In recent years, the health care industry is still in a general state of loss. It also needs to get back from real estate and other businesses. As a health care company, it is more or less public welfare.
On December 5, Suntec China officially released the “Rong Ai Jia” health care brand in the Oriental Film City project in Qingdao, announcing the overall layout of the medical health care industry. Since 2017, Sunac has begun to lay out new business related to real estate, and has since completed the layout of four major sections: cultural tourism, culture, conventions and conferences, and medical and health care. In addition to the original real estate and services business, Sunac already has six strategic businesses.
Sun Hongbin, Chairman of Sunac China’s Board of Directors, explained that Sunac’s six segments are strategic choices based on deep insights into consumption upgrades and a better life. Around “real estate +”, each segment empowers each other and gradually expands. Marginal effect.
Go to the big track and be a head company
Sun Hongbin said at the Kangyang brand conference that Sunac’s layout of the Kangyang industry is because it is a large enough racetrack, and the logic of Sunac’s investment in new business is to find future big industries, and then quickly cooperate through mergers and acquisitions. Achieve scale and become the leading company in the industry.
In fact, before the launch of the “Rong Ai Jia” Kang Yang brand, Sunac was already studying whether medical health could become an independent new business. After the transaction with Chengdu Global Century Convention and Exhibition Group in the second half of this year, Chongkang Yang’s business entered an acceleration phase. Previously, the three major businesses of cultural tourism, culture, and exhibitions also started to accelerate and brand operations after M & A transactions.
Jing Hong, Executive Director, CEO and CEO of Sunac China explained that Sunac is willing to find very mature and controllable companies to cooperate, which can reduce detours and achieve rapid scale.
“Today we have six sections, of which the four sections of real estate, cultural tourism, services, and exhibitions are already the leading companies. We hope that we can do our best in this industry (medical health care) as soon as possible”, Sun Hongbin It is said that the health care industry is “a very large and very difficult industry”, but Sunac has a feeling and patience, and it can be deployed in 3 to 5 years.
Layout for the future and make preparations
According to official statistics, as of the end of 2018, the total number of elderly people over 60 years old in China was close to 250 million, accounting for 17.9% of the total population; China has increased 27 million elderly people since 2015, and it is expected that China will enter severe aging by 2040 In society, 21 million beds are needed to solve the problem of old age, but the current gap is 14 million.
Jing Hong said that in recent years, the health care industry is still at a general loss. It also needs to receive back-feeding from real estate and other businesses. The company’s health care business is more or less of a public welfare nature. “But we believe that from a long-term perspective Look, with the introduction of true long-term insurance, this will be a very promising industry. “
Jing Hong said, “When we came to Qingdao, we also felt the government’s support for the endowment cause, but the country still lags behind in terms of policy.” However, Sunac has gathered certain advantages, including cooperation with Tsinghua University. Established Tsinghua Sunac Qingdao Medical Center and cooperated with Japan MCS (Meidi Pension Service Company) to provide professional elderly care services. Sunac itself still has millions of owners.
Although the health care business is difficult to make money in the short term and has a large investment, Sunac signed an agreement with Tsinghua University, Qingdao Municipal People’s Government, and the West Coast New District Management Committee to jointly build Tsinghua Sunac Qingdao Medical on October 27th. In the “center” project, Sunac promised to invest 4.5 billion yuan, but Sun Hongbin was not worried about cash flow. He said, “Have you heard of any company that does 8 years of reporting, we will do 8 years, we do cash flow (budget) for 8 years, and we have this patience.”
In the health care business, Sunac will make three positioning products for the “old” and “old” people. One is the nursing ward that needs nursing services; the other is using the community to provide healthy elderly care services. The third is Build some migratory bird-type elderly communities. “Customers can choose a suitable retirement age at any time, anywhere.”
The Adu Town Yiyang Community adopts the CCRC sustainable care model, which includes nursing beds and vital elderly apartments that need nursing care to meet the nursing needs of long-term pensioners and short-stay residents. In addition to relying on Tsinghua Rongchuang Medical Center in Qingdao West Coast New District, 20 kilometers away, the community also has a community hospital directly managed by Tsinghua Rongchuang Medical Center to share medical information, registered referrals, and green channels to achieve community medical services and large-scale Seamless docking of hospital resources.
Sun Hongbin believes that the traditional real estate development industry will definitely hit the ceiling within this year. Enterprises need to “look a little longer and prepare for the next step”, and Kangyang will soon become a 10 trillion-level industry with a market size “equivalent to another “A real estate industry”, although it is difficult to make money at the moment, Sunac will invest in the future, build the community tactically, exercise its own service capabilities, and strategically “do the right scale, the right product, and the future Get ready. “
Layout around “real estate +” and a better life
As of now, Sunac Health Care has deployed 22 projects in 8 provinces across the country, of which 14 projects have begun construction. These projects are mainly distributed in Shandong, Yunnan, Sichuan, Henan, Zhejiang, Hainan, Jiangsu, and Guangxi. Some of them are planned in the original cultural tourism and small town projects, and the other is from the acquisition of Chengdu Global Century in November. MICE Travel Group.
Sunac’s first well-being project is located in Adu Town, Zangma Mountain, Qingdao, where Sunac plans a Yiyang community and a medical care base. The part of Yiyang Community will start trial operation in May 2020, and it is currently planned to adopt a membership model.
It is reported that Sunac is also discussing with Qingdao West Coast New District Government to build another large-scale conference and exhibition project after the completion of the rehabilitation project. If this vision is achieved, Sunac will gather four major businesses: cultural tourism, culture, health care, and convention and exhibition in Qingdao.
From Sunac’s project planning in Qingdao, it can be seen that Sunac’s investment layout logic: Addition around real estate to meet the multiple needs of family life consumption upgrade. Sun Hongbin said that Sunac invested in real estate-related consumption upgrades and a better life. “We are an integrated service provider for a better life for the family. You can understand that: we do all the good things in the family. What we have to do is the most necessary , Related to real estate, related to quality of life (business). “
From real estate development and services to cultural tourism, culture, to conventions and exhibitions, and medical and health care, Sunac has consistently used strategic choices and market judgments to upgrade investment and consumption to build a better life. The goal is to provide Chinese families with a better life. Comprehensive, high-quality solutions for life.