What are the small home appliances that young people finally regret to buy in 2019?
Editor’s note: This article comes from WeChat public account “DT Finance” (ID: DTcaijing) , Author | He Shuyao, Editor | Amy, Xiaotang, data | Lu Sanli, design | Zhang Zihao < span>.
The 24-year-old Zhong Bai is an out-of-the-box animal of the New Media Agency, but the life of 996 has not dispelled her idea of ”exquisite life”.
8 months ago, in order to adhere to the flag of “Living well and eating seriously”, Zhong Bai successively bought small appliances such as electric cookers and juicers. “When I bought the electric stew pot, I wanted to make Cantonese-style soup, because I especially yearned for a healthy lifestyle.” Zhong Bai told DT Jun (ID: DTcaijing).
There are not many people like Zhong Bai who intend to improve their happiness by purchasing small appliances. In terms of knowledge, “What are the small appliances that can increase happiness?” This question has more than 4.2 million views.
Small appliances with low price and powerful functions that sound very good can really improve our quality of life?
At least Zhong Bai doesn’t. Eight months later, Zhong Bai’s juicer died in the process of moving. The electric stewpot has not yet been fortunate. The healthy lifestyle has been lying in imagination.
This makes DT Jun who is poor but also wants a bit of life to pursue, is this a common portrayal of contemporary young people?
Young people rush to buy small appliances, think they will go to the hall and the kitchen
Mini rice cooker, mini oven … 1-2 people use, beautiful appearance, moderate price, various keywords of small home appliances indicate its main crowd-young people.
CBNData’s “2018 National Small Appliances Online Market Development Report” shows that nearly half of the users in the kitchen, personal care and household small household appliances users are 19-30 years old.
When living alone becomes a routine, young peopleThe enthusiasm of electricity is not difficult to understand. In Zhong Bai’s view, renting a house made her abandon the idea of buying fully functional large appliances. The immediate reason is that she doesn’t use so many functions, let alone from the perspective of her income, buying standard-size appliances has already been regarded as a commodity transaction.
The young people’s love for small home appliances buys a small home appliance. On August 23 this year, Xiaoxiong, a small household electrical appliance company, was listed on the Shenzhen Stock Exchange. The company’s financial report shows that 83.3% of the company’s products are small kitchen appliances.
When young people buy small appliances, what products are they looking for?
We directly found Xiao Xiong Appliance and Xiaomi Youpin’s online flagship store, which focus on new lifestyle small appliances. We found that in addition to electric hot pots, health pots, meat grinders and other small kitchen appliances, humidifiers, handheld hot irons, Small household appliances such as drinking fountains also stand in the front row of the hot list.
If all goes well, holding all kinds of high-value small appliances, young people can already enter the hall and the kitchen. But when we opened the leisure fish, we found that the life of the face always came faster than expected.
Exquisite life is tiring, These small appliances eventually flow to the leisure fish
Xianyu, a delicate makeup remover, a prism reflecting IQ with price. Here, the small household appliances once symbolized by the happiness of life have returned to the circulation market. As soon as you open the idle fish, you can feel a sense of despair.
Who is relying on their own life?
Of the more than 50,000 pieces of second-hand small home appliance sales information, 50.8% of the sellers came from first- and second-tier cities, and more than half of them were born in the 1990s. The majority of sellers were female users.
Xianyu, a delicate makeup remover, a prism reflecting IQ with price. Here, the small household appliances once symbolized by the happiness of life have returned to the circulation market. As soon as you open the idle fish, you can feel a sense of despair.
Who is relying on their own life?
Of the more than 50,000 pieces of second-hand small home appliance sales information, 50.8% of the sellers came from first- and second-tier cities, and more than half of them were born in the 1990s. The majority of sellers were female users.