With the spread of the new coronavirus-infected pneumonia epidemic, primary and secondary schools and colleges across the country are also delayed, but this does not mean that the student party ’s winter vacation can also be extended. The Ministry of Education requires schools in various places to use the Internet platform, “< a href = "http://www.gov.cn/xinwen/2020-01/30/content_5473048.htm"> Cessations without stopping “, the demand for online education surged.
A number of primary and secondary schools across the country have started their online classes in recent days, and they have taught classes remotely through live broadcast platforms and online collaboration software. Many of the students who used Nailing to name and attend classes at home had already felt the fear of social animals in advance.
So the flowers of the motherland were angry, and poured into major app stores to give it a star, and parents and teachers gave it a 5-star praise. Anyway, Nagaku is a big winner. It has soared to the third place in the App Store free list, and a large number of free online education services have been launched.
This sudden epidemic has caused a lot of impact on offline education and training institutions, and has also started a new round of online education.
The epidemic forced the teacher to become the anchor, and the students gave a star to the team.
With more than one hundred days to go before the college entrance examination this year, in this tide of “online school”, the demand for high school seniors is most urgent, especially in Wuhan, where the epidemic is most severe. Senior high school students began preparing for the college entrance examination through the Internet platform.
According to “ Chutian Metropolis Daily” report , starting at 7:40 in the morning, In the third grade, “Early Self-study Online” will be started. After that, the teachers will also broadcast live classes online, and in the evening, the self-study teachers will also be online to answer questions on time.
Although there is no complete statistics, from the feedback of students on social platforms, QQ and Dingding are currently used as remote teaching platforms in more schools, of which Dingding is an online office application that has only recently been launched. “Online Classroom”, “Live Interactive” and other functions.
The nailed “School at Home” plan allows teachers to live lecture on it, During the live broadcast, you can interact with the students through the Lianmai function. Students have to punch in and go to school every day like office workers. Teachers can also arrange assignments and initiate exams online, and check the students’ progress in real time. And eye exercises.
▲ Picture from: Nailing
Because of this, the student party members who were “stuck in the yellow” during the winter vacation spread their grievances to the nails, so that they have the one-star comment in the app store.
During the past few days, Dingdiao has appeared in the App Store’s comment area, and dozens of pages of one-star reviews suddenly popped up, ironically Dingdiao “destroyed” his winter vacation, “Thanks to Dingduo for spending one Abnormal summer vacation. ”
The most exaggerated is probably the Huawei App Store. The one-star rating accounted for more than half, and the rating also plummeted to 1.9 points. The most liked comment was a student who reluctantly expressed himself to the high-end black of Nag “It’s completely voluntary.”
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Although such malicious comments are not worth promoting, as a social animal who has been away from campus for many years, in fact, they also understand the mentality of these students. Which student does not want to make his vacation longer? The class to take, the test to take, and the one to come.
In fact, many teachers may be more nervous than students in teaching live online. After all, most teachers are the anchors for the first time, and some teachers lament that “Sheng Sheng was forced to become a anchor by pneumonia”, and the students’ expressions cannot be seen in live classes, and many teaching methods must be adjusted.
For example, in the third year of middle school and high school attached to the First Middle School of Central China Normal University, the method of “big class + small class” was used in the online online teaching process. The first four days were arranged for the backbone teachers of six disciplines to take large classes, and the next two days were Teachers in each class answer questions to their students, and will ask students questions in advance before class.
▲ Teachers of the twelfth middle school in Taiyuan give classes to students at home. Picture from: Nailing
Despite the star-studded negative ratings of students, it also reflects the number of schools using this software. According to statistics, as of February 1st, more than 220 education bureaus in more than 20 provinces across the country have joined the nailed “home at home” program, covering more than 20,000 primary and secondary schools and 12 million students.
However, the number of elementary and middle school students in the country exceeds 200 million. This huge demand is far from being fulfilled. Some students will also learn through traditional live broadcast platforms.
There were netizens yesterday Indicating , the school teacher broadcast live biology class on Huya Live, talking about When sperm and ovum, the live broadcast room was banned due to violations, causing heated discussion on Weibo. Then Huya Broadcasting published a statement saying that , the reason for banning the live room was that copyright issues were cited during the live broadcast Video content.
As the epidemic continues, the demand for online courses is likely to continue to increase. Although students are helpless, for each online education platform, it has ushered in a rare period of new windows.
Under the epidemic, online education is ushering in a new frontier?
In addition to the nails, in the context of the ongoing epidemic and the approaching school, all major online education platforms such as NetEase Youdao and Ape Coaching have announced the launch of free live course content products, and New Oriental. Learning and thinking such as offline education and training institutions also have to transform online to survive.
In addition, the two domestic short video giants, Byte Beat and Quick Hand, have also taken the opportunity to accelerate the layout of the online education field.
Quick Hands has launched a special section of “Stop and Stop” on the app. It has launched more than 40 educational institutions, such as Slight Education, New Oriental, Suntech Education, etc., and offers free educational content including K12, preschool, and vocational education.
These educational platforms have launched free content, which is a kind of public welfare behavior and reflects corporate social responsibility in the epidemic. At the same time, it is also a means of acquiring customers. Taking advantage of the surge in demand for online education to attract more users, this is the same reason as the previous byte beating 600 million to ask people across the country to watch movies.
According to QuestMobile’s report last year, the cost of acquiring online education platforms is much higher than traditional offline Educational institutions, pure online Suntech institutions, the acquisition cost is as high as 4,970 yuan, while New Oriental ’s acquisition cost is only 202 yuan, which makes the online education platform continue to burn money but it is difficult to make a profit.
This epidemic has temporarily solved the biggest pain point of the online education platform. The outbreak of the epidemic has forced offline educational institutions to suspend classes, and online education platforms can attract new ones at a lower cost, and it is no wonder that every family does not hesitate to offer a big move to send free classes.
For offline-oriented education and training structures like New Oriental, transforming offline is helpless. Founder of New Oriental Yu Minhong Indication , this epidemic has taught millions of students during the winter vacationStudents are unable to attend classes. If all these classes are suspended and refunded, the livelihood of 70,000 or 80,000 teachers and employees will immediately become a problem, and New Oriental will only close its doors.
Although there is not much experience in teaching New Oriental online courses, Yu Minhong said that “this is better than sitting still, otherwise New Oriental, which is close to 30 years old, will fall apart.” This is also the epitome of the entire offline education and training institution. .
Wuhan, a big test of Internet education “huge town”
When it comes to online education, Wuhan is a city that must be mentioned, not just because of the epidemic. In the past two years, Wuhan has become one of the most concentrated online education companies in the country.
According to incomplete statistics, there are already more than 110 Internet education companies stationed in Wuhan Optics Valley, including Suntech institutions, Ape Coaching, 51Talk and other leading companies. There are also 3 companies listed on the New York Stock Exchange.
▲ Ape counselling is in the office of Wuhan Optical Valley Financial Port. The picture comes from: 多 知网
Although this epidemic has given these online education institutions the opportunity to acquire a large number of customers at low cost, the daily operations of these companies are often inseparable from offline, teaching assistant, student management, customer service, sales and other employeesThey often work in office buildings in Wuhan, and some companies require lecturers to teach in a fixed live studio.
▲ Suntech’s live broadcast cabin. Picture from: Suntech Agency
Before the epidemic eases, employees in Wuhan or returning home may not be able to return to work in the short term, but the demand of users has increased significantly, which may bring many challenges to these companies. After the epidemic dissipates, students will return to campus, and how to retain users on these online education platforms will become another challenge.
However, the demand for e-learning continues to increase, regardless of the epidemic. The article “ This screen may change destiny ” in the past two years, let people see the Internet The importance of platforms for equal rights in education.
And in video communities like YouTube and B, live learning has become a new trend. At present, learning has become the third largest section of station B, and it is also the category with the longest live broadcast on station B in the past year. According to station B announced Data , there were 1.46 million hours and 1.03 million live broadcasts of learning and writing assignments at station B last year.
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According to the forecast of 2019 China Online Education Industry Market Forecast Analysis Report , the scale of online education users It will continue to grow at a rate of about 15% per year. By 2024, it will exceed 400 million people and the market size will exceed 450 billion yuan. This may be one of the few outlets in the Internet field in the next few years.
For those online and offline educational institutions, it is more important at this stage to seize the surge of online users as much as possible and survive the epidemic.
Students who hit the star in the app store may be able to uninstall the nails in the near future, but do n’t be too happy, in a few years, you will probably meet again with it .
Title from: “Destruction of the Empire”