The article is from the public number: Motten Ventures (ID: MomentumWorks) , the title picture comes from: Visual China. P p p p p p p er
Many people may remember this 2014 photo:
Amazon’s founder Bezos stood on top of an Indian-style truck and handed a $ 2 billion “cheque” to Amazon’s head of India, Amit Agarwal.
Amit has been inseparable since joining Amazon in 1999. In 2009, he was responsible for Amazon’s international expansion and returned to India in 2013 to start a business.
India in 2014 is at the peak of the first investment climax, and the bubble continues. Flipkar and Snapdeal has told the story of e-commerce vividly. Among them, Snapdeal’s three consecutive rounds of financing totaled more than $ 100 million in two years; Flipkart, founded by a former Amazon employee, raised $ 350 million in two rounds between 2012 and 2013.
Everyone doesn’t want to miss the second China opportunity-especially the Chinese Bezos who was almost missed at that time .
Of course, not many people notice that the truck is actually stationary.
In the past few years, Amazon has announced an additional investment of $ 3 billion. Amazon’s pressure instead allowed Flipkart to launch successfully at a high price of $ 16 billion. Well, we are talking about pressure on Wal-Mart, not Flipkart.
On Tuesday, Bezos came to India againAttend Amazon SMBhav, a summit hosted by Amazon for Indian SMEs. At the venue, Bezos promised to invest $ 100 million to help Indian SMEs to better digitize.
But Indian SMEs don’t buy it.
While Bezos is in India, (CAIT) plans to launch demonstrations in more than 300 cities to protest Amazon Making India’s small business increasingly difficult.
The CAIT, which claims to represent 70 million traders in India, is not a fuel-saving lamp-in the past few years, it has tried to influence the government to restrict the development of e-commerce through protests and lobbying. CAIT has repeatedly accused Chinese cross-border e-commerce of destroying the ecosystem of Indian SMEs-and the elected Indian government can’t help but take it seriously. In 2018, the Indian government amended the regulations to ban e-commerce platforms from using affiliates to sell products. It also had a lot to do with CAIT’s lobbying. At the same time, the exclusive agreement between the e-commerce platform and the seller was also banned.
This time CAIT is worth Amazon’s so-called investment. In fact, SMEs are more deeply tied to the platform, so that Amazon can more effectively destroy Indian retail through discounts and price advantages. CAIT claims that more than 500,000 traders participated in their organized protests.
The timing of Bezos’s trip is also subtle.
On Monday, the Indian government ’s antitrust agency competition committee (CCI) announced investigations into Amazon and Flipkart because reports were received The two platforms are claimed to be leaning towards some of them. According to law, the platform is already fair.
But for Amazon, the Indian market still has to win. Just before Bezos traveled, Amazon added a total of Rs 17 crore to the payments and wholesale business in India on December 30 and 31, 2019. (about 240 million US dollars) .
For the Indian government, this is actually a very difficult issue.
On the one hand, the Indian retail industry has been a strong lobby for lobbying. Otherwise, Wal-Mart will not try for years to try to persuade the government to let him in to open a hypermarket and recklessly buy Flipkart. On the other hand, India’s recent economy is really not very good-the government needs continuous investment from foreign investment. Amazon actually invested a lot of money in India and created a lot of job opportunities. Relatively speaking, cross-border e-commerce is much easier to start.
Neither side offends-even for a strong prime minister like Modi .
Maybe Amazon, like Microsoft and Google, should find an Indian CEO?
It’s still the old churros Ambani smart-he defined his e-commerce as a retailer at the end of the service. This way the resistance will be much smaller. And as an Indian, he is more easily accepted by the public. Although he and the public’s vertical (not horizontal) distance is quite obvious.
The article is from the public number: Motten Ventures (ID: MomentumWorks) .