The biggest disadvantage of shopping online is that you can’t see or touch it. It is not only difficult to see the size from a few simple floor plans, but it is also more difficult to associate two-dimensional pictures with three-dimensional real environments. easily.
Although AR shopping still can’t touch the product, at least it can be as close to reality as possible in space to perceive an item that has not been bought. Today, there are a large number of applications that support the AR shopping function. Projecting objects into the actual environment of the home through 3D modeling can reduce this spatial error to a considerable extent. For example, AR buying furniture has become the best example of such AR applications.
▲ Quick Look. Picture from: 9to5Mac
Unfortunately, such functions are often only available in exclusive apps. In more cases, customers may use webpages to browse products, but different shopping networksUsing different apps will be the biggest obstacle for these customers to use AR shopping.
Considering this situation, Apple added the AR feature to iOS and iPad OS in 2018. This feature is called “Quick Look” by Apple. It can provide an instant one-stop AR experience in applications pre-installed on the user’s phone, such as Safari, Message, and Mail. The retailer provides 3D modeling, and then Apple’s ARkit renders what it looks like in the real world and processes shadow lighting and more.
▲ Picture from: techcrunch
Now that Apple is ready to extend this concept, developers will be able to add custom buttons instead of just providing an AR model for user preview. This can be a payment button that triggers Apple Pay, it can also initiate a customer service chat, or point directly to a nearby offline retail store. In short, it depends on what the retailer wants to add.
Apple has also added support for spatial audio in the latest developer versions of iOS and iPad OS.