Production | Tiger Sniff Business Group
Author ｜ 刘 然
Title map ｜ Eastern IC
The epidemic resistance has reached a new stage. Throughout the process, medical forces across the country are working hard, including various Internet medical platforms.
As the most “corresponding” field of online and anti-epidemic, Internet medical care is considered to be one of the few industries in this epidemic. Analysys Qianfan data shows that during the Spring Festival, the daily peak of the independent APP in the online medical online consultation field reached 6.712 million, with the largest increase of nearly 1.6 million.
Online medical services including physical hospitals and private medical O2O platforms have become another frontier for epidemic prevention. “Now is the window of the industry.” This is also the current mainstream view in the industry. So how does Internet healthcare fight this epidemic? What can be left for the industry after the epidemic?
Online, another front for epidemic resistance
In fact, the medical system has not low sensitivity to the outbreak of this epidemic—before the Spring Festival, the public medical field had already had the knowledge of the coming epidemic before the Spring Festival. The response.
Wei Jianfeng, founder of Quality HealthCare, told Tiger Sniff that the epidemic before the Spring Festival has caused enough vigilance in the medical circle. “We can feel that the situation is much worse than imagined, because after the characteristics of human-to-human transmission are clear, we can feel a lot of pressure in the doctor circle.” As early as the 20th, there are key client hospitals to find It does technical construction.
On the same day, Lilac Garden began to respond internally to the epidemic. It is still a few hours before Zhong Nanshan publicly stated that the new crown virus meeting was “human-to-human”. Lilac Garden set up a new crown pneumonia emergency project team, which gathered more than 50 employees including content, products, technology, marketing, operations, big data and other departments The emergency direction is divided into two paths: one is responsible for establishing a summary of real-time epidemic information, and the other is responsible for science popularization.
More important at this moment is that many Internet medical related platforms have launched the most basic function urgently: online free consultation.
Infection, symptoms and coldIt is difficult to distinguish between ordinary influenza and medical resources and materials in the epidemic area. The online free consultation can initially help users to pre-judge the condition, and at the same time alleviate the reception pressure of offline hospitals, avoid unnecessary consultations, and reduce cross infection.
Superkin’s business is to provide online solutions for physical hospitals. Wei Jianfeng introduced the performance of online consultation in physical hospitals. In the early days when everyone was panic, they may be mainly two departments of fever and psychological consultation. With the change of epidemic situation, some patients with chronic diseases in this time window There will also be a request for medical treatment, and later the general outpatient clinic was slowly launched.
The consultation provided by Dr. Lilac Su is more about the relevant knowledge and science. For the general public, when there is no such epidemic situation, the scientific content of the new crown virus can be diagnosed, Treatment, life advice, prevention and other dimensions help users to self-predict and eliminate panic anxiety.
On January 26, at a time when the epidemic was truly valued by the public, JD Health also announced the launch of a free online consultation to provide citizens with free medical consultation and psychological counseling services. Jingdong Health CEO Xin Lijun introduced in an interview with Tiger Sniff that its free online consultation platform was overtime by the Jingdong health team and was launched in two or three days.
It can be seen that online consultation has become the most basic function of the Internet medical platform, but Early people did not trust this online form, simply because of the accuracy of the consultation across the screen.
Xin Lijun explained to Tiger Sniff: “The scale of doctors on the Internet is exactly the same as the scale of offline, even more cautious than offline. Doctors will not easily draw conclusions or prescribe without mastering your information. Prescription. If you can’t judge, the online doctor will also recommend you to go to the offline clinic for examination. For most minor diseases, such as headache, cold, fever, diarrhea, it is possible for the doctor to fully understand the user’s situation For some professional handling and advice. “
At the same time, under the pre-judgment of the disease, psychology and emotion are also an important part of the consultation.
During the anti-epidemic period, along with hotspots such as the number of confirmed patients and epidemic maps, there was also a topic of “Always suspecting that you are ill” on the front row of Weibo. Many Internet medical related platforms contacted by Tiger Sniff have stated that, beyond the imagination of outsiders, emotional and psychological problems are also one of the most frequently consulted problems by users, and psychological problems are not the ordinary citizens who isolate themselves at home, More will happen to medical personnel.
According to Xin Lijun, Jingdong Health’s psychological counseling and counselling services are not conceived out of thin air. “This kind of anxiety and tension exists.Is a common phenomenon. “During the Spring Festival, Jingdong Health received online consultations of nearly 100,000 users almost every day, of which Wuhan is the highest.
Doctor online consultation
The data has confirmed the increase in people ’s trust in online consultations: As of February 5, the total number of online active doctors during the Lilac Garden epidemic was about 15,000, with a total of 600,000 consultations. Users of doctors’ online consultation platform increased by 215.32%, and the number of consultations increased by 134.91%. Zhuojian also said that during the epidemic period, the number of consultations of its partner hospitals had increased by a factor of two.
In addition to opening up existing physician resources online, the point of the Internet medical platform and pharmaceutical e-commerce platform with drug distribution properties lies in the supply of medical supplies.
During the epidemic period, there was a shortage of urgently needed medical supplies. In addition to medicines, as well as protective and monitoring medical devices, JD Health was responsible for most of the supply resources of JD retail medical device products. During special periods, JD Health and other departments of retail have also separated from the department. “Jingdong Health may now be the largest supply chain platform for civilian medical supplies in the country. Even so, the material is very scarce at this time, just like masks are in short supply. If you can find some mask resources, you should quickly solve the problem, because it is good at this time, and you should put the demand first. “Xin Lijun said.
Upgrading hospital capabilities
Online is the need to fight the epidemic, and it is also the trend of medical informatization, which has been more clearly reflected in the epidemic situation.
At present, there are 350 hospitals cooperating with Quality Health. In this epidemic, new hospitals are constantly flowing to contact the Wei Jianfeng team, trying to complete the online transfer while taking advantage of the epidemic. However, even so, there are still a large number of hospitals that have not been online in China.
According to Wei Jianfeng,For hospitals that have contact with the Internet, the depth of using the Internet to reach the medical business is actually different-at present, the proportion of hospitals connected to simple online consultation is about 10%; after the consultation, it can help Patients continue to book examinations and prescribe prescriptions through the Internet, that is, transferring real medical resources to online, less than 2%; and then can manage patients throughout the process, “maybe 1% are not To “.
He believes that relying on the ultimate vision of Internet medical treatment in physical hospitals is based on a certain regional medical system to achieve comprehensive management of patients. The treatment process is actively split.
Wei Jianfeng said, From an industry perspective, Internet medical treatment has not yet reached the outbreak time, and this epidemic requires some applications of Internet hospitals to be quickly put into anti-epidemic. “Before that, for many hospitals, the Internet platform was just a dispensable system, but this time, the hospital will have a new understanding of the efficiency of the Internet to solve problems. The Internet medical system is not It is a simple supplement, and it becomes a necessity. “
On the other side, private Internet medical forces are also docking with traditional hospitals. During the anti-epidemic period, JD Health shortened the cycle of three to five days and quickly set up a platform for “preventing and blocking new coronavirus pneumonia”.
Xin Lijun attaches great importance to the role of Internet healthcare in the medical industry. First of all, the people finally realized that they can handle a lot of light consultations and some counselling work on the Internet, without having to go to the hospital. In his view, helping to achieve hierarchical diagnosis and treatment is the core of the “medical reform” of the Internet.
Second, The supply chain of the medical system will become more and more civilian. The original medical system, including medicines, had a relatively complicated distribution system. Now the Internet has become the easiest way to reach users. “I believe that the pharmaceutical supply chain will pay more attention and tilt to Internet platforms in the future. / strong> The original supply chain was actually fragmented. Hospitals have independent supply chains for hospitals and retail supply chains for retail. There will be greater popularity in the future. “
Finally, the user ’s behavior will gradually and subtly change, and their awareness of Internet healthcare and pharmaceutical e-commerce will also be greatly improved.
Dr. Lilac also gave a positive answer to whether Internet medical treatment can bring valuable inspiration to the existing medical system.
The doctor said that the biggest problem of the current medical system is the allocation of medical resourcesIt is not balanced. The clear strategy proposed by the national health management system is to classify diagnosis and treatment, but the fact is that most patients are concentrated in the top three hospitals. Online consultation has developed for many years, but the concentrated outbreak of multiple contradictions during the epidemic completed a preliminary user education at a heavy cost. For the first time, most users know that online consultation Provided value.
The introduction of Internet means can also rationalize the distribution of social medical resources. For example, when online consultation is expected to develop into a supplementary channel for conventional medical care, patients with mild illnesses can make their first diagnosis through an online consultation platform, while leaving precious medical resources to seriously ill patients who should really be treated.
However, to achieve such a vision, Internet healthcare itself still has a long way to go.
Where is the room for growth after the epidemic?
At present, the Internet platform based on medical O2O circulation does not play the same role as the Internet solution provider of physical hospitals, but this epidemic situation has given them the same direction, that is, health services, providing It is a full-service, full-chain service.
Xin Lijun admitted that the core of JD Health should be to provide integrated closed-loop services. “Everyone’s trust in JD Health comes from the ability to supply goods and the ability to fulfill the logistics, but health is actually a slow-moving and professional service. He has extremely high requirements for safety. If you ask your doctor for a consultation People, buying medicines is another platform, and the supply and distribution of medicines are other companies. There is a problem in any of these links, and no one can afford responsibility. “
He believes that the epidemic has allowed people in the industry to see opportunities. But for most companies doing Internet medical treatment, the most important thing is to build the entire process from consultation to purchase of drugs to compliance, covering the diagnosis. The overall closed-loop capability of the whole scene before, during and after the diagnosis. Otherwise, user trust and usage habits will be difficult to establish.
Wei Jianfeng also believes that from an industry perspective, he has always believed that the Internet medical industry has not yet reached the outbreak time, and this outbreak is indeed a catalyst. “Before that, for many hospitals, the Internet platform was just a dispensable system, but after the outbreak, the hospital will have a new understanding of the efficiency of the Internet to solve problems. .The Internet medical system is no longer a simple supplement, but a necessity. “
However, he also believes that Internet healthcare still faces some obstacles, from an industry perspectiveIn terms of medical data, there are also issues such as attribution, standardization, and security; online payment limits for medical insurance; user education; and so on. At the same time, there are still many worthwhile directions in Internet healthcare itself-
First, in the future, it may be possible to cooperate with doctors to screen this medical project through the network or remotely, “more efficient and lower cost”; second, the Internet will be used to eliminate the panic of ordinary people. Because of the complex public opinion environment, ordinary people often cannot objectively and scientifically look at the problem. Third, the Internet can also solve the consultation between doctors for difficult diseases and the distance education and training between medical systems.
“Internet +” is a supplement to physical medicine. Its role and ultimate goal is to maximize the efficiency of both the hospital and the patient. But in short, it is related to life and health. After the epidemic, the entire industry must develop rapidly and follow the same path.