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Welcome to the “Chinese New Year Holiday Special Edition” of “One Week Mobile Tour to the Sea”.

Editor’s note: This article comes from the WeChat public account “ The mobile game that matters “(ID: sykong_com), author: Jimmy.

Welcome to the “Special Edition of the Spring Festival Holidays” in the “Weekend Mobile Games to the Sea List”. Due to the Spring Festival holiday, our overseas section was suspended for a period last week. And this weekend, the Spring Festival holiday has just passed a week. So during the week of the Chinese New Year holiday, what are the performances of major overseas manufacturers in the three major overseas markets of South Korea, Japan and the United States?

After entering the first issue of the Lunar Year of the Rat, the performance of the major overseas players in the three major overseas markets in this issue has shown “polarization”: in the past week, the performance of overseas games in the Korean market can use “Ruhong” to describe; but at the same time, the performance in the Japanese and American markets is mediocre …

The following is a detailed explanation of the sea going situation in each market:

Let ’s start with the Korean market: (Because the mobile phone platform in the Korean market is extremely unbalanced, the data we use is the Google Play market data that has an absolute advantage locally.

Note: The red circles in the following charts are all Chinese games, and the baskets are all new games on this list.

The performance of overseas games in the Korean market in this issue is still very strong. As mentioned earlier, it can be described as “momentum like a rainbow”: In addition to 6 products that have successfully entered the free list, they are in the Korean bestseller list this time. In TOP20, the game of going abroad won 10 seats, accounting for up to half!

In terms of the free list, we have seen that new overseas products have entered the top of the free list in Korea: MMO from Unlockgame’s “진정: 선연 과”함께 “in this issue still continues to hold top 5 free list in South Korea;

In addition to having new faces, 37 Interactive Entertainment ’s “왕비 의 맛” and Eyougame ’s “Elora’s Raid” joined the TOP10 of this Korean free list; in addition, it also entered this Korean free list There are also “PUBG MOBILE” and “Crossword Game”.

When it comes to the best-selling list, despite entering the top 20 best-selling games in Korea on January 25, and up to 7, these 7 products continue to stay on the list this week, they are respectively Yes: TOP3’s Awakening of All Nations, TOP4’s Miracle Sword, TOP6’s Tomorrow’s Ark, TOP13’s Dream Simulation, TOP15’s 뇌명 천하, TOP16’s Elora’s Raid, and TOP19 “Continent of Wind.”

But after one week, in addition to the 7 games on the list last week, the two second-generation products of “Break 3” and “Girls Frontline” made a strong breakthrough in the Korean market this week; There is also “Miracle MU2”. After adding 3 new forces, this season’s overseas games successfully occupied half of the top 20 Korean bestsellers.

It is worth mentioning that these 10 overseas games that have entered the Korean best-seller list are significantly different from the style of Korean domestic manufacturers in their categories or gameplay, especially in the SLG category and the two-dimensional field. Almost all of the products that can enter the head of the Korean market are domestic games from overseas, and both “Breakdown 3” and “Girls Frontline” successfully broke through the Spring Festival activities. At the same time, games going to sea will bring economic benefits. , Accompanied by the output of local culture.

The stars of the Korean market in this issue: “진정: 선연 과 함께”, “Brash 3”, “진정: 선연 과 선연 과”

Successfully broke through in the free list of MMO mobile games in the Korean market. The “진정: 선연 과 함께” successfully run this time also did not choose to follow the “pile quality” art line, but styled differently from the local MMO in gameplay, including offline benefits, on-hook operations, Switch first-person perspective, fashion mounts, marriage system, etc …

The stylization successfully led the game to the top of the free list in Korea, and Unlockgame, which used to focus on exploring the Southeast Asian market, has also become a new face of our column in this issue. However, as far as the performance of the current game’s best-selling list is concerned, the highest ranking is still beyond the top 100, and there is still a long way to go before the real “success”.

“Breakdown 3”

Actually, this issue of “Breakdown 3” and “Girls Frontline” are very similar, so in essence this “Going to the Sea” belongs to these two two-dimensional products. In line with our traditional Chinese Lunar New Year festival, both games have launched the Spring Festival activities in Hanbok, and both of them successfully broke through with the help of the activities.

Let’s look at the Japanese market again. Unlike the Korean market, which has a “brilliant momentum”, the performance of overseas games in the Japanese market during the Spring Festival has clearly shown “cold.” There are 4 models.

In terms of free charts, “Ark of Tomorrow” and “Super Brain” continue to maintain the free charts; in terms of best-selling charts, only two “evergreen trees”, “Operation Wilderness” and “Underworld” remain, Japan’s top sellers.

It is worth mentioning that if you turn this list to one week ago, there will be seven overseas games that entered the TOP20 in Japan’s bestseller list on January 25th, but there will be only two after one week. Five games including “Fifth Personality”, “After Tomorrow”, “Place Girl”, “Ark of Tomorrow” and “Call of Duty Mobile Games” all fell out of the list.

If you push the time forward for a week, there will be 6 Chinese games on the top 20 of Japan’s bestseller list. Therefore, judging from the overall performance of the list, the overseas games during the Spring Festival holiday in JapanThis market is clearly “challenging.” And through the new game (blue box logo) on the list this week, it can be clearly seen that this period of Japanese local games has ushered in a wave of outbreaks. With this passing, the performance of overseas games will naturally be affected.

On the other hand, most of the Japanese bestsellers in this issue are products from vertical subdivisions such as the second element and IP adaptation. The revenue of these products is very easy to be affected by current activities. This period’s poor performance in the Japanese market, but this does not mean that the overall environment of the Japanese market going overseas has changed too much.

Stars of the Japanese market in this issue: “Ark of Tomorrow”, “Operation in the Wilderness”

There is basically nothing special about these two products, but the long-term performance of Tomorrow’s Ark is worth our continued attention.

Lastly came to the US market. During the Spring Festival, the performance of overseas games in the US market was still tepid. The number of overseas games that entered the head of the US market did not show much fluctuation, and no new faces appeared.

There are still only three overseas games that have successfully entered the top of the US market list in this issue. “Brain Out”, “Call of Duty Mobile Games” and “PUBG MOBILE”. Among them, “Call of Duty Mobile Games” still entered the US market double list TOP20 at the same time, while “Barin Out” continues to maintain the free list TOP13, and “PUBG MOBILE” is to maintain the top list TOP11.

This season’s US market star: “Call of Duty Mobile Games”, “PUBG MOBILE》

We are all old acquaintances. There is nothing worthy of special description in this issue, so we will not repeat it.