the product, he / she can directly jump to the WeChat mini program of “Daily Fresh” to purchase and place an order.
According to yinghoo-tech, this capability is only open to specific two small program e-commerce platform partners— Jingdong Alliance and Magic Chop Star Selection .
What’s going on? How does this benefit applet developers? What’s more profound behind this?
WeChat + WeChat Mini Program What does closed loop look like?
Before discussing impact and meaning, you must first understand the product logic.
The logic of this link between WeChat and WeChat Mini Program is very simple. From the experience, you can see that the person can choose to insert the product on WeChat. It is worth noting that all products are sourced from Jingdong Alliance and Magic Chop Star Selection:
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Jingdong Alliance is an e-commerce advertising alliance platform owned by JD. Its business model is mainly CPS business, with transactionsPay commissions for orders. Merchants can distribute their own brands and products in the JD Mall to JD Alliance, and Wei Shida people can select the products on JD Alliance and insert them into their WeChat product pages. Users can click to enter the JD applet Make an order purchase.
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The magic chopsticks star selection is a fast-handed strategic investment company. As can be seen from the previous video, the jumped “Daily Fresh” applet is actually a shop opened on the “Invincible Treasurer” mini-program e-commerce platform. “Invincible Treasurer” is exactly the product of Magic Chopstick Star Selection. .
Both ideas are the same. Internet celebrities and talents display products on their WeChat homepages. If users enter the applet through this portal to place orders, they can get corresponding commissions.
Commission ratio merchants can be set in the background of Jingdong Alliance and Magic Chopstar.
It is more interesting, After the user jumps from WeChat to the applet, there is a button on the applet page that can return to WeChat in one click. In this way, WeChat and WeChat Mini Programs can form a complete service closed loop: users look at the content → jump to the Mini Program purchase → return to WeChat to see other content.
The idea of micro-vision
“Awesome! Expect full opening!” After learning about this ability, many developers were very happy, and they called on WeChat to support the full open support of all WeChat applets and plug-in mounting.
As much as they look forward to, there are experts.
In the final analysis, because this scene jumps in a closed loop, the developer ’s WeChat mini-program has an additional traffic entry outside of the WeChat scene — WeChat. In fact, WeChat is in addition to offline and online scanning In addition, there is only one small program traffic entrance outside WeChat. “It is also the most promising entrance.” A developer told yinghoo-tech. His excitement stems from his optimism about short videos, which are already recognized as high value as a content medium.
While Daren can promote products and get commissions in the process of promoting content, there is an extra way to make money. In fact, WeChat had previously set a product launch authority for , Exploring more monetization for DaDa may be a compulsory subject for all short video platforms.
In fact, the move by Microvision also illustrates its next thought.
We all know that WeChat is Tencent’s most popular product in the field of short video, but it is far from the two big video “Big Brother” of Douyin and Kuaishou. How to generate more content and attract more traffic WeSTV ’s proposition even helped us by “inviting” WeChat circle of friends: In the middle of this year, WeChat launched a new feature with WeChat,Users can post a 30-second video to the circle of friends through Weishi. The specific display is not a link, but a separate video. Previously, the WeChat circle of friends could only send short videos of 10 seconds, which would undoubtedly cause some users to start using WeChat under the stimulation of 30 seconds. To this end, Weishi also launched a number of photo and video templates for this feature.
However, purely stimulating C-end users to produce content is far from enough.
“A high-quality short video requires script creativity, video shooting, and editing. Few ordinary users have such capabilities.” A developer told us.
So, the new idea of Weishi is that Use commercialization to open more B-side institutions, brands, and merchants. A large number of companies will definitely expand the production of high-quality content. At present, the Douyin Blue V enterprise number has already broken 5 million, and the company ’s enthusiasm for Douyin is nothing more than two reasons: traffic exposure and monetization.
Regarding monetization, whether it’s vibrato or fast hand, they are quickly exploring the road:
-
According to program observation (yinghoo-tech) understands that the current Douyin Android end product insertion supports Taobao, Jingdong, Koala, Suning, Douyin shops With Douyin’s own internal testing applet, except for Douyin internal testing applet, the product carriers of other platforms are H5.
The imagination brought by this gameplay makes the Countless developers are fascinated. “Search for the movie name in Douyin, you can jump directly to the applet to buy, or watch the movie trailer directly into the applet to buy.” One developer said. 
(Dou Yin search movie name, jump directly to the applet)
(watch the movie trailer and go directly to the applet to purchase)
On the other hand, “Quick Hand Shop” will be added to the personal homepage of each anchor in the first half of this year. Each anchor can open its own shop in Quick Hand works, short videos, live broadcast and other scenes. , Guide fans to click to enter the product page, all the products come from Youzan merchant stores.
“The value of short videos has been countless verified. There is absolutely no doubt about this tide. You see, QQ reading has launched the Douyin applet. Users see a pre-sale trailer and click on the applet to buy it. How perfect the path is. ”
In their view, Tencent’s short-sightedness in short videos is “unforgivable.” Since Tencent does not give up WeChat and spends a lot of money supporting WeChat, it should consider a higher cooperation with WeChat Mini Program.
“In the service field, mini-programs are all-encompassing, and short videos + mini-programs are simply invincible.” The above developers believe that WeChat should open up WeChat mini-programs and form the Tencent Group’s short-video business ecosystem.
This beautiful reverie may be eager for Microvision to see if it can be achieved. It depends on what WeChat thinks about the extreme “spirituality” of user experience.
Jingdong Alliance is an e-commerce advertising alliance platform owned by JD. Its business model is mainly CPS business, with transactionsPay commissions for orders. Merchants can distribute their own brands and products in the JD Mall to JD Alliance, and Wei Shida people can select the products on JD Alliance and insert them into their WeChat product pages. Users can click to enter the JD applet Make an order purchase.
The magic chopsticks star selection is a fast-handed strategic investment company. As can be seen from the previous video, the jumped “Daily Fresh” applet is actually a shop opened on the “Invincible Treasurer” mini-program e-commerce platform. “Invincible Treasurer” is exactly the product of Magic Chopstick Star Selection. .
Both ideas are the same. Internet celebrities and talents display products on their WeChat homepages. If users enter the applet through this portal to place orders, they can get corresponding commissions.
Commission ratio merchants can be set in the background of Jingdong Alliance and Magic Chopstar.
It is more interesting, After the user jumps from WeChat to the applet, there is a button on the applet page that can return to WeChat in one click. In this way, WeChat and WeChat Mini Programs can form a complete service closed loop: users look at the content → jump to the Mini Program purchase → return to WeChat to see other content.
The idea of micro-vision
“Awesome! Expect full opening!” After learning about this ability, many developers were very happy, and they called on WeChat to support the full open support of all WeChat applets and plug-in mounting.
As much as they look forward to, there are experts.
In the final analysis, because this scene jumps in a closed loop, the developer ’s WeChat mini-program has an additional traffic entry outside of the WeChat scene — WeChat. In fact, WeChat is in addition to offline and online scanning In addition, there is only one small program traffic entrance outside WeChat. “It is also the most promising entrance.” A developer told yinghoo-tech. His excitement stems from his optimism about short videos, which are already recognized as high value as a content medium.
While Daren can promote products and get commissions in the process of promoting content, there is an extra way to make money. In fact, WeChat had previously set a product launch authority for , Exploring more monetization for DaDa may be a compulsory subject for all short video platforms.
In fact, the move by Microvision also illustrates its next thought.
We all know that WeChat is Tencent’s most popular product in the field of short video, but it is far from the two big video “Big Brother” of Douyin and Kuaishou. How to generate more content and attract more traffic WeSTV ’s proposition even helped us by “inviting” WeChat circle of friends: In the middle of this year, WeChat launched a new feature with WeChat,Users can post a 30-second video to the circle of friends through Weishi. The specific display is not a link, but a separate video. Previously, the WeChat circle of friends could only send short videos of 10 seconds, which would undoubtedly cause some users to start using WeChat under the stimulation of 30 seconds. To this end, Weishi also launched a number of photo and video templates for this feature.
However, purely stimulating C-end users to produce content is far from enough.
“A high-quality short video requires script creativity, video shooting, and editing. Few ordinary users have such capabilities.” A developer told us.
So, the new idea of Weishi is that Use commercialization to open more B-side institutions, brands, and merchants. A large number of companies will definitely expand the production of high-quality content. At present, the Douyin Blue V enterprise number has already broken 5 million, and the company ’s enthusiasm for Douyin is nothing more than two reasons: traffic exposure and monetization.
Regarding monetization, whether it’s vibrato or fast hand, they are quickly exploring the road:
-
According to program observation (yinghoo-tech) understands that the current Douyin Android end product insertion supports Taobao, Jingdong, Koala, Suning, Douyin shops With Douyin’s own internal testing applet, except for Douyin internal testing applet, the product carriers of other platforms are H5.
The imagination brought by this gameplay makes the Countless developers are fascinated. “Search for the movie name in Douyin, you can jump directly to the applet to buy, or watch the movie trailer directly into the applet to buy.” One developer said.
(Dou Yin search movie name, jump directly to the applet)
(watch the movie trailer and go directly to the applet to purchase)
On the other hand, “Quick Hand Shop” will be added to the personal homepage of each anchor in the first half of this year. Each anchor can open its own shop in Quick Hand works, short videos, live broadcast and other scenes. , Guide fans to click to enter the product page, all the products come from Youzan merchant stores.
“The value of short videos has been countless verified. There is absolutely no doubt about this tide. You see, QQ reading has launched the Douyin applet. Users see a pre-sale trailer and click on the applet to buy it. How perfect the path is. ”
In their view, Tencent’s short-sightedness in short videos is “unforgivable.” Since Tencent does not give up WeChat and spends a lot of money supporting WeChat, it should consider a higher cooperation with WeChat Mini Program.
“In the service field, mini-programs are all-encompassing, and short videos + mini-programs are simply invincible.” The above developers believe that WeChat should open up WeChat mini-programs and form the Tencent Group’s short-video business ecosystem.
This beautiful reverie may be eager for Microvision to see if it can be achieved. It depends on what WeChat thinks about the extreme “spirituality” of user experience.
According to program observation (yinghoo-tech) understands that the current Douyin Android end product insertion supports Taobao, Jingdong, Koala, Suning, Douyin shops With Douyin’s own internal testing applet, except for Douyin internal testing applet, the product carriers of other platforms are H5.
(Dou Yin search movie name, jump directly to the applet)
(watch the movie trailer and go directly to the applet to purchase)
On the other hand, “Quick Hand Shop” will be added to the personal homepage of each anchor in the first half of this year. Each anchor can open its own shop in Quick Hand works, short videos, live broadcast and other scenes. , Guide fans to click to enter the product page, all the products come from Youzan merchant stores.
“The value of short videos has been countless verified. There is absolutely no doubt about this tide. You see, QQ reading has launched the Douyin applet. Users see a pre-sale trailer and click on the applet to buy it. How perfect the path is. ”
In their view, Tencent’s short-sightedness in short videos is “unforgivable.” Since Tencent does not give up WeChat and spends a lot of money supporting WeChat, it should consider a higher cooperation with WeChat Mini Program.
“In the service field, mini-programs are all-encompassing, and short videos + mini-programs are simply invincible.” The above developers believe that WeChat should open up WeChat mini-programs and form the Tencent Group’s short-video business ecosystem.
This beautiful reverie may be eager for Microvision to see if it can be achieved. It depends on what WeChat thinks about the extreme “spirituality” of user experience.