Do everything to hear destiny, no matter which cloud rains!
Editor’s note: This article is from the micro-channel public number “experience the Workshop” (ID: ClecChina) , Author: Collegiate Workshop.
Author | Yang Longzhong, Coach of Coaching Workshop, BYD Co-founder
Finishing | Xie Xuanxuan
Typography | Ruohong
As a co-founder and former vice president of BYD, Yang Longzhong rarely gives interviews.
After the outbreak of the new crown pneumonia epidemic, a series of measures such as closure of the city have been implemented for more than a month. In addition to large enterprises with experience in dealing with the crisis, it is not easy for more young and inexperienced small and medium-sized private enterprises.
It was learned that the workshop had planned a series of “miracles in a major crisis”, and Yang Longzhong was interviewed infrequently.
We do n’t engage in fakes, we do n’t pretend. “Do not pretend, share, and accompany” is the value of the private board group led by Yang Longzhong.
The style of “not pretending” is also shown in the interview. He hardly talks about big empty theories. He is a very “problem-oriented” entrepreneur. He seeks truth from facts. People think of Deng’s wisdom that “white cats and black cats can catch mice is a good cat.”
“The more you share, the luckier you are,” was what Yang Longzhong said in a previous interview. He felt that the era gave them the opportunity of this generation. He would like to thank Xiaoping for this era. He was also grateful that he had learned the profession and entered the right profession. He also thanked the classmates and clients who had helped him.
Fortunately, Yang Longzhong has always been an entrepreneur who practiced the spirit of sharing. He later became an investment and coach of a private board of directors in the workshop. He wanted to share his industry experience and lessons accumulated for more than 20 years.
In this rare interview, as the beneficiary of “Sharing”, Yang Longzhong shared the BYD life and death crisis he experienced for the first time, so as to give more SMEs a little warmth and shine.
* Here is the first tone of Yang Longzhong *
Improving epidemic prevention is the top priority
The epidemic of new crown pneumonia has lasted for nearly two months, causing great losses to private enterprises. If you let me talk about feelings, I must first explain: do a good job of epidemic preventionWork is the number one priority.
In the information age, true and false information is flying around. We don’t trust rumors and keep our sensitivity to normal information. Similarly, in the face of the epidemic situation, we must return to common sense, and find out what exactly are the sources of infection, the routes of transmission and the vulnerable groups? Then do a good job of “controlling the source of infection, cutting off the route of transmission, and protecting vulnerable groups”.
Now some companies have resumed work. Although the number of newly infected people is still declining, the company ’s epidemic prevention work must not be slackened until the epidemic situation is completely controlled.
In this regard, you can listen to the opinions of experts. For example, Academician Zhong Nanshan suggested that the company’s reworkers should perform double inspections. At the same time, the factory should pay attention to the sanitation and unobstructed areas such as faucets and sewers. When the reworkers are intensive, it is generally maintained above 1.5 meters. safer.
Professor Zhang Wenhong, director of the infection department of Huashan Hospital affiliated to Fudan University, also gave advice on resuming work, wearing a mask, washing hands frequently during work, elevators often disinfecting, and office ventilation.
Our company must implement these matters to protect employees. In this situation, entrepreneurs must give top priority to the health of human life and the health of employees.
This is the premise of everything. If this point is ignored, it is meaningless to talk about everything else.
To survive, companies need to grasp the material spirit with both hands
I said before that doing business always solves two problems, one is survival and the other is continuous growth.
For small and medium-sized enterprises, the problem now is the question of survival.
It is important to survive. There will be opportunities in the future if you leave Qingshan; you haven’t survived, don’t talk about anything else, what good is your action? It’s useless.
During the epidemic, many companies were hit hard. Offline services and manufacturing, especially the hardest hit areas. This is a typical black swan incident. No one can predict it, nor can it escape it.
A company with a good foundation and a company with a solid management foundation usually has better resilience when faced with such sudden difficulties and suffers relatively little impact.
But overall, most SMEs still face two major problems:
The first problem is the material level, the cash flow problem.
Cash flow is like blood. It is important that a company cannot survive without blood.
In cash flowAt this level, I would like to give you a few suggestions:
Number 1, internal mining
The cost of the province, the cut of the chop, the business should be thin.
It is the easiest strategy to stop the money left in your pocket now; it is always difficult to ask for money from others at this time, and it is the easiest to save.
Crisis is also a litmus test. At this time you can clearly know which products and which businesses are truly alive.
I think companies can take this opportunity to focus a bit, learn to do subtraction, and rise to the strategic level.
Second, with the help of external forces
The government has a lot of resources at its disposal, and of course there are many ways to do it. It is necessary to seek the support of the local government. If you don’t keep quiet, don’t fight for it, and money and resources are taken away by others, you will definitely not live as well as others.
If you have a good supplier, especially a strong company, you can do some communication. You don’t have to meet each other. You can do it by phone or WeChat.
Apple gave him one more month of inventory time, which is equivalent to one month of billing time and one month of money, which is very real.
Although the client is Party A and God, this time can also do work. If you have a very good big client and you have “two brushes” at the same time, you feel that people cannot do without you. At this time, do some communication and they will help you.
Manufacturing is an industrial chain, and every link is indispensable. Everyone needs help and help in difficult times.
In addition, you can even borrow from friends and ask for help from social organizations.
▲ Yang Longzhong and the entrepreneurs of the Private Board of the Collegiate Workshop
The second problem is spiritual.
Regulations in various regions currently require companies to be in a state of lack of staff and employees are also anxious. At this time, human resources are very important. While trying to recruit people, it is necessary to stabilize the army and give the team confidence. It is often said that “confidence is more precious than gold.”
People are the first element of an enterprise. It is up to people to deal with emergencies, come up with plans, and provide countermeasures.
The more urgent the situation, the more rules. The boss should be in charge and set up an inter-departmental emergency leadership team. In the face of the crisis, he should be vigorous, go all out, and methodically to make the epidemic prevention work meticulous, practical, and good.
Do everything you can to listen to the fate of the gods, no matter which cloud rains
I have an experience in the event of the black swan. It may be vulgar, but it is very practical, that is, “do everything, listen to destiny.”
Many things are irresistible, and the Black Swan incident is irresistible.
As an entrepreneur, first of all, you have to find ways and even exhaust all methods and resources to deal with it. It is very important not to “wait for death”.
If you can find 100 ways, use 100 ways, because you don’t know when it will rain, sunny and bright. It’s not uncommon for you to know which method and which resources are working before you have used all the methods. This is a common occurrence.
Enterprises can go to the government for some support in taxes, loans, recruitment, and so on, and they can also ask owners for rent reductions. If everyone is fighting, if you don’t fight, you will lose money. As the saying goes, children who are told to drink milk are a survival skill.
We are a government-led economy, and we must rely on the government in extraordinary times.
For example, there are some policies for the stock market, “there is a lot of water”. In fact, industry should pay more attention. If the real economy is not working, what will the stock market support? Emphasizing virtuality over light entities is a kind of “bottom upside-down”, and I think local governments will gradually realize this problem.
When encountering difficulties, a lot of entrepreneurs are really embarrassed, sitting helplessly and “waiting for death”, such an approach is not feasible.
If you have used all the resources and methods, and the company is still “dead”, there is no way, you can only die when you die; but the fact is often that you do your best and the company is not easy to die. If this happens, this is the so-called “there is no other way”.
Therefore, for entrepreneurs, they must have something in mind: they have worked hard and spared no effort. This is the most important thing. Do not consider the issue of immortality.
At this time, companies are still considering the issue of “good posture”, such as whether the organizational structure is reasonable, the institutional processes are complete, and so on. After investing, I found this problem in many companies.
In my opinion, for small and medium-sized enterprises that “wait for the rice to go down the pot,” don’t be too particular about the form. The wolves are here. You have to run! At this time, you should consider stepping on your left or right foot first.
Management is not static. It depends on the actual situation of the enterprise.