The “Bundling Di” boom sent positive signals to the market.

Author: chestnut wine / edit: in East

Who can think that the first fire in 2020 is actually the “House Economy”, and who can think of the “House Bunting” that makes people sway along with it into the most “House Mode” and quickly Spread across the network.

On February 10, Kuaishou and Taihe Music Group announced the launch of “Cloud Party” Music Week, which will “move” a week-long non-stop music party online. The self-rescue mode of the music label has made the real economy of offline entertainment see the direction. At the same time, dozens of head clubs and bar labels including Dr. Oscar Oscar, Monster Park, SpacePlus, 0731 MISSION, and SIR TEEN collectively Settled in the fast hand, and established a daily “cloud bundi” schedule to accelerate the normalization of “cloud bundi”.

With the addition of related labels in bars and nightclubs, “Yunbundi” began a protracted battle. Kuaishou also relies on the platform’s live broadcast technology to enhance the coolness and immersion of Yunbundi, and provides operational support to help it quickly find the core audience and complete the conversion. Changsha’s brand Mr. SIR TEEN’s first “cloud bundi” opened less than 300,000 in less than half an hour, which is evident.

The continued popularity of “Yunbundi” also allows more practitioners to see the possibility and market space of offline consumer scene transformation online. In the context of the rapid development of the “housing economy”, starting with “cloud bundi”, the tide of “live broadcast +” will gradually release more potential of the “cloud market”.

Half an hour circle powder 300,000

Yunbundi’s “fire” spreads again

Under “House Economy”, “Yunbundi” continues to be popular.

On February 10th, many nightclubs, bars and other labels collectively opened the first “cloud bundi” in fast hands, of which, Mr. San San SIR TEEN started broadcasting only 26 minutes, 300,000 fans, and at the same time in the live broadcast room There are more than 100,000+ people online, a total of 2.31 million people in a single audience, and more than 3 million likes.

This is the first landing of the “Better Clouds” project initiated by Kuaishou. As of now, the nightclubs and bars in the platform include Dr. Oscar, Monster Park, SpacePlus, 0731MISSION, SIR TEEN, Echobay, MIAMI Miami, DZCLUB Wait for dozens of head labels, covering Beijing, Changsha, Chengdu,