The article is from the public number: New Culture Business (ID: Ent-Biz) , author: Yu Qian, from the title figure: Figure worm creativity.

On the afternoon of January 8, Zheng Shuang was photographed in ShanghaiJing’an District People’s Court, suspected of having an economic dispute with former boyfriend Zhang Heng. Subsequently, the Shanghai Jing’an District People’s Court responded that the court accepted the civil loan dispute case between Zheng Shuang and Zhang Heng, and the former loving couple formally opposed the court.

Regarding Zheng Shuang’s lawsuit against Zhang Heng, it is necessary to start with Zheng Shuang and Zhang Heng Investment starting a company in 2018.

The two fell in love in 2018. In order to support her boyfriend’s entrepreneurship and her own dreams, in December 2018, Zheng Shuang and Zhang Heng invested a total of 20 million to start a technology company called Shanghai Jingguzu Artificial Intelligence Technology. Ltd. Of the 20 million investment, Zheng Shuang accounted for 68% of the shares and invested 13.6 million; Zhang Heng accounted for 32% of the shares and invested 6.4 million.

Then in January 2019, Zheng Shuang and Zhang Heng invested and set up a Shanghai Whale Goodman Artificial Intelligence Technology Co., Ltd. (whale’s good) , The company’s initial registered capital is 10 million.

The company’s operating goal is to create an exclusive Zheng Shuang fan group app—M77. In Zheng Shuang’s own words, M77 is an active galaxy in the constellation Cesar. The entire software is full of girly style and has a fairy tale color. The purpose of designing the software is to create a gathering place for Zheng Shuang fans, and to conduct various ranking activities for Zheng Shuang.

“M77 is a planet, and every user is a star citizen above. And Zheng Shuang is the most beautiful little fairy on the planet.” Don’t say Zheng Shuang for such a dreamy subject, no woman can refuse to open. One such company. However, the dream is very beautiful. In reality, the two have parted ways with each other. The company under their name has only closed for a few months and announced the closure, and even scandals such as men’s private lending.

Is the investor’s change a dilution of equity?

According to the official data of the enterprise search, the whale obediently was originally invested by Whale Valley for 10 million, and the equity change occurred in June 2019. Shareholders added Jiang Yaoyu (9% shareholding) and Lu Jiheng (19% shareholding) ,The shareholding in Whale Valley decreased to 72%.

Jiang Yaozhang and Lu Jiheng once appeared in a show, and they were partners invited by Zhang Heng from Silicon Valley. Someone on the Internet claimed to be insider of the company. Zhang Heng took their friends to prepare for the successful M77 research, then dumped Zheng Shuang and transferred this successfully developed app to his new company.

This new company is Hanzi Technology (Shanghai) Co., Ltd., and the shareholders are Lu and Jiang. This rumor has not been confirmed at present, but it is certain that the whale has been losing money after operating for several months, and shareholders Lu and Jiang are also victims.

After the whale was established, Zheng Shuang himself was not involved in the daily management of the company, and the company was actually fully responsible for Zhang Heng. However, due to Zhang Heng’s improper management, which caused a rapid loss of funds, Zheng Shuang himself was told that additional investment was needed. As the legal representative of the company, Zhang Heng suddenly resigned from all positions in November last year and did not notify Zheng Shuang in advance. Due to risk considerations, Zheng Shuang did not agree to continue to invest more. Whale obediently also declared bankruptcy.

Where did 10 million go?

At the company level, Whale Valley is located in Room 901, No. 518 Shenchang Road, Minhang District, Shanghai, and Whale is in Room 912 next to it. The placeThe value of the segment is very high. As can be seen from the figure below, the company’s footprint is very large and the decoration is exquisite.

At the same time, the employee’s salary ratio also accounts for a considerable proportion-the information shows that the average monthly salary of Whale Valley employees reaches 23330 yuan, of which 39.5% of the employees’ salary is between 20k-30k. According to this calculation, if the company has 50 employees, nearly 20 people will receive a total salary of nearly 600,000 yuan per month! In addition, 25.6% of employees with monthly wages of 30K-50K will spend nearly one million yuan a month.

M77, the company ’s only software, has to invest high R & D costs every day, but there is no profit model, and the users are mostly Zheng Shuang fans. It is like an island and cannot open up the upstream and downstream areas of the industry.

From a software perspective, M77 is like a combination of software such as Weibo, short video sites, and circles of friends. Users can send “Timely” and “Diary” (Similar to the circle of friends and Weibo) , and get the bubble (Zheng Shuang ID name) Likes and comments and other flop benefits; in Bubble Plaza (similar to Zheng Shuang’s Sina Weibo) , Zheng Shuang will share some of his experience and daily life The experience is simply that Zheng Shuang moved Sina Weibo to M77, and the corresponding fan groups have also downloaded this software as idol support.

But The overall structure of the software is relatively simple, and there is no other substantial role except for the collection of badges and the above functions. The newly developed video functions have only 21 in total since they were launched. Ten minutes of short videos, and almost every one is a topic about Zheng Shuang, which is far less rich in fun and entertainment than other social networking sites.

Individual details need to be improved. For example, when clicking into the video, the shortest bar of the fast-forward and rewind progress bar is more than ten seconds. For videos with a total length of only five or six minutes, the user ’s perception experience Will drop significantly. For the “applause” function (like) , it is still somewhat unclear, and this function can be operated multiple times by one personYou can even give a person tens of thousands of likes every time.

Although some short videos are also interspersed with advertisements such as makeup and makeup, hoping to open up the linkage of the products, recently launched a B-site model such as “Generation ER Alliance” to collect fan original content, but none of them have been stimulated. Too many waves.

For such a software, users who can log in every day and honestly collect badges are definitely hardcore fans, but the number of hardcore fans is not as huge as imagined. On May 17, 2019, M77 was tested in IOS. On June 28, M77 developed a full-platform download and started. The response to M77 in Zheng Shuang’s Weibo chat was not large. It can be said that this App has not fully developed its reputation or function.


People’s House of Love in the Past

Since Zheng Shuang and Zhang Heng changed their emotions, Zheng Shuang also retired from the M77 platform and returned to Sina Weibo. A lot of fans scolded Zha Nan’s “all kinds of evil deeds” while moving back to Weibo. Busy happy.

With regard to the series of events such as the breakup, bankruptcy, and court, many netizens stood in line with Zheng Shuang, believing that Zhang Heng “eats soft rice” and “has no responsibility” and cheated Zheng Shuang’s money. butSome netizens believe that Zheng Shuang was blinded by his love, and he should not completely let the boyfriend handle the company, nor should he mix his love with his work, which ultimately caused such a situation.

The court is currently conducting further investigations and obtaining evidence, and the final results are still unknown.

But relevant persons said that Zheng Shuang did not completely give up and was still exercising his duties and obligations in handling the salary compensation for the remaining employees of the company.

On the distant planet M77, Zheng Shuang is the protagonist’s eye-catching bubble; but in real life, she still wants to go to the court on her own in the storm …


The article is from the public number: < span class = "text-remarks"> New Culture Business (ID: Ent-Biz) , author: Yu Qian