Help businesses operate private domain traffic with cost-effective products.
It is learned that the B2B2C platform Meiten Youfang has recently completed 8 million seed rounds of financing. The investor is the chairman of Kang Meiteng Technology Co., Ltd. Huang Yan, accounting for Meiten Youfang 30% stake in the platform. Meteng Youfang told us that this round of financing is mainly used to improve the supply chain and the recruitment of partners in various city operation centers and market expansion.
Meteng Youfang was established in June 2019. They help brick-and-mortar businesses to operate regional communities and private domain traffic through self-developed mall platforms and merchant management systems. The core of is to help merchants operate private domain traffic through explosive products. Specifically, Mei Teng You Fang provides resident members with point exchange, big turntables, and golden egg marketing strategies, while outputting complete product supply chain solutions.
At present, the business environment is becoming more and more complicated, and physical businesses are facing a series of sharp problems such as product homogeneity, customer diversion, and low customer repurchase rate. Yao Lei, founder and CEO of Meiten Youfang, said that Meiten Youfang brought customers to customers through the “induction” flow tool and brought continuous cash flow to merchants through the “lock” customer system.
Shi Erbin, co-founder and COO of Meiteng Youfang, said that the platform’s products are divided into its own and third-party products. At present, there are about 2,000 skus, including water purifiers, rice cookers, watches, etc. The strong standard products are mainly commodity products, and the products are integrated from the two major platform commodity supply chains of Kang Meiteng and Jing Xiaokang.
Water purifiers, air purifiers, and car purifiers developed by the brother company Kang Mei Teng belong to the three core drainage products. Shi Erbin told me that with the continuous advancement of the business, more Kang Mei Teng products will be added to the product library.
The profit point of Meiteng Youfang lies in the commission of merchants. For the merchants who settle in the platform, 5% of the transaction flow is drawn. In terms of business, Meiten Youfang has completed the construction of the Shenzhen Supply Chain Center and Beijing Operation Center, and has opened up the market in North China and Northeast China. Mei Teng You Fang is currently operating as a public account, and the app is expected to be completed later this month.
On the team side, Yao Lei, founder and CEO of Meitu Youfang is the co-founder of Jiubing Investment and the founder of Shitai International;Shi Erbin, Partner and COO, was the Channel Operations Manager of Baidu, Hungry? SIG Beijing Theater Area Manager, Co-founder and COO of Tianxianpai; Founding Partner and CMO Xue Fei Danoa CEO.