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Sanyan Finance News on January 15, some WeChat public account operators were invited to open the paid reading function today. The Tencent WeChat team said that the current WeChat gray-scale test subscription number payment capability, eligible operators can go to the public platform to activate the payment function. After successful launch, the operator can set a charge for some or all of the original article, and users can read the full text after purchasing the article.

If you want to apply for this function, you need to meet the following three conditions:

1. The public account has been registered for more than 3 months;

2. No serious violations in the past 3 months;

3. Published at least 3 original articles.
   

   

   It is understood that after the payment function is activated, the article is divided into two types: “ordinary graphics” and “paid graphics”. The default is “ordinary graphics”, which can be switched to “paid graphics” when editing graphics. . In addition, the paid graphic must be an original article. When the article is set to “Paid Graphic”, the original is declared together by default. If the original statement fails, the article cannot be sent in the form of paid graphic. Paid graphics do not support reprinting, appreciation, or insertion of advertisements for the time being.

   The WeChat team also provided detailed answers to questions related to this model:

   • Currently registered for more than 3 months, no serious violations in the past 3 months, subscription numbers that have published at least 3 original articles can be activated for payment functions, and subscription numbers that meet the above activation conditions will have the opportunity to be grayed out degree.

   • Operators can choose appropriate pricing at 35 price ranges from 1 to 208 yuan;

   • The paid function only conducts gray test on some eligible personal subscription numbers, and will not open applications for now;

   • Paid articles can only be viewed by paying users. Reposting is not supported.
     

     WeChat paid articles look like this
     

     As an example, a paid reading has a marked “paid” sign on the public account introduction interface.
     

     Opening a paid article will display the length of free reading at the bottom, and it will be marked with a prominent mark Article price; after reading the free part of the paid article, the user also has a clear orange mark at the bottom of the article indicating the amount to be paid, and will provide the number of people who have paid and some user avatars.
     

     According to the WeChat team, iOS users pass Apple IAP completes the payment, and Android users pay directly through WeChat. Some netizens have tested and found that iOS US and Japanese regions cannot pay; and if iOS users use Alipay as the App Store payment method, the “impossible event” of using Alipay to pay for WeChat is disguised.
     

     When the user pays for the completion of the article fee, he will immediately receive a” payment completed “notification message.
     

     After the user completes the payment, the public account interface and the article have an orange” paid “sign Annotate users can read the full text.
     

     In addition, paid articles are paid regardless of whether the user paid Money, no longer shows reading at the end of the article. The public account author can view the corresponding article reading data in the background.
     

     In addition, non-paying users cannot leave a message, Only the messages filtered by the author can be viewed, there is no “write a message” entry at the bottom of the article; the user can see the message entry only after paying for it.
     Click on the upper right corner of the paid article “···”, The function of the menu page that appears is no different from that of ordinary articles. Users can click forward, share, and re-read. However, users share paid articles, and unpaid friends still cannot view the full text. Paid Article Public Account Background Like this
     

     Regarding the background setting of WeChat public account for paid articles, the article editing part is the same as ordinary articles, and the authors need to edit the entire content of the article.
     

     Under the WeChat public account text edit box , Added two options: “Ordinary graphics” and “Paid graphics”. If you want to set the article as a paid article, just click the corresponding option.
     

     After that, first display the relevant paid articles Related regulations menu.
     

     After that, the author needs to make relevant settings, including entering the author name, setting the payment amount, and a “preface” within 200 words. After completing the above steps, you need to manually adjust the trial reading ratio.
     

     After completing all the setting steps, you can see the paid amount, author, and trial reading ratio in the background; according to WeChat ’s requirements for paid articles, the paid article must be an original article, so the completion of the payment setup system will complete the original statement .

     After doing all the background operations, click Mass Send to push paid articles.

     The WeChat team said that the addition of paid reading features is designed to incentivize high-quality content creators, encourage more high-quality content production, and provide original authors with more ways to monetize. The WeChat platform has always been committed to providing more capabilities for high-quality content creators, not only making the content produced more valuable, but also allowing the original authors to reflect the value.

     The following is a detailed answer to the WeChat team’s ability to pay for subscription numbers:

     1. What kind of content can be set for payment?

     Payment can be activated for subscriptions that have been registered for more than 3 months, have no serious violations in the past 3 months, and have subscribed to at least 3 original articles. At present, the payment function is being tested in grayscale, and subscription numbers that meet the above opening conditions will have the opportunity to be grayscaled.

     After successful launch, the operator can set a charge for some or all of the original articles, and users need to purchase to read the entire content.

     Enter “My paid content” through the “…” in the upper right corner of the subscription number list, and users can view the subscription number and corresponding paid content that they have paid for.

     2. Is there a fixed price for paid articles?

     At present, operators can choose appropriate pricing at 35 price ranges from 1 to 208 yuan, and currently do not support operators to customize prices.

     3. How to set paid reading ratio?

     Operators can select “Paid Graphics” in “Graphics Type” at the bottom of the public account background editor, set the proportion of articles that can be read in accordance with the guidelines, and purchase pricing.

     4. Which accounts are currently eligible for grayscale testing?

     At present, the paid function only grays out certain eligible personal subscription numbers, and applications are not open for the time being. This capability will be provided for more accounts in the future, so stay tuned.

     5. Can I buy on both iOS and Android?

     The subscription number paid content supports iOS and Android users to purchase, iOS pays through Apple IAP, and Android users pay through WeChat payment.

     6. Is all the revenue given to the operator?Will the platform be paid?

     According to the provisions of Apple ’s “Apple Developer Program”, WeChat settles with Apple first, and the remaining funds will be provided to the operator in conjunction with the Apple settlement cycle.

     There is no channel cost for the Android payment, and it is settled to the operator monthly. The platform is temporarily unpaid during the grayscale period.

     7. Can paid articles be deleted?

     Operators can delete paid reading articles on their own. If the article violates the “WeChat Public Platform Operation Specification”, the platform will impose relevant penalties in accordance with the regulations.

     Paying for articles is the trust that users place on subscription numbers. We recommend that operators strictly control the quality of paid reading articles and be accountable to users. If user complaints or disputes are caused by the operator’s own deletion of the text, the platform will punish them accordingly.

     8. Can I still use the praise function after the article is set to pay?

     Paid articles do not support the use of praise for the time being.

     9. Can the media, government, and business accounts provide paid reading?

     Not supported during grayscale.

     10. Can I repost my paid articles to friends?

     Paid articles can only be viewed by paying users. No matter what channels other users use to obtain articles, they need to purchase to read.

     11. Is there any option for annual / monthly subscription?

     Currently only pay for reading for a single article.