Douyin live voice, more social.
Relying on live voice, many companies told a story that made the capital market pay. Douyin also wanted to try this story.
Recently, according to the “Today’s Net Red” news, Douyin is in the internal test of the voice live dating section. The guild anchor will upgrade the Douyin to the latest version to open the section. However, only the Android side is currently supported, and IOS systems are not supported. A guild opened a poster of Douyin voice live broadcast. The official opening date was March 2nd, and it was marked with keywords such as “day end”, “high commission”, “limited internal test quota” and so on.
Search for the “Live Voice” keyword in Douyin and found that a user named “Enthusiastic Citizen” uploaded a related video presentation of the Douyin Voice Live interface.
The live audio entrance is located in the same area as the “Start Live Video” function. The internal test version shows that this functional area has three tabs: live video, game live, and voice live. Compared to live video and game streaming, the ribbon for voice live streaming is much simpler. This is also related to the characteristics of live voice, and does not require beauty, filters, mirroring and other functional settings.
After the anchor broadcasts the voice broadcast, you can answer Lianmai. If the user requests too much Lianmai, the anchor can click to create a chat room. There are 8 auditoriums in the chat room, supporting 8 audiences to chat online at the same time.
Source: Douyin screenshot
Different from other live broadcasts, Douyin ’s live broadcast emphasizes the “social” function. From the settings of chat rooms and other functions, it can be seen that it wants users to establish a deeper connection with users. That is the social chain-this is also what Vibrato has been missing. The flashing bytes are difficult to measure, and the pain point is here. Even though Douyin has spared no effort to divert multiple flashes, it has not yet become a social product on the head.
Douyin is a traffic pool. What kind of new monetization method can be derived from such huge traffic. Douyin is also thinking about it. Online live streaming, e-commerce with goods, Douyin are all traffic transactions, and now it is not surprising that its business of voice live broadcast.
“Live voice broadcasts, rewards and payouts, and the amount is very fast. Everyone is learning this. Make the revenue side. Business companies with high ARPU value like it.” Some analysts talked Here.
Rely on live voiceLitchi told a story that made the capital market pay. Now, Many audio companies have begun to learn the business of lychee for voice broadcasting, including Himalayan, Dragonfly FM, and Netease Cloud Music. I understand that one of the main sources of income in Himalayan is also voice broadcast, and the other is audio books. The focus of commercialization of Netease Cloud Music this year is also live voice and video.
However, It is difficult to control the live content without voice, which is also a problem faced by platforms such as Douyin. Both the litchi and the main voice dating experience have stepped on the red line of supervision.
In addition, whether the live voice broadcast will destroy the style of the vibrato platform is also a mystery. Douyin’s business is getting bigger and bigger, e-commerce bring goods, live voice … But does it really think about it?