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This is the case in Japan. At the beginning, the rumor was that “most of the toilet paper / toilet paper raw materials come from China. Because the epidemic will restrict imports, they will soon be out of stock.” So everyone quickly bought the toilet paper in large bags. The toilet paper itself is a very large thing. When people have a lot of toilet paper in their shopping carts, or when the toilet paper area in the supermarket is empty, others will easily notice it. The people who noticed took photos to social networks, and these photos gave birth to a new enthusiasm for toilet paper … Although the Japanese government hastily promoted that Japanese toilet paper is not dependent on imports and will not be scarce. But many Japanese people probably already stock up on mountain toilet paper.

Tokyo drug store where toilet paper was sold short | kyodonews.net

Deprivation: Maybe it really is? Maybe hoarding will rise?

Compared to masks, toilet paper has more inventory, is easier to manufacture, and can increase production at any time.

But even if there is no toilet paper crisis in the world, and there are more people storing toilet paper, it can also cause a toilet paper crisis.

After all, one person can buy so much | Twitter screenshot

Anything being plundered can cause a shortage. Any shortage may cause short-term price increases. The volume of toilet paper is not small, and for people with little space in the home, the reserve may not be too much. So those who did n’t stock up and really lacked toilet paper scolded themselves and bought it at a high price. People who stocked up toilet paper felt that they did n’t stock a little more and missed a billion … No matter who stocked up, they will make a secret determination Be sure to stock up next time you have stock.

Psychologically, we are particularly sensitive to want. In deprivation, we both suffer for the deprivation itself, and for the failure to anticipate and be prepared for it. This double pain is often unforgettable, making people uncontrollably hoarding in the days to come.

Many old people like all kinds of hoarding goods for this reason too-who has lived a long time, who hasn’t experienced a few accidents, disasters, and scarcity?

Stocking may be difficult to overcome.

“If you think ordinary people hoard toilet paper, it’s frustrating. Think about a handful of rich people who have hoarded most of the world’s wealth. … “| Twitter Screenshots

Psychological consolation: the only way to relieve your worries is to stock your goods

Toilet paper also plays an important role, a kind of “psychotherapy”. Having toilet paper makes us feel comforted and practical, helping us to find a sense of security and control.

A study in the 2017 Journal of Consumer Research showed that when people feel that their lives are out of control, they want to buy a variety of practical products— —Food, paper products, detergents … These products are “solving problems”, “completing tasks”, “meeting basic needs”. And when people buy these things, they will feel a sense of control over their lives.

In the new crown epidemic, what people lack most is a sense of security and control. The virus is invisible and imminent. There is no vaccine and no specific medicine. People are in a dangerous situation, with anxiety, fear, and stress. It is not clear how much risk they face and how long they need to face. In this case, toilet paper becomes physical and psychological. Double rigid need.

University of Queensland public health researcher Nikki Edwards (Niki Edwards) believes toilet paper is used to “clean and organize” It itself gives people a sense of controllability and security-in the toilet, the feelings of “no paper available” and “with paper in hand” are quite different.

Brian Ku, a disaster risk researcher at the University of Melbourne (Brian Cook) also believes that toilet paper symbolizes comfort and safety. In addition, most people want to “do something” when they are anxious. And toilet paper is a “spend a little money, rest assured” move-spend less money, long shelf life. Most people can afford it. And anyway, the toilet paper will be used sooner or later, which will not be wasted. In the event of a wrong hoard, nothing could go wrong; in case of a right hoard, that would be great!

Whether or not to store toilet paper? Br

Actually, the problem may not lie in “stock hoarding”, but “the timing of stock hoarding”.

Stocking itself is not wrong. Even US officials have suggested that in order to prevent a pandemic, people should stock up the following supplies at home: enough water and food for two weeks; personal prescription drugs; common over-the-counter drugs such as pain relief Medicine, stomach medicine, cough and cold medicine, rehydration salt, vitamins.

However, although everyone knows that they need to plan ahead, they are also accustomed to procrastination. They always feel that “it’s too late to be ready when the time comes.” Few people have enough food for the whole family for two weeks. At this moment, people who do n’t usually have enough stocks, in order to deal with the home segregation that they do n’t know how long, do they have to rush to buy?

When anxious, people tend to overreact. It should have been stored for two weeks. At this time, it may be used for half a year. When a group is overreacted, nearby inventory is quickly sold out.

Either it came unexpectedly but it was unprepared, or everyone was buying empty shelves in a few days, putting great pressure on the supply chain. Neither of these conditions is ideal. The best way is not to “resolutely not stock up”, but to “stock up normally.” In a disease-free and disaster-free day, stock up enough necessities for the whole family for about two weeks and check regularly for updates. In this way, whether it is a disease epidemic or a natural disaster, in most cases, you can support order recovery and rescue.