Can online movies set more box office records?

Editor’s note: This article comes from WeChat public account “ Entertainment unicorn ” (ID: yuledujiaoshou), author red beans.

At the time of resumption of work, the aftermath of the epidemic has brought unrest to various industries.

Especially in the film and television industry, which is facing a recovery in general, the traditional theater situation is still not very optimistic. Although the number of confirmed cases is declining and it is expected to achieve “zero”, the offline film and television industry is in a state of halt. Data shows that since January 24 (New Year’s Eve), nearly 70 million screens of 10,000 theaters have been screened. More than 40 days. Obviously, the impact of the epidemic on traditional theaters has not been alleviated.

From January 24th to February 8th, 43 online movies were launched on the three platforms of UiTeng, supporting the 2020 Spring Festival file. When home entertainment at home became the audience of the moment Normally, online movies are the real spring.

During the epidemic, the former “Snake 2” received 30 million box office on Youku, becoming the first blockbuster online movie of the year, and then “Aunt” and “Fat Dragon Crossing the River” were transferred from the theater line to the Internet platform. Among them, the “Fat Dragon Crossing the River” broadcast on Tencent and iQiyi in the form of a single movie paid 120 million cumulative effective broadcasts on the entire network and reached the top of the online film Spring Festival.

The news of the resumption of movie theaters has been delayed. After undergoing a “U-turn” in 2019, the online movie is facing new changes and adjustments. And can the epidemic’s attention bring new movie records to the box office? Can the platform side make great money by developing online movies?

Billing box office breaks the ceiling

For online movies, a breakthrough of over ten million at the box office can be regarded as an outstanding performance. Although the online movie was born in 2014, the “2019 China Online Video Excellence Report” shows that the highest split box office of hundreds of online movies in 2014 was only 634,000 yuan, which is still no more than one million. Until 2015, the online movie list The film’s highest sub-office box office has reached nearly 10 million yuan.

Today, it’s the norm to break through the box office at tens of millions.

In 2019, the highest-grossing box office movie was “The Witch Gorge Coffin Hill of Ghost Blowing Lanterns”, with a sub-box office volume of 34.7 million, which did not surpass the 50.78 million sub-box box office of the 2018 Great Snake, and 45.83 million for Soul Ferry Huangquan. The split-office box office and the “City of Heavenly Thousands of Demon Monsters” achieved brilliant results of 40.36 million split-office box office.

However, as of November 2019, iQiyi had a total of 24 films with over 10 million box office sales, a 33% increase compared to the same period in 2018. Youku’s 10 million box office debit videos also exceeded 10.

It is not difficult to see that, From 2019, the number of films with head online movies exceeding the ten-million-share box office will show an upward trend compared with 2018, and this increase will be even more pronounced in 2020.

Data shows that A total of 37 films in 2019 broke through the box office , and there are “Ghost Blow Lantern of the Wuxia Coffin Mountain”, “Water Monster” and “Chen Xiang at 6:30”. The seven films of “The Life of Chen Qingling”, “Mr. Supreme”, “Snake 2”, and “Three Threat Transnational Rescue” have more than 20 million box offices. By 2020, in just two months in January and February, a total of more than 12 works had a box office of 10 million, breaking the overall box office record in the first half of 2019.

Although 2019 did not break the ceiling of the box office of the highest division, for online movies, it may not be difficult to break the ceiling of the box office of the division in the future. However, it is unpredictable how fast the new ceilings can be built.

According to the 2019 industry summary released by iQiyi and Youku, In 2019, the number of online movies on the three platforms of Youai Teng accounted for 93%, and the feature film playback accounted for 99%. With the continuous growth of online video paying users, the number of iQiyi and Tencent video members has successively exceeded 100 million. In the end of 2019, the total number of feature films played in the year reached 4.82 billion, a year-on-year increase of 24%, reaching the network since 2014. The highest value since the birth of the movie. During the Spring Festival 2020The effective playback volume of the entire network of long videos has shown a growing trend. The average daily effective playback of movies has increased by 32% compared to 2019.

With the accumulation of users and traffic, the growth rate of online movie playback is very satisfactory. In 2020, the membership and paid models are gradually accepted by users and continue to increase in number. In 2020, online movies will be played at high prices. Under the measure, breaking the ceiling of the box office of the highest account is just around the corner.

Online movies are on the road to quality

The vigorous growth of online movies under the epidemic has helped the next number of blowouts. And can this provide investors and platform parties with a good opportunity to help them borrow the Dongfeng that makes fast money from online movies?

The answer is not as optimistic as expected.

Since 2016, the number of online movies has been decreasing year by year. In 2017 and 2018, year-on-year decreases of 23.2% and 19.3% respectively. Even though the average film playback volume of the online movie department in 2019 increased by 136% year-on-year, in fact, there were only 789 films online throughout the year, which was a year-on-year decrease compared to 2018’s 1537. 49%.

The year-on-year decline in quantity output is because from 2017, Internet movies have entered a healthy and healthy development after the promulgation of policies.