“You can’t treat your employees anyway.”

Editor’s note: This article is from WeChat public account “Retail boss reference” (ID: lslb168) , Author He Hanxiu.

Behind the turmoil of Mingchuang Youpin's

Core reading

• Mingchuang excellent employees talk about the beginning and end of suspended pay reduction;

• How was the damage of Mingchuang in the epidemic?

• Deep challenges behind Mingchuang’s salary reduction;

Li Yesheng is an employee of Mingchuang Headquarters, this time he and his colleagues felt very chilling.

On February 28th, Li Yesheng, who received the company’s notice of suspension of pay. He joined MINISO as a buyer’s assistant since January 2018. He is already an old employee of this company.

He showed the notice issued by the company to “Retail Boss Internal Reference”:

Due to the impact of the epidemic, the group’s operations have been greatly impacted, the inventory is overstocked, the product development has slowed down, and the work is not saturated. After difficult discussions and decisions, you will be suspended from salary on March 1 and no new jobs will be arranged. At present, please be sure to finish the work today. During the period of suspension of employment, social security will be purchased normally. If the personal payment is not enough to deduct, the difference will be borne by the company. Salaries are paid in accordance with 30% of the payables before taxes, and I hope to support and understand them.

“The 25th is a payday. It was announced suddenly when I was ready to pay (pay). I am also a family member and need to support my family. In this way, mortgages and children are facing many pressures. The company This sudden approach has left me with no basic guarantee of life. “

On February 26, Yang Li from the Design Department of the Commodity Center received a WeChat call from the department head and asked her to resign. “If you do not resign, only 80% of your salary will be paid in January, and only 70% in February. You will be suspended from work in March without compensation. If you apply for automatic resignation, your salary will be paid normally from January to February.” Yang Li does not know the result Will come so fast.

On February 21, at 22:48, Mingchuang sent an initiative letter through WeChat. The background was filled with dense watermarks for employees. The content was an initiative to overcome the difficulties of employees, and proposed salary discounts and employees. Two initiatives to leave without pay. At the end of the proposal, employees were required to complete the confirmation through the link before 24:00 on February 23. Many employees find that clicking a link allows employees toAll you have to choose is consent.

Behind the turmoil of Mingchuang Youpin's

The picture is an initiative letter issued by Mingchuang’s official website

Responding to this excellent product: “One option is to agree, and the other option is to send your own opinions and suggestions on the content of the initiative through email.”

In the end, however, Li Yesheng’s notice of suspension of employment was still down. In addition to the written “Proposal”, the store employees also received a verbal notification from the competent department, “If there is any disagreement, all (wages) will be paid in February and then leave the process.”

Mingchuang employees exposed the company’s behavior on major social platforms. But then, some of the comments were “actively” deleted. During the interview of “Retail Boss Internal Reference”, it was found that the employees of Mingchuang Youpin have a high awareness of their own confidentiality.

An employee said that he had been intimidated by company threats during this period. “The head of the department called a WeChat voice call and told me to sue me for infringement or defamation. I didn’t hear it clearly. If I didn’t delete it, I would call the police within half an hour. In addition, the company said that the background check after leaving the company would not say good things.” To protect himself, the employee had to delete comments on social platforms.

“Retail Boss Internal Reference” has verified this with MINISO, and MINISO said that “the act of ‘intimidating and threatening employees to delete posts’ is not a company-level behavior, nor is it indicated or acquiesced by the company. Acts made by ‘department heads’. Welcome to provide information of ‘department heads’ and we will conduct internal investigations. If there is indeed a ‘department head’s’ related behavior, we will take serious action. “In addition, the company’s future development situation is optimistic, No layoffs will take place at this time.

In response to the employee’s salary cut, MINISO responded to the media before saying that the collection of opinions showed that 97.7% of employees supported this initiative.

This is inconsistent with what employees said in an interview with Retail Boss Internal Reference. “I also want to deal with it by legal means, but call the Labor Bureau, and let us negotiate with personnel personnel. But the company has announced the implementation of the proposal, and began to compulsory suspension of salary.”

Mintron did not specify the statistical basis for this 97.7% data. In the reply provided to the media on February 26, MINISO only said that 97.7% of the data came from a data survey involving all employees.

According to the interface news report, Mingchuang Youpin said, “The salary reduction proposal is only an initiative and a collection of opinions. The company leaders have repeatedly emphasized that they must adhere to the principle of voluntariness and do not make mandatory requirements.”For the employees who raised objections, Mingchuang said that these employees mainly have different opinions on the proposal to pay 80% of the salary in January. Based on the feedback from employees, the company immediately optimized and adjusted the content of the salary adjustment initiative, and the salary in January was sufficient. Amount.

However, several employees interviewed by the “Retail Boss Internal Reference” stated that they were not willing, “We do not agree with the pay reduction, and most of us are unwilling to speak and dare not speak out. I did not expect where to go for the time being I still want to get paid. “An employee of Nanjing Mingchuang Youpin said,” The store’s turnover is transparent. Although the cost of water and electricity is high, but it does not make a lot of money. “Another store employee said,” Not us Not willing to go to work, but ca n’t go to work according to epidemic prevention regulations. “

Apart from the temporary notice, the reason why employees ca n’t accept the initiative lies in a unilateral approach. Ai Wei docked with overseas markets in the Commodity Center section. “Our overseas market is basically unaffected. Why are there no bonuses at the end of good performance and poor performance and employees fill the pits.

A Mingchuang employee said, “I do n’t know where to look for a job during the epidemic, and I want to leave after the epidemic.”

As of 2019, MINISO has more than 3,600 stores in 86 countries around the world. Among them, there are more than 2,000 domestic stores, and the annual revenue in 2018 has reached 18 billion. In January of this year, Mingchuang Youpin Stores insisted on opening business. Starting on February 1st, after receiving notice from relevant departments, the stores were closed one after another. MINISO claims that the main reason for the “salary adjustment” is also operating damage.

What is the “disaster” situation of Mingchuang?

How about the damage level of Mingchuang?

In November 2013, MINISO opened its first store in Guangzhou, but in more than 6 years, it has become a retail company with more than 3,600 stores and more than 30,000 employees, expanding at an alarming rate.

The rapid development of Mingchuang Youpin is inseparable from the assistance of franchisees and suppliers.

The essence of Mingchuang’s expansion is based on standardized large-scale replication. The main sales channel of Mingchuang Youpin is offline, and the carrier for offline sales is the store. During the epidemic, 2/3 of MINISO ’s stores were closed, and the decline in MINISO ’s sales performance was also obvious. According to the proposal, January sales fell by 30%, two-thirds of its stores closed in February, and sales of its open stores fell by more than 95% year-on-year.

And more importantly, a unique operating model created by MINISO has high requirements on the company’s liquidity.

Mingchuang Youpin has two modes of opening a store. One is a cooperative store. The two sides set up a cooperative company based on a 1: 1 investment ratio to jointly develop a market (this cooperation method is generally used in foreign countries). Model (usually adopted in China), the cooperation is based on “brand usage fee + goods deposit system + next day account”.