A comprehensive overview of various industries of US residents’ service consumption.

U.S. residents ’consumer spending amounts to $ 14.14 trillion, In the previous article, I combed U.S. residents spend nearly $ 5 trillion on the distribution of merchandise consumption, leading companies in various industries and domestic opportunities . As the next article, this article will continue to sort out the full-scale data of US residents spending more than $ 9 trillion in service consumption, corresponding head companies and domestic opportunities.

As mentioned in the general chart above, service consumption includes: housing, health care, transportation services, entertainment services, catering and accommodation, financial services, and seven other industries. The following will further dismantle specific consumption data based on this classification.

Americans spend $ 9 trillion on service consumption: in which industries are they distributed, the size of head companies and domestic opportunities (below)

1. Housing

Housing accounts for 17% of U.S. residents ’consumption expenditure, and the expenditure is distributed in: Owned housing, rental housing, and household appliance services. Home appliance service providers are consistent with manufacturers of durable goods and home appliances , which will not be expanded here .

Americans spend $ 9 trillion on service consumption: in which industries are they distributed, the size of head companies and domestic opportunities (below)

Self-residence

U.S. residents spend 11.5% of their own homes and spend $ 1.63 trillion. The business of self-occupation is mainly based on real estate development and financial companies, supplemented by real estate information (data search, intermediary) companies.

Horton Horton with $ 19.8 billion market capCompanies, Lennar with a market value of $ 18.9 billion, NVR residential real estate with $ 14.4 billion, and PulteGroup with $ 10.8 billion. The rest is below $ 10 billion. For financial real estate companies, Equity Residential, a $ 30 billion residential REIT company, . Real estate information head companies include Zillow with a market value of $ 9.9 billion and Redfin, an online intermediary agency with a market value of $ 2.2 billion.

In China, there are 49.2 billion US dollars of Vanke, US $ 45.8 billion of Sun Hung Kai Properties, US $ 42.2 billion market value of Minsheng Real Estate (and cultural tourism, health) company Evergrande, US $ 37.6 billion market value Country Garden, and US $ 73.3 billion Changjiang Industry with a market value of US dollar, China Resources Land with a market value of 37.2 billion US dollars, Longhu Real Estate with a market value of 32.7 billion US dollars, and several real estate companies with a market value of US $ 10-30 billion. In contrast, based on the differences in land ownership and length of residence between China and the United States, real estate developers have a higher body mass than the United States and more companies are involved. Real estate finance business conducted in REITs mode, In China, it is still at an early stage, and the industry has yet to clear regulations. In terms of real estate information companies, Domestic heads with a chain valued at 6 billion US dollars. a>, which is close to the volume of the US benchmark company.

Rental House

U.S. residents account for 4.1% of rental housing spending. Leading companies include Equity residential properties rental apartment REIT company, with a market value of $ 30.9 billion, market value AVB long-rent apartment type REIT The company has a market value of US $ 30.6 billion and several similar companies with a volume of US $ 10 billion. There are many rental apartment companies in the United States that use REITS (asset securitization financing in the real estate sector) to raise funds to improve financing efficiency and expand the scale of funds.

In China, rental housing head companies include long-term rental apartments Freely , eggshells, etc .The current market value and valuation are below 10 billion US dollars. Relatively speaking, domestic rental housing / apartment brands need to enter into lower-cost financing methods (and relatively stable risk control management guarantees) to expand. Based on the annual stock of domestic young people’s demand for rental housing (new graduates and previous years of employment) and the increase in the number of normal people receiving rental housing in the future, domestic housing leasing companies still have greater opportunities.

Americans spend $ 9 trillion on service consumption: in which industries are they distributed, the size of head companies and domestic opportunities (below)

2. Health care services

U.S. residents spend 17% of their health care expenditures, corresponding to $ 2.4 trillion in consumption. Health care includes: outpatient, hospital and nursing home services (including health management, health care, pension industry). Corresponding commercial landing directions, in addition to hospitals, outpatient-type heavy asset business, the top companies in the United States include: online telemedicine services, medical health management and welfare companies, health (retirement) REIT companies. The size of the head company is USD 6 billion (telemedical company Teladoc ), USD 48.2 billion (Humana, a health plan and insurance company), and USD 17.7 billion ( Pension Reit HCP). It is also worth noting that One medical, a basic medical service company that went public last week and opened both online and offline, has a market value of about $ 2.7 billion.

It is worth mentioning that the proportion of US residents spending on health care is so high, which corresponds to whether it is in San Jose (3429 square kilometers, 950,000 people) with relatively low population density, or densely populated. In New York (789 square kilometers, 8.51 million people), within walking distance of residential and commercial areas, you can see all kinds of dental, ophthalmology, general clinics, general pharmacies and service agencies, and even pet hospital pharmacies.

The leading companies operating domestically in China have two directions: medical care information services and health management services. The former has Dr. Lilac, which has a valuation of US $ 1 billion, and the latter, which has a US $ 8 billion market value. By comparison, Chinese residents’ consumption of health care services is far less than that of the United States . With the continuous rise in the consumption structure of residents, while the proportion of service consumption expenditures has increased, the direction of health care , There will be the possibility of a new batch of companies-such as telemedicine, retirement REIT landing.

Americans spend $ 9 trillion on service consumption: in which industries are they distributed, the size of head companies and domestic opportunities (below)

3. Transportation

U.S. residents spend 3% on transportation services ( Land, Air and Sea ). Join). Uber, a car rental company with a market value of 58 billion U.S. dollars; Union Pacific Railroad, with a market value of 123 billion U.S. dollars, was established in the 1960s as a railway company that opened the East and West in the United States ). Airlines include Delta, which has a market value of US $ 38.3 billion, and US $ 22.3 billion. United Continental Holdings Airlines.

In China, Didi Chuxing, which is valued at 56 billion U.S. dollars < span>, China Railway with a market value of 136.9 billion yuan. In terms of aviation, Air China has a market value of US $ 19.6 billion, China Southern Airlines with a market value of US $ 12.5 billion, and China Eastern Airlines with a market value of US $ 10.1 billion. As for transportation operators, except for road transportation, other monopoly (railroad, aviation) industries will not be discussed further.

Americans spend $ 9 trillion on service consumption: in which industries are they distributed, the size of head companies and domestic opportunities (below)

4. Entertainments

U.S. residents are entertainingConsumption spending on recreation is 4%, which can be disassembled into 9 sub-categories: movie theaters, live entertainment, sports, television and services, photo photography, casinos, lotteries, travel agency services, and others. The breakdown of sub-category expenditures is as follows:

Americans spend $ 9 trillion on service consumption: in which industries are they distributed, the size of head companies and domestic opportunities (below)

  • Movie Theater

    Although the movie industry is often mentioned in domestic public entertainment consumption, based on data, expenditure in this category accounts for only 0.1%, and the amount of consumption is about $ 14.1 billion.

    Film and theater companies, including traditional production, publishing, publicity, and online film and video platform companies. Head companies include: Disney’s $ 250 billion market value (Film and TV production), Nextflix, a $ 148.5 billion online film rental company, $ 23 billion 21st Century Fox (Film and TV production and distribution), and $ 75 billion being acquired Time Warner (film and publishing company). There are also new video media platforms such as Youtube.

    In China, there are market value of traditional film and television companies. 37.1 billion yuan of light media (TV program production and distribution), 44.6 billion yuan of market value of Wanda Pictures, 13 billion yuan of film and television entertainment Company Huayi Brothers. Online film and video service company $ 17.3 billion iQiyi, Tencent Video, Youku, etc. Relatively speaking, the headquarter of traditional film production and distribution companies in the United States far exceeds the domestic level; the emerging online film and television service companies have gaps between China and the United States, but the volume gap is smaller than the former.

    • live entertainment

      Compared to movies, live entertainment with higher fares supports 0.3% of its consumption, which is about $ 42.4 billion. In addition to Disney ’s live entertainment coverage, the US also has a company with a market value of $ 15.4 billion (live events such as music and touring and ticketing) and Live Nation. In China, there are relatively new rookie platforms. Listed companies that meet the U.S. benchmark volume are temporarily missing.

      • Sports activities

        U.S. residents spend 0.2% of their sports activities and spend about $ 28.3 billion. Corresponding according to the US sports industry revenue source: “ Event ticket revenue of $ 17.7 billion (29%), Media copyright revenue of $ 14.6 billion (24%), sport Sponsorship revenue was US $ 14.7 billion (24%), and Sports licensed merchandise revenue was US $ 13.5 billion (23%).

        Corresponds to the flow of consumption in the sports industry: control the related ticket party, media, sponsorship and sports products of the event. Tickets, including teams and sports leagues (the league collects team event ticket shares), and the team (evaluation and team star popularity, affecting fares) will not be launched for the time being; the latter NFL rugby League valuations $ 11.8 billion, and the NBA. In sports media, there are sports cable TVs with a valuation of $ 50 billion ESPN. Sporting goods companies are mainly consumer goods mentioned in the previous article. Comparatively speaking, there are no benchmarked mass data in the four fine molecular industries in China.

        • TV service

          On television services, US residents ’consumer spending accounts for 0.6%, and their consumption is about $ 88.4 billion. TV operation service operators include: Communication and TV integrated operator AT & T with a market value of US $ 280.3 billion, US $ 209.4 billion cable, broadband network and telephone operators Comcast, etc. , As well as the film-related head producers and publishers mentioned above, which provide television and film content services. In China, it is generally operated by broadcasting and television (state-owned) and will not be launched for the time being.

          • Photography


            U.S. residents spend 0.1% of their consumption on photographic photography. This is more interesting data, but for the time being, no industry head ($ 1 billion) company data has been found. Interested readers can extend it further.

            • Casino

              Casino spendingIt accounted for 0.8% of the total, corresponding to about US $ 113.1 billion in expenditures by US residents. Head companies include: MGM with a market value of $ 17.7 billion, and Caesars Entertainment with a value of $ 9.2 billion. In China, there are casino entertainment integrated resorts with a market value of 307.3 billion Hong Kong dollars Sands China, market value Galaxy Entertainment with a market value of 269.5 billion Hong Kong dollars, and a market value of 107.3 billion Hong Kong dollars Casino gaming and entertainment resort Wynn Macau. Comparatively speaking, the market value of domestic (mainly Macau industry-based) casino head companies is much higher than that of the United States.

              • Lottery

                Lottery spending accounted for 0.2%, and the corresponding consumption was about US $ 28.3 billion. Based on the purpose of lottery: to help raise funds for public welfare activities and activities (science, education, culture, health, etc.), the lottery industry is generally coordinated by the government, and is issued by the state governments in the United States, /% E5% BD% A9% E7% A5% A8% E5% 85% AC% E7% 9B% 8A% E9% 87% 91% E6% 94% B6% E5% 85% A5 “target =” _ blank “> It is also coordinated by the government in China.

                • Veterinary and other pet services

                  Pet service expenditures accounted for 0.3%, corresponding to about $ 42.4 billion in consumption. In terms of commodity consumption, the US head company (an offline chain product service company with a market value of $ 8 billion) and petsmart, a $ 11 billion online e-commerce product company, have also been mentioned. They are also the head companies of pet daily and medical services. The market value of domestic head companies is relatively an order of magnitude lower.

                  • Travel Agency Services

                    U.S. residents account for only 0.1% of travel agency service spending, which is about $ 14.1 billion in expenditures-under this capacity, it still supports several high-value companies with more than $ 10 billion.

                    This area contains four fine-molecule industries: hotels, transportation, travel agencies (traditional and online), theme parks, and entertainment. The first two are mentioned in 3. Transportation and 5. Accommodation. Travel agency services 10American Express, a $ 5 billion market cap company, American Express (travel integrated services and finance, finance). Booking.com with a market value of USD and Airbnb, a new online head brand with a valuation of USD 31 billion. Theme park and leisure companies include Disney mentioned above.

                    There is a traditional head company, China National Travel Service, with a market value of 176.8 billion yuan. Online travel service companies have $ 20.5 billion in Ctrip, flying pigs, where to go (delisted), and more. Others include tourism content service company Poyou.com, Ma Honeycomb, etc. Theme parks and tourism, entertainment and leisure companies need to be further developed. At present, the top companies are all below $ 1 billion.

                    Americans spend $ 9 trillion on service consumption: in which industries are they distributed, the size of head companies and domestic opportunities (below)

                    • Other

                      Others mentioned here include integrated leisure and social networking, search, games, offline business super services, online e-commerce, and other living services (the top companies mentioned here include other industries; And companies that get B-side revenue based on C-side attention), spending accounted for 1.3%, and the amount of expenditure was about 183.8 billion US dollars.

                      Leisure and entertainment, Social, search head companies include Google with a trillion-dollar market capitalization, Facebook with 633.4 billion US dollars, and Instagram, Snapchat, and WhatsApp with tens of billions of market capitalization / valuations. With a market value of 3.56 trillion Hong Kong dollars in China (social, advertising and games, etc.), Tencent, Weibo, and Byte Beat. New types of media (media forms or uses) include Kuaishou, B Station, Momo, etc.

                      Games have a $ 32.9 billion Electronic Arts vertical game company. Others also have the game business of giant companies such as Microsoft and Apple. Domestic vertical game companies include the perfect world with a market value of 58.1 billion yuan, Sanqi mutual entertainment of 60.9 billion yuan, and comprehensive giants such as Tencent. Its 2018 game revenue was 19.7 billion US dollars, accounting for global games