Although ofo did not give up the exploration of the way of monetization from beginning to end, the effect was not satisfactory, and only more and more users who were disappointed in it were obtained.
Editor’s note: This article comes from WeChat public account “ 新芽 NewSeed ” (ID: pelink ), author: Liu Bo.
Under the epidemic, the ofo little yellow car, which has not been mentioned for a long time, has once again returned to people’s vision in recent days, but it is completely beyond recognition.
Singapore NewSeed (ID: pelink) reporter found that ofo APP, which has a score of 1.2 in the Huawei App Store, has recently undergone a brand-new revision, and its slogan has become “wide network rebate, shopping to save money”. In its application description, it is described as follows: “Pileless cars, free ride without charge; full network rebate, shopping to save money; no need to line up, deposit withdrawal; invite friends, make money every day.”
After opening the homepage of ofo APP, you can find that it is completely different from the previous version. Except for the “Code Scanning Car” section, the remaining sections are all related to e-commerce shopping guides, integrating Tmall, Jingdong, and Hungry. Including multiple platforms. Users can search all kinds of products or coupons through the APP, and get any rebates when purchasing any one of the products, and the cash can be withdrawn after the accumulated amount reaches 20 yuan.
It can be seen that ofo is no longer the little yellow car that was traveling on the streets of the city, but has completely transformed into an e-commerce shopping guide platform.
It is not easy to withdraw cash
Actually, as of the end of November 2019, ofo had launched a “return money every day” campaign on the App homepage, informing users that “there is no need to wait in line to return the deposit directly”. Users are buying or letting others buy various items. After the same product, the deposit can be offset by cash back.
Users participating in this event need to authorize “Cash Back Every Day” in advance. Users who have not refunded the deposit in ofo can enjoy double cashback, that is, they can withdraw 40 yuan when the cash amount is accumulated to 20 yuan, but the deposit cannot be used for direct shopping, and you need to re-spend to get the “rebate” equivalent to the deposit Now “.
Ofo also set a withdrawal threshold for this event. Users with deposits of 99 yuan and 199 yuan can withdraw up to 5 times and 1 times respectively.0 times, once the number reaches the upper limit, you will no longer enjoy double cashback.
But many ofo users who did not refund the deposit at the time were not optimistic about the event. Nowadays, users have not paid for this kind of rebate after they have completely changed to an e-commerce shopping guide platform.
According to the Black Cat complaint platform, the number of complaints about ofo is currently 49,237, and 17,264 have been completed. Among them, some netizens complained that ofo “does not owe money, rebate the consumer and then pit consumers”, saying “enter the ofo client, there are early rebates on shopping. I want to go in and see the details, but a bunch of words of user agreement pop up, I ordered it. Then I found that the deposit became a balance, but the balance could not be withdrawn. “
Indeed, according to the fifth rule in the OFO cashback balance redemption rule, once the user confirms that the balance of the OFO platform is transferred to the OFO cashback for conversion, the user is deemed to have given up the claim for the balance, and the OFO platform is against the user The balance of cycling is no longer obligated to return; once the balance is converted, it is irrevocable, and the user must not request that the available balance be changed back to the balance of ofo cycling.
In addition, Sprout NewSeed found that the cashback ratio of products on the ofo platform is not the same. For example, recharging 125 yuan of credit can return 28.35 yuan, and buying a toy of 1698 yuan can only return 29.95 yuan.
In short, if users need to withdraw their 99 or 199 yuan deposit, they still need to spend at least a few hundred yuan or even 2,000 yuan on the ofo platform, which is obviously not acceptable for those users who desperately want to return the deposit. of. In their view, this is another way for OFO to delay the refund of the deposit and force the buying and selling in disguise. It is not the so-called “no need to wait in line and withdraw the deposit”.
