The audience has developed a sense of aesthetic fatigue to traditional martial arts, and martial arts dramas will be eliminated sooner or later if they are not actively reformed.
Editor’s note: This article is from WeChat public account “Entertainment industry” (ID: yulechanye) , Author Mingyue Fan, reproduced with permission.
The “Double Peer” which has repeatedly “jumped” is finally set. “CCTV TV series” officially announced the official Weibo Weibo, this time, landing on the central 8 gold file broadcast, it should not have run.
The last martial arts drama broadcast on the eight sets of CCTV gold files was “Xin Xia Ke Xing”, which aired in 2017 and has been three years since.
The five major first-line satellite TVs have grandly launched martial arts drama for some years. The latest martial arts drama that appeared in the top five of the first-line satellite TV was 2016 “Xin Xiao Shiro”, which was broadcast on the gold TV of Beijing TV during the Spring Festival of the year. After this, Beijing Satellite TV no longer left important golden dates to martial arts dramas, and the other four satellite TVs also avoided it, and the martial arts dramas quit frontline television since then.Golden stall.
This time, the combination of “Famous Double Pride”, the combination of traffic niche + Gulong IP + Yangba really raised a wave of attention, but the martial arts drama wanted to “return”. I’m afraid it’s still a bit difficult.
Remake that can’t stop: Six new editions of Chu Liuxiang, four new editions of Lu Xiaofeng
The audience ’s impression of Chu Liuxiang is still in the original “Chuliuxiang Legend” in 2006, and the next version of “Xiangshuai” is already on the way in groups. .
“Juvenile Chu Liuxiang”, Chu Liuxiang’s New Peach Blossom Legend, Chu Liuxiang’s New Midnight Orchid, Chu Chuxiang’s New Biography (Huace, Perfect World, Tencent Film Industry Edition), a total of six editions of “Chu Liuxiang”, have begun shooting or official remake plans.
Gulong’s other classic martial arts novel “The Legend of Lu Xiaofeng” has also frequently reported remake plans.
Huace, Perfect World, Tencent Pictures, and Jinoni Film & TV have all announced that they hold the copyright of “Legend of Lu Xiaofeng”. If the film and television are successfully completed, the screen will be Four editions appearedThe witty scene of Lu Xiaofeng’s fight.
Gulong is not the only remake of the “heavy disaster area”. Other well-known martial arts IPs such as “The Condor Heroes”, “Ten Dragons”, “Flying Snow Mountain”, “Six-Finger Demon”, “Ping Zong Xia Ying”, “Seven Swords Under Tianshan”, “Cloth Goddess” and other well-known martial arts IPs have also been included in remakes by major production companies plan.
There are many head companies and head platforms in these production companies. Huace won the rights to the eight novels of Jin Yong and Gu Long in 2011, and Tencent Pictures won the full rights of Gu Long’s novels in 2018. Director Guo Jingyu of Perfect World owns two novel networks of Chu Liuxiang New Biography and Legend of Lu Xiaofeng. The copyright of the show, Xinli’s “Tianlong Babu”, Penguin’s “Chu Liuxiang’s New Biography of the Beauty”, and Mango Entertainment’s “The Condor Heroes” have all been eliminated. Huaxia Audiovisual, Hairun, Siba and other film and television companies also Has announced well-known martial arts IP remake plans.
Remake has become the norm in martial arts drama production. After leaving the remake, the martial arts drama may be completely “stunned”.
The production of “Jingu Liangwen” was discontinued, and the original martial arts IP was broken, which is an important reason for the frequent remake of martial arts dramas. On the one hand, the production company can’t get high-quality original martial arts scripts, on the other hand, it can’t put up that profitable market share. On balance, it can only go down the road of remake. Of course, the short remake cycle and low risk are also important reasons for production companies to scramble to join the remake army.
The audience is unwilling to give this “fried leftovers” behavior a good look. A remake of a martial arts show broadcast last summer was the twelfth film and television of the martial arts IP, with a Douban rating of 5.7, which was unsatisfactory.
If you continue to talk about the old story, there will never be any fresh blood input, and it is difficult to think of martial arts drama.
New martial arts wave after wave
Now there are 14 martial arts dramas on the air, including “Juvenile Chu Liuxiang”, “Tianlong Babu”, “The Condor Heroes”, “New Full Moon Scimitar”, “New Dragon Gate The classic martial arts remakes such as Inn, New Six-finger Demon, Shadow of Ping Zong, Wudang Yijian, God of Cloth: The Heartbeat of a Murderer, as well as “You Fei”, “Heaven on Fire”, “Road to Heaven” Works such as “Beauty Twilight Premiere”, “Inch Acacia”, “Painting the Bad Guys” and other new martial arts have outstanding temperament.
In terms of attention, the new martial arts represented by “You Fei” is obviously more popular in the current market. In terms of actor configuration, behind-the-scenes team, and production investment, projects such as “You Fei” also have easier access to high-quality resources than ordinary traditional martial arts remakes.
Head resources and head teams have rarely gathered in general martial arts remakes. After all, the classic pearl jade is ahead, and it is difficult for latecomers to surpass it is an objective reality; Furthermore, after these plays are finished, they are often backlogged because they do not conform to the current aesthetics. For example, the 2014 version of “New Full Moon Scimitar” has not yet been broadcast. In this case, it is naturally not worth the heavy capital.
![The decline of the traditional martial arts, the new martial arts that are]()
The market space of traditional martial arts is gradually being squeezed. Latecomers want to gain market recognition and must keep pace with the times and seek new changes.
It is the new martial arts’ efforts to gain audience recognition that the current aesthetics in the subject matter, style, and production are improved to improve the recognition of the project.
In the past, “Jingu Liangwen” was the first choice for copyright wholesale of martial arts dramas. Today, production companies are no longer constrained by old-school writers represented by the martial arts four, and are turning to young audience Well-known online writers buy copyright.
“You Fei”, “A Heavy Fire on the Moon”, “Beauty Twilight Premiere” and “Inch Acacia” are all adapted from the martial arts novels created by the young generation of online writers. Although the influence of online writers is not as good as that of the previous generation of writers such as “Jingu Liangwen”, after all, they live in the same era as the current audience. Sometimes, the expressions of these young Internet writers are more suitable for young audiences.
The most realistic point is that these network martial arts IPs are the first film and television, which is obviously more fresh than the N-th remake of the “Jingu Liangwen” remake. .
In the cast, many new martial arts dramas starred with young idols. The story also focuses on the love of children in addition to the grievances of the killings.The romance element can also be regarded as a favor for young audiences.
The adaptation of the classic martial arts IP is also moving closer to the new martial arts. In the traditional sense, remakes are no longer “popular”. In order to improve the recognition of works, creators always have to introduce new ones and add different “condiments”.
Take six editions of Chu Liuxiang as an example. Although it is also born from Gu Long’s “New Chu Liuxiang New Biography” series, the penguin film and television moderator focuses on eye puppets. Fantasy martial arts, Guo Jingyu’s moderator focuses on fantasy costume detective martial arts, while Siba film and television version is ready to be packaged into a youth idol style. As for the Huace version, the Tencent film version, and other film and television company versions, there may be other new gameplay.
The audience has developed a sense of aesthetic fatigue to traditional martial arts, and martial arts dramas will be eliminated sooner or later if they are not actively reformed.
Is it really that simple?
The new martial arts replaced the traditional martial arts, which is not as easy as imagined. So far, the seemingly high-level new martial arts has not really gained audience recognition.
Works such as “You Fei” and “Heavy Fire on the Moon” have not yet been broadcast. We cannot judge their market acceptance in the future based on their current attention. Among the works that have been broadcast, there is no one that can be called a masterpiece of the new martial arts.
The “Xingxuelou” aired last summer was adapted from a female martial arts writer representative Cang Yue’s online novel of the same name, which focuses on the new martial arts aesthetic concept, but after the broadcast, it gained The Douban score is 4.5, and the number of Internet traffic is soaring, and the results are not outstanding.
![The traditional martial arts are declining, can the]()
Unfortunately, the sloppy “Snow Snow Tower” has been the most representative new martial arts masterpiece in recent years. The quality of other works that use new martial arts as a gimmick may not be the same as “Ting Xuelou”.
In objective terms, the new martial arts is an innovation made to win the recognition of young audiences, which is good from the beginning. However, sometimes it is too unconventional, and often it is self-defeating and not worth the money. The audience is looking forward to a story of happy rivers and lakes, but the finished product is a love drama that is filled with water throughout the school.
In the past few years, martial arts dramas have been sad and bleak, I hope its 2020 will be a little better, at least one masterpiece?
Now there are 14 martial arts dramas on the air, including “Juvenile Chu Liuxiang”, “Tianlong Babu”, “The Condor Heroes”, “New Full Moon Scimitar”, “New Dragon Gate The classic martial arts remakes such as Inn, New Six-finger Demon, Shadow of Ping Zong, Wudang Yijian, God of Cloth: The Heartbeat of a Murderer, as well as “You Fei”, “Heaven on Fire”, “Road to Heaven” Works such as “Beauty Twilight Premiere”, “Inch Acacia”, “Painting the Bad Guys” and other new martial arts have outstanding temperament.
In terms of attention, the new martial arts represented by “You Fei” is obviously more popular in the current market. In terms of actor configuration, behind-the-scenes team, and production investment, projects such as “You Fei” also have easier access to high-quality resources than ordinary traditional martial arts remakes.
Head resources and head teams have rarely gathered in general martial arts remakes. After all, the classic pearl jade is ahead, and it is difficult for latecomers to surpass it is an objective reality; Furthermore, after these plays are finished, they are often backlogged because they do not conform to the current aesthetics. For example, the 2014 version of “New Full Moon Scimitar” has not yet been broadcast. In this case, it is naturally not worth the heavy capital.
The market space of traditional martial arts is gradually being squeezed. Latecomers want to gain market recognition and must keep pace with the times and seek new changes.
It is the new martial arts’ efforts to gain audience recognition that the current aesthetics in the subject matter, style, and production are improved to improve the recognition of the project.
In the past, “Jingu Liangwen” was the first choice for copyright wholesale of martial arts dramas. Today, production companies are no longer constrained by old-school writers represented by the martial arts four, and are turning to young audience Well-known online writers buy copyright.
“You Fei”, “A Heavy Fire on the Moon”, “Beauty Twilight Premiere” and “Inch Acacia” are all adapted from the martial arts novels created by the young generation of online writers. Although the influence of online writers is not as good as that of the previous generation of writers such as “Jingu Liangwen”, after all, they live in the same era as the current audience. Sometimes, the expressions of these young Internet writers are more suitable for young audiences.
The most realistic point is that these network martial arts IPs are the first film and television, which is obviously more fresh than the N-th remake of the “Jingu Liangwen” remake. .
In the cast, many new martial arts dramas starred with young idols. The story also focuses on the love of children in addition to the grievances of the killings.The romance element can also be regarded as a favor for young audiences.
The adaptation of the classic martial arts IP is also moving closer to the new martial arts. In the traditional sense, remakes are no longer “popular”. In order to improve the recognition of works, creators always have to introduce new ones and add different “condiments”.
Take six editions of Chu Liuxiang as an example. Although it is also born from Gu Long’s “New Chu Liuxiang New Biography” series, the penguin film and television moderator focuses on eye puppets. Fantasy martial arts, Guo Jingyu’s moderator focuses on fantasy costume detective martial arts, while Siba film and television version is ready to be packaged into a youth idol style. As for the Huace version, the Tencent film version, and other film and television company versions, there may be other new gameplay.
The audience has developed a sense of aesthetic fatigue to traditional martial arts, and martial arts dramas will be eliminated sooner or later if they are not actively reformed.
Is it really that simple?
The new martial arts replaced the traditional martial arts, which is not as easy as imagined. So far, the seemingly high-level new martial arts has not really gained audience recognition.
Works such as “You Fei” and “Heavy Fire on the Moon” have not yet been broadcast. We cannot judge their market acceptance in the future based on their current attention. Among the works that have been broadcast, there is no one that can be called a masterpiece of the new martial arts.
The “Xingxuelou” aired last summer was adapted from a female martial arts writer representative Cang Yue’s online novel of the same name, which focuses on the new martial arts aesthetic concept, but after the broadcast, it gained The Douban score is 4.5, and the number of Internet traffic is soaring, and the results are not outstanding.
![The traditional martial arts are declining, can the]()
Unfortunately, the sloppy “Snow Snow Tower” has been the most representative new martial arts masterpiece in recent years. The quality of other works that use new martial arts as a gimmick may not be the same as “Ting Xuelou”.
In objective terms, the new martial arts is an innovation made to win the recognition of young audiences, which is good from the beginning. However, sometimes it is too unconventional, and often it is self-defeating and not worth the money. The audience is looking forward to a story of happy rivers and lakes, but the finished product is a love drama that is filled with water throughout the school.
In the past few years, martial arts dramas have been sad and bleak, I hope its 2020 will be a little better, at least one masterpiece?