The article is from the public number:
March 3The official Weibo account of the National Bank of China NS issued a message announcing that the National Bank of China NS purchased before March 31 can be extended for 6 months for free.
At this time, more than a month has passed since the last Weibo of the National Bank of China official. It was an ordinary new year’s Weibo, which was published during the Spring Festival. When it was first issued, hundreds of “?” Appeared in the comment area in a short time.
In the following days, the number of comments on this Weibo has been increasing. By mid-February, it will be close to 10 weeks from the National Bank NS conference. At the press conference, there was a saying that “Super Mario Odyssey” and “Mario Kart 8 Deluxe Edition” were added in a few weeks. Generally speaking, the “several weeks” that people understand are within ten weeks. At this time, China National Bank NS still only officially released one game, so it was deemed by netizens to be in breach of promises, and some players complained to the 315 and industry and commerce departments.
By February 24th, the number of comments on New Year’s Weibo exceeded 10,000, which was full of doubts, but the official Weibo of NS National Bank still didn’t say anything, so it was about “National Bank NS has run away” Arguments have spread wildly, with more and more speculations.
Until yesterday, NS officially released the “Extended warranty for half a year” Weibo, which broke the silence for more than a month.
Why is this happening?
一 、
After Tencent announced the cooperation with Nintendo to introduce NS, there have been many conjectures, but it is still difficult to think of this situation. In many people’s eyes, it is difficult to understand that official blogs do not speak for a long time-most of the domestic game official blogs, even if the game has not yet been played, will still do some operations to maintain a sense of existence. Can you solve the problem of the number of games without saying that the official has no voice, it always makes people think it is “abandoned” .
But this silence is also caused by the consistent operating style of official accounts across Nintendo. The official account of Nintendo abroad is basically the release of trailers, public release dates, announcement of certain measures, etc. Even star products such as fitness rings are only announced one month before their release. There is no specific eyebrow, it is rarely published through the official account, and less explanation or hint related to progress.
Why I didn’t speak for a month, it is naturally because there is no (new game) suitable for publishing. Therefore, this account is the only official account that NS introduced to work in China. In theory, the information needs to be reviewed by the Nintendo headquarters, which inevitably brings some Japanese corporate style. If in the ideal case, there are enough new games, this publishing style will not cause much problems.
But the problem is that the number of National Bank games is seriously insufficient. Netizens want to be comforted, and the official account still maintains the style of overseas. This is obviously not in line with the domestic Weibo public opinion habits. A large number of players hope to get some “sayings” and hope that the official will show some “attitudes”, and these “sayings” and “attitudes” are just contrary to Paradise’s vocal habits.
Given the special situation of the National Bank of China, this “discrimination” is not a long-term solution. In the future, the operation of Nintendo’s official account should require some targeted adjustments to the mainland, but this requires a process.
