With the spread of the epidemic around the world, whether the Tokyo Olympics can be held on schedule has become one of the topics that everyone cares about most now.
Yesterday, the IOC Executive Committee issued a statement saying that it fully supports the successful hosting of the Tokyo Olympics. This is also the first official voice of the IOC. But even so, looking at the calendar and preparing a PlanB for the Tokyo Olympics in advance, it seems quite important …
IOC strongly supports it, but time discussions continue
In the past two weeks, the news surrounding whether the Tokyo Olympics can be held as planned is like Japan’s rich turn-based game.
First, IOC veteran Pound said in an interview that “ Do not rule out the possibility of cancellation or extension ” caused some waves; and IOC and the Japanese government followed suit. A statement stressing “ the Olympics will be held as scheduled “.
A few days later, Japan ’s Minister of the Olympics, Mr. Hashimoto, stated in parliament on Tuesday that “ According to the agreement between Tokyo and the International Olympic Committee, it is OK to host the Tokyo Olympics this year “, That is to say that the Tokyo Olympic Games can be postponed to the end of the year at the latest, which seems to have left a bit of liveliness for the postponement of the Olympic Games.
It is worth mentioning that neither Pound nor Hashimoto’s Son can fully represent IOC or the official voice of Japan. Just a few hours after Hashimoto’s statement that the Olympics may be postponed, the International Olympic Committee held a meeting of the Executive Committee in Lausanne, Switzerland, and the chairman of the Olympic Committee Bach again emphasized-“ This is to The Executive Committee meeting of the Tokyo Olympics was successfully held, “and issued a statement saying that the International Olympic Committee is still unwavering in its determination to host the Olympic Games as scheduled. “
The International Olympic Committee held an executive committee in Lausanne, Switzerland yesterday, expressing its full support for the Tokyo Olympic Games as scheduled from July 24 to August 9, 2020 Held to encourage athletes to continue to prepare for the 2020 Tokyo Olympic Games, and firmly believe that this Olympic Games will be a complete success
However, the so-called “mountain rain is coming”, although the official has always emphasized that the Tokyo Olympics will be held as scheduled without PlanB, after all, the epidemic in Japan is still developing. Discussions held in different places have also continued.
After all, Japan successfully hosted the Tokyo Olympics with a budget of US $ 12.2 billion. How to minimize the impact is also a question to consider when choosing PlanB.
The biggest impact is the income from tickets and tourism, which is undoubtedly not what Japan would like to see. It is undoubtedly the next best thing for Japan if it is held in other places. Therefore, once expected The exact time cannot be given, and “scheduled” has become a relatively reasonable choice.
But once it is rescheduled, how can it be changed? Today, with the industrialization of sports deepening into all aspects of society, the entire world has become a whole that leads to the whole body. This topic is undoubtedly worthy of further discussion.
If you change the time, how many months is most suitable?
Once the extension is chosen, the sound of the TV station becomes very important, especially NBC.
NBC (National Broadcasting Company) The National Broadcasting Corporation paid $ 4.38 billion in 2011 to buy out exclusive Olympic Games broadcasts for the next 9 years Right (The contract was renewed at a price of US $ 7.7 billion in 2014 to 2032). As a comparison, the total cost of broadcasting in other parts of the world adds up to less than half of the NBC offer.
The first Olympic Games that NBC participated in was the 1964 Tokyo Olympics, so this competition also has special significance for NBC
There is a precedent for adjusting the time of the NBC. During the (Current Seoul) in Seoul Olympics in South Korea, many game time was changed to NBC In the morning-that is, at prime time in the evening of US time. At the 2008 Beijing Olympics, the finals of swimming and some gymnastics events were also adjusted to the morning.
You know, the NBC ’s cumulative advertising revenue reached 1.2 billion U.S. dollars in the last Olympic Games. At this Olympic Games, they started advertising sales as early as 2019. At the end of the year, they announced that their advertising revenue for the Tokyo Olympics had reached US $ 1 billion. Advertisers cover a wide range of industries including automotive, tourism, beverages, technology, and financial services. Advertising revenue is expected to reach US $ 2 billion.
Facing this kind of revenue situation, I’m afraid that NBC is outside of the Tokyo Olympic Organizing Committee and the organization that most hopes the game can take place.
So, if you really adjust the time from the perspective of NBC, there are still four months, 9-12, left for the Tokyo Olympics in 2020. Let ’s take a look at these four months as planned. What important events should have been.
NBC’s key sports events
Note: The above content is from the perspective of NBC, so it does not count the football games that are available from September to December, as well as basketball and volleyball in other countries around the world. Key events
From the above time distribution, the number of sports competitions will drop slightly towards the end of the year. Therefore, if the Tokyo Olympics can be held in mid-to-late December, it seems less likely to collide with other events.
At the same time, the United States did not have too much competition at this time. As long as the Olympics ’key schedule is staggered from NBC ’s NFL and NHL gold files, it is believed that it will minimize the impact on ratings.
Also, weather factorsIt also needs to be considered. The average high temperature in Tokyo in December is 13.4 degrees and the average low temperature is 5.8 degrees. Although it is not harsh enough to play, considering the large number of outdoor sports events such as track and field, water sports, this is by no means a sports event in terms of climate. best choice.
December 2019 Temperature Trend in Tokyo
Of course, in any case, the best choice is not to postpone the game-this shows that we have controlled the epidemic. And if it is really postponed, in the end, whether it can be played in September-December, in addition to the attitude of NBC, the development of the epidemic is also a factor that must be considered. Once it continues to develop more severely, it is not completely impossible to continue the delay— — Of course, this is a situation we don’t want to see.
Can the Olympic boom be reproduced?
Why is Japan so cautious about the choice of dates, and hesitant to issue repeated statements saying that “it can be done on time”? It is because, for Japan, the Olympics are really too important.
People who are familiar with Japan should know that The last Tokyo Olympic Games in 1964 can be said to be a turning point in Japan ’s destiny, which is especially called “the Olympic boom” . Even today, Japan still enjoys the legacy of the 1964 Olympics.
At that time, the construction of the Tokaido Shinkansen renewed urban roads, and Japanese brands such as Panasonic, Seiko, and Fuji also gained international fame. Looking at Japanese newspapers of the year, some referred to 1964 as the “first year of internationalization” in Japan, while others referred to the closing day of the Olympic Games as “a day of regaining confidence.”
I will come to the Olympic Games hosted in China again in 2020. Japanese brands that have tasted the sweetness are naturally unwilling to miss this home game .
Apart from the Olympic TOP sponsors and NBC and other broadcasters, the Tokyo Olympic Games has signed a total of 15 Japanese sponsors, including Canon, Fuji, Mitsui Real Estate, etc .; 32 “official” “Partners” include Japan Post, JTB, Japan’s largest travel agency, etc .; “Official Supporters” include 16 companies.
The latest version of the Olympic TOP camp
The International Olympic Committee allows the Tokyo Olympic Organizing Committee to break the practice of “one industry, one enterprise” and sign multiple partners in each category of sponsorship. In this case, direct industry competitors “joined together” to sponsor the Tokyo Olympics.
For example, Japan Airlines (JAL) and ANA (ANA) , Mitsui Real Estate and Yamato House, HIS and JTB Travel Agency, Mizuho Bank and Mitsui Sumitomo Bank, Westcom (SECOM) And Alsok integrated security protection company, Kikkoman Soy Sauce and Ajinomoto … and even grabbed and Toto (two bathroomsManufacturers) , both of them appear on this sponsored list, showing that Japanese companies are keen on the Olympics.
But if the Olympics are affected by the epidemic, not only will NBC and TOP sponsors be damaged, they will also suffer heavy losses.
From the partners of the Tokyo Olympics, Japan is indeed a national power to run the competition
What’s more, the Olympic Games are of great value to the whole society. According to the estimates of the Tokyo Metropolitan Government, From the successful bid of September 2013 to September 2030 after the Olympic Games were held 10 years ago, the total of Japan ’s total Economic benefits will reach 32 trillion yen (about RMB 2 trillion) .
In terms of employment, Tokyo is expected to increase by about 1.3 million people.With an increase of about 640,000 people outside, the Japanese government firmly believes that hosting the Olympic Games will receive more than 10 times the return.
Facing such expectations, Japan must not want to see variables and discounts.
So, we see the firm attitude of Japan and the full support of the International Olympic Committee-of course, I believe that every company and practitioner in the industry will never want to see the Olympics, Europe Cups and other competitions may be rescheduled or even canceled … but being prepared for the two hands in advance may be the proper attitude when facing the future seriously