Future beauty.
The source of this article is fun, ID: SocialTouchST
The product focus of the beauty industry in 2019 is accelerating, and the trend of “quick beauty” is increasingly showing. It is more necessary than ever for beauty companies to grasp consumer trends first, and then reverse the impact of product development, design, marketing, sales, service and other links based on trend insights to complete value exchanges more in line with consumer demand. Among them, artificial intelligence and big data analysis capabilities will be extremely important in this insight mining process.
In 2020, the beauty industry is about to usher in seven significant trends. From the product to the user level, it is necessary to grasp the core insights behind the appearance in order to exert real value:
Trend 1: appearance—consumers value beauty “ingredients”; value—essentially requires transparency of product information;
Trend 2: Appearance—Intensified competition for high-end beauty brands; Value—The greater the brand value, the shorter the consumer’s decision;
Trend three: Appearance—domestic beauty makeup sold; value—success in localization of marketing;
Trend 4: Appearance-technology beauty trend; value-brands no longer need to rely on KOL;
Trend 5: Appearance-stay up late skincare economy is born; value-look for collective values or behavior changes of consumer groups;
Trend 6: Appearance-men are starting to make up; value-the outlet of neutral beauty products has come;
Trend 7: Appearance-young people’s skin care products are becoming more and more subdivided; value-beauty needs are not the same, track segmentation;
Beauty may be the only industry that won’t be affected too much by the economic situation.
In 2019, Kantar related reports pointed out that China’s beauty market has a strong growth momentum, with skin care and cosmetics sales increasing by 13% and 17%, far higher than the overall growth rate of fast-moving consumer goods. According to data from the Prospective Industry Research Institute, in 2020, the beauty market is expected to reach 450 billion yuan. The overall performance of e-commerce under the overall prosperity is even more pleasing. According to the data of Tmall Double 11 in 2019, only 1 hour and 24 minutes have passed in 2019 Double 11.
Reviewing the growth record of the beauty industry in 2019, it is mainly driven by the traffic of celebrities and KOL marketing. The rise and achievements of beauty KOL are obvious to all. Stars promote the use of an important category in the beauty industry, “Facial Essence” as an example. Shiqu insight engine found through data analysis, 2