Under the epidemic, people were trapped in a “forge”, wrapped in a lot of information, and faced many lands and people who had never been known before.
Editor’s note: This article is from WeChat public account “ Hedgehog Commune ” (ID : ciweigongshe), author: Jia Xuan, editor: Zhao Siqiang, published with permission.
A wooden table, several villagers and policemen wearing masks, a prominent “persuasion point” sign, slogan banners pulled up in front of the door, notices posted everywhere, notices on everyone … When the epidemic loomed, many areas were caught off guard, and Henan relied on rapid and effective publicity measures to get into the hearts of the people.
In the afternoon of New Year’s Eve, the topic of # 河南 硬 核 # was searched on Weibo, followed by topics such as # 河南省 长 #, # 来 来 河南 的 工作 #, and so on. , Village Party Secretary has become a frequent guest in Weibo topics and comments.
A netizen said: “This is a small rural area of the Henan 10086 line.” At this moment, this sentence expresses praise and admiration.
Outbreaks of infectious diseases are different from natural disasters such as earthquakes and floods. The flow of people allows local crises to spread everywhere. The panic in people’s hearts does not come from visible enemies with arms, but from the most basic social life of human beings.
Under the epidemic, there are many ordinary people who are far away from the center of the disease outbreak. Their perception of the epidemic and their trust in prevention and control did not come from cold terminology, but from actions in rural China.
“Hiding in the house and grabbing red envelopes saves time and money”
Zhou Li works in Shanghai on weekdays. This year, she followed her husband to return to the rural hometown of Yancheng, Jiangsu, to celebrate the Spring Festival.
Before returning home, she had seen media reports about Wuhan pneumonia virus in Hubei. The report reminded people to wear masks, but when they returned home on January 20th (Law 26), they saw few people in Yancheng Wear a mask. Her mother-in-law was illiterate, and the guild watched some news. Although they learned the news, they did not feel a sense of crisis. They felt that this incident was no different from other events in the news.
In the impression of in-laws, “It’s far, far away, and always blessed, (disease) won’t spread here.”
She was anxious and always advised them not to go out for dinner, but it had no effect.
What’s more anxious is that her husband’s uncle’s family plans to hold a banquet on the fifth day and has a table of seven or eight. It is expected that hundreds of people will come. In the rural hometown, “the mother-in-law” is the most important family member.People, he treats guests for dinner, everyone will attend. Zhou Li tried to spread the seriousness of the epidemic to them, and advised them to cancel the dinner, but the relatives insisted on gathering. Because of her obstruction, her mother-in-law was also very unhappy.
“Swords are stretched out.” Zhou Li used the word to describe the atmosphere of the family in those days. “In the end, we can only say that you should do it if you want, but our family will not go.”
Thousands of people are as distressed as Zhou Li. Separations are common, young and elder, big cities and rural. The emergence of the new coronavirus has made many people feel the differences between different circles so dramatically for the first time, even though they may be connected by blood.
Some young people were scolded or even beaten because of persuading their parents to wear masks. Private messages asked Weibo Da V and other netizens for help. Some returnees found that there was no publicity in their home villages, but they were treated as aliens for serious protection . Everyone is looking for a companion on the Internet, but they are struggling in real life.
Some netizens use the clips in “Cat and Mouse” to portray this contradiction.
Image from Weibo
Or use a couplet to ridicule this division.
Shanghai Alliance: Don’t stay up late after 90 after 60
Second line: After 90s, let 60s wear masks
Horizontal batch: No one listens
On January 26, Li Deping, the secretary of Henan Village, became popular on various platforms by broadcasting a video of “irritable shouting”. On the Douyin platform alone, it has received over one million likes and nearly 300,000 retweets. Netizen “Xiwen” said: Because of this remark, his circle of friends is also about to explode. Everyone is discussing and reposting.
The dialect “xiaoguo” is not discussed for now. To a certain extent, people have also rid themselves of their emotions by pursuing “irritable shouting”. The stubborn attitude of village cadres towards some villagers gave them an outlet to release, to release the depression when facing the stubborn elders, the anger when the response was lagging in some areas, and the anxiety and anxiety under the increasingly severe epidemic.
Henan has taken the lead in village prevention and control. Immediately thereafter, villages across the country began to follow suit.
On the evening of the third day of the new year on January 27, Zhou Li heard the broadcast prevention announcement for the first time. According to her husband, it was more than two decades ago that he last heard the “big horn” broadcast in his hometown.
The radio is a bit far from their home. Old people can hear the echo, and it’s not clear what the content is. So Zhou Li went outAfter a few hundred meters, I stood under the radio and recorded it with my mobile phone, and went home to my in-laws. On the fourth day, the “big horn” was played in a loop for nearly a whole day. On the fifth day, it was upgraded to the “Allegro” version.
The trumpet sounds: This new pneumonia is coming. It is easy to prevent and control. Remember the seven words: cut off the source of the virus. Go out less, do n’t have dinner together, and call WeChat on the phone, and hide in the house to grab red envelopes, which saves time and money …
“Dialect Allegro” is also a local characteristic of Yancheng. The old people in the village may not like to watch the news, but they like musical shows. Yancheng TV station catered to this group of people and launched this allegro: “Spring after the epidemic.”
When she heard the “Allegro” version from the radio in her village, Zhou Li got up in excitement and got up to bed. She went to the village committee to record the “learning” and sent the video to Weibo. And got more than 100 likes. In her opinion, the village cadres used the “big horn” to make a joke and laughed. The “Allegro” prevention and control were also very grounded. These publicity methods have alleviated the state of “grassmen and soldiers” after the villagers knew that there were confirmed cases.
At the same time, Zhou Li’s family also received a call from the village chief to remind them to return home to minimize the number of trips. In order to warn people around to pay attention to protection, she will get the latest information from Weibo and other platforms every day, call or send to WeChat group. After overwhelming propaganda and repeated communication with the family, the family finally cancelled the meal for the fifth day.
Coincidentally, in the early morning of the fifth day, they learned that five new cases were confirmed in Yancheng. In fact, as early as three days ago, a suspected patient in the neighborhood of his home had been taken away for isolation.
The news spread quickly among friends and relatives, Zhou Li said, “Everyone is a little bit scared, thankfully I didn’t go to dinner.”
Image from Liaoning Satellite TV official blog
“Stop me!”
At 5 pm on February 1st, at the entrance of Zhengying Village, Tianjin, the outdoor temperature is minus six degrees, and snow is forecast at night.
Three villagers, wearing thick down jackets and masks, came to the village guard on time. A table, a few chairs, a thermos bottle, a thermos cup, a power bank … they have to rely on these things until one o’clock in the morning, and then work with other villagers.
Shao Hong is one of them. It is also the earliest group of enthusiastic villagers who volunteered for rotation. At three o’clock in the afternoon on New Year’s Eve, he was preparing for New Year’s Eve at home, but received a call from the village leader.
In fact, as early as a week ago, he flashed a small video about “new virus outbreak in Wuhan seafood market” on Douyin. He informed his family and friends the first time, but everyone also only When it was a small local incident, I didn’t care too much, after all, “not CCTV.”
Until the news that Academician Zhong Nanshan headed for Wuhan broke out, he found that the problem was not as simple as he thought. So when the village committee needed manpower, he agreed without saying a word.
In order to ensure the safety of Zhengying Village, they must stand by for 24 hours. There are only four people willing to take turns, which means that they can only work in pairs of two on duty, each group staring at the village entrance for 12 hours.
“It’s cold.” Shao Hong was not complaining. He was an enthusiastic person. There were only two certificates for his righteousness, and he was a volunteer to help poor families.
But suffering is a fact. In the middle of the night, the edge of the mouth of the thermos was frozen, and the battery of the mobile phone was automatically suspended because the temperature was too low. They would eat a bowl of instant noodles to warm their hunger. At ten o’clock one night, his 66-year-old father walked more than a kilometer to send him a military coat.
The most important thing is that in addition to the suffering of the work itself, they also have to face the villagers’ incomprehension.
“Old stop me!” This is the village’s most complained.
There are many “why”, why should I register and inquire every time I go in and out? Why go back and forth to disinfect? Why can’t we get together? Why can’t we spend a good year in Ansheng? !!
It takes time to gain understanding, but humans are racing against viruses.
Shao Hong figured out a solution. He likes taking photos and playing Douyin, so when he is on duty every day, he records his work into small videos and sends it to Douyin, and then forwards it to WeChat circle of friends and WeChat groups in the village to let more villagers see.
Spray disinfectant water, inspect passing vehicles, eat instant noodles … During the long time on duty, he has a lot of opportunities to record these work clips and show the “severe epidemic” and “mobilization of the whole people” in another way. Villagers.
Maybe everyone has different ways of thinking and life experience, but empathy is universal.
More and more villagers understand their hard work and hard work. Some people put the cooked “Ginger Coke” in a thermos bottle and delivered it to the village entrance late at night. During the daytime, folks always brought some fruits and snacks. All these touched Shao Hong, and they also recorded it with their mobile phones.
A few days later, his little video “Out of the Village”. The clip “Father gave him a coat” received 6,206 “likes” and 330 comments on Douyin. Not only were the folks in Zhengying Village paying attention, but villagers in other areas expressed their envy. He will respond to everyone ’s questions and like each comment. Shao Hong said, “I never thought that there would be so many people watching!”
On February 1, the village committee received the vegetables donated by the villagers, and the person in charge packed the vegetables.Disinfection requires the orderly and free receipt of the elderly over 60 years and poor families in the village. He recorded the notice in the form of a short video and forwarded it to the villagers. He also recorded a bag of green vegetables on the floor of the office, accompanied by the music of “I Love Vegetables”, and posted it on the vibrato. Some netizens joked that they would move to Zhengying to live.
In the dark night, there are still vehicles entering the village being stopped, and registration, investigation, admonition, and driving past the disinfection blankets they laid in advance, the rotation work is still continuing.
But the difference is that from the first shift on New Year’s Eve to February 1st (the eighth day of the new year), more than 20 villagers in Zhengying Village have volunteered to participate in rotation, Shao Hong can work in three shifts . The villagers from complaining to gratitude, never understanding to support, also made them more convinced: warm spring always comes.
“A meal is to find death, and New Year is to hurt people”
“Get a game today and meet tomorrow at the prefecture!”, “Return to your hometown with sickness, not filial piety; Infect your father and mother, and lose your good destiny.”, “A meal is to find death, and a New Year is harmful.” Those who are shameless, and those who play Mahjong together are desperate. “…
In the first few days, these slogans were mostly jokes among netizens. They are sharp enough and “heart-piercing”. They use traditional Chinese culture of loyalty and filial piety, and strong clan etiquette in the countryside to warn villagers to increase their awareness of protection and to isolate themselves at home. Simple and rude but with significant results. However, with the comprehensive spread of epidemic prevention propaganda in various regions and continuous public opinion fermentation, these discourse methods have also caused some controversy.
Image from Weibo
Some netizens said on Weibo that these singular slogans are really not funny, except that they are ignorant and full of discrimination, and ca n’t see anything else. Some scholars have also seriously expressed their disapproval of grassroots propaganda methods. Some media believe that The so-called “hard-core” epidemic prevention slogan is also a “virus” and should be isolated from civilized society.
For these different views, Weibo Da V “Fantasy Madam Liu” posted: I used to think that these rural grassroots slogans were funny and vulgar. Later, after understanding some rural areas, I realized that this slogan is the most slogan here. Effective. Many netizens will also say in the comment area: the grassroots is another world.
In a sense, it does.
Technology is developing rapidly. We are “knowing the world without leaving home” because of the popularity of the Internet. We are complacent because of the rapid and abundant access to information. But in the epidemic, many people were surprisedNow, originally in rural China, these “excessive” modes of transmission are still in a specific time and space, and play an indispensable and important role for specific groups of people, vivid and powerful.
Although to a certain extent, smartphones have entered every household in the village, but the inertia and channel dependence of people’s long-term acceptance of information cannot be completely broken by the update of tools. Especially in some relatively small and remote villages, life experience is passed on from generation to generation. They don’t need much information from afar, and they are enough to make life smooth and peaceful.
There are more than 3,700 people in Zhengying Village, where Shao Hong is located, of which nearly 400 are elderly people in their sixties and seventies. Many of them do not know how to use mobile phones or even illiterate, and live a happy life in familiar land.
In order to ensure the safety of the people in the village, the village committee will still use the “big horn” to loop the notification, pull up the banner, call the villagers, insist on visiting the situation every day, and distribute printed leaflets to ensure that All villagers have raised their awareness of protection and taken protective measures.
“Big horn shouting” and “Hardcore slogans” make the clan breath of acquaintance society come to the face. The village public and private boundaries are blurred. Words such as lessons, warnings, and threats will not be labeled as “violations”. Instead, they are a direct and effective way of communication. They are “broken hearts” for villagers.
Under the epidemic, people were trapped in a “melting furnace”, wrapped in a lot of information, and faced many lands and people who had never been known before. For those who are not in the countryside, this governance relationship is novel. In addition to novelty, they are also seeing and understanding the Chinese countryside at a deeper level.
In the countryside of Dongning, Heilongjiang, villagers will set up two or three WeChat groups to ensure that each household can receive notifications from the group. The village committee of Quanzhang Village, Yuncheng, Shanxi has established an official account on the Douyin platform to publicize the epidemic, and releases relevant videos every day. In a few days, Douyin Kuaishou and other platforms have become “gathering places for village committees”. Some netizens said: I have known so many villages in China for the first time.
In a village in Hohhot, Inner Mongolia, villagers use high-tech drones to monitor and speak in real time. The grandmother with white hair looked at the small things flying in the air a little “stupidly”, very curious. She came out and turned, but the voice of the village cadres came from the air: “Don’t look at this, grandma. This is a drone in our village. If you don’t wear a mask, don’t run out and hurry home and wash your hands …” Urging to return home, he looked back into the sky in three steps.
In fact, no matter where in the world it is, it is not easy to win the epidemic. There are one hundred reasons why people don’t care about the epidemic, but as long as one person relaxes his vigilance, there is a risk of hitting pond fish. The rural’s objective fragility has forced grassroots workers to “adjust to local conditions.” For them, if they want to protect their lives in the face of viruses, they must strictly guard against the lower limit, not the upper limit.
ButWe can still see that when the crisis is approaching, the intersection of real space and the Internet, the combination of traditional methods and technology, people are using the most primitive and simple experience and wisdom, strong organization, execution and cohesion to declare war on the virus. Hold fast to this line of defense in the countryside.
In the epidemic, people are seeing and understanding “another world.” At this moment, in China where the whole nation fights the epidemic, we are empathetic because of our common destiny, and we are side by side because of our fellow citizens.
(At the request of the interviewee, Zhou Li is a pseudonym)