From “creating happiness with heart” to “discovering infinite possibilities”.
Editor’s note: This article is from the WeChat public account “Finance and Finance” (ID: caijwj) , The author has no rust bowl.
On the second day of resumption of work, the myth of many game stocks is on the verge of collapse.
In early trading, on March 2nd, stocks including Youzu, Jinke Culture, and Kunlun Wanwei all faced sharp dives, with a drop of more than 5%. Prior to that, as a special period, the A-share market was rare. Many of the game players, these game stocks in the early days of the epidemic, ushered in a period of daily limit boom.
The same situation is also reflected in the game industry. Under the epidemic, all industries have withered. The surviving game industry, due to its attributes of integrating social and entertainment functions, and the requirements of prevention and control of the entire home, followed. Sought after by various capitals.
Behind the praise of “the first air vent in 2020”, the game industry has been going all the way, and spent a period of time holding stars.
However, looking back, lessons from the film and television industry have profoundly alerted people to the dangers of the industry bubble.
There is nothing new under the sun. With the advancement of the resumption of work, people’s lives will slowly return to normal. After piercing this layer of mythical and legendary bubbles, the game market with this unexpected bonus at the beginning of the year, also Eventually it will slowly show its original appearance.
Industry heads, ice and fire intertwined
Even if you look at the entire capital market, there are not many industries with extreme pyramid structures like the game industry.
On the one hand, statistics from the Beijing Commercial Daily show that in 2019, nearly 60% of listed companies in the game industry achieved profit. On the other hand, throughout 2019, 18710 game companies were in dire straits and were forced to write off or suspend.
This number alone is close to the increase in domestic game companies since 2015.
With the collapse of the film and television industry bubble in the past few years, the investors with the highest interests turned quickly in the past two years and set their sights on the game market. When the high-pressure policies such as the version number came, they quickly cashed in go with.
Behind the ups and downs of the capital boom, what remains is often messy.
At the same time, despite the many profitable listed companies, the continuous influx of new companies has further accelerated the pattern of differentiation within the industry.
Take the fourth quarter of 2019 and the annual financial report announced by NetEase on February 27 as an example, the company’s net game online revenue in the past year was 46.42 billion yuan, a year-on-year increase of 16%. Although Tencent has not released relevant data, it is not difficult to guess that Tencent and NetEase are still the biggest winners in the game market.