Biodegradable tampon.
According to foreign media crunchbase news reports that the United States TOP has completed a $ 1.6 million seed round financing by Maroon Venture Partners leads and other angel investors participate. The round of financing will be used to develop the company’s offline retail business across the country, as well as online businesses that plan to cooperate with the Amazon platform.
TOP is an organic tampon product brand , headquartered in Massachusetts, USA, was founded by Denielle Finkelstein and Thyme Sullivan to provide women with biodegradable tampons.
TOP estimates that approximately 20 billion sanitary napkins and tampons are thrown into landfills each year, which will take centuries to be fully biodegradable. Thyme Sullivan and her team hope to change this by providing plant-based tampons .
TOP’s organic cotton tampons and pads are biodegradable in addition to their strong absorption and low allergy. TOP’s organic cotton comes from Turkey, India, and Tanzania, and all slivers produced are certified by ICEA and the Ethical and Environmental Certification Institute.
TOP’s Hot Products
TOP’s solid boxes are also biodegradable. There are 16 tampons or 20 sanitary napkins in a box, and they sell for $ 7 to $ 8.5 USD. From a price perspective, traditional tampon brands sell for between $ 7 and $ 10, and there is no significant price difference.
Let’s take a look at the use of tampons in China. According to Euromonitor International, the market size of tampons will increase from 600 million yuan in 2019 to 2.1 billion yuan in 2023. In 2018, the size of the Chinese sanitary napkin market has reached 78 billion yuan. We can see that the use of tampons in China is extremely low. From a business perspective, the tampon market in China is still promising, after all, women do need this new product.
Tampons have also been reported in the field conduit tampons In-V , LOLA, which is “Organic + Custom” , Cotton book CottonMate , non-secret Femme , JOSAYS slivers and more.