Between the “self-heavy” and “self-confidence”, Xiaomi’s wave of operations has gone against the trend.
Xiaomi recently released a special video ad. Not only is there no over-commitment, you are not paying attention, VO seems to be full of self-denial. After 10 years of growth, Xiaomi has begun to deny the value of its “smart ecology”?
For most brands, advertising means commitment, even at the expense of exaggeration. However, in Xiaomi’s latest ad, you don’t see the shadow of “commitment”; instead, it chooses to tell consumers what their products cannot accomplish.
This 77-second advertisement depicts people’s new lives with the assistance of Xiaomi’s Smart Life. In fact, Xiaomi may be one of the most widely deployed domestic manufacturers of smart homes and hardware. Seeing the trend of smart life earlier, Xiaomi has hatched more than 100 ecological chain companies, and its products cover watches, sweeping robots, story machines, rice cookers, and so on. And the protagonists who appear in the advertisement from “black” are just these.