With the advancement of the times and the advancement of science and technology, these changes have made today’s enterprises have a strong ability to recover after experiencing the “black swan”.
Editor’s note: This article comes from WeChat public account “Internet Rivers and Lakes” (ID: VIPIT1) , Author Liu Zhigang. p>
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Al Ris, the authority on marketing theory, has proposed a theory that has caused a great sensation in the field of marketing (including advertising and public relations): “the fall of advertising and the rise of public relations” PR). In China, it is also translated as “public relations first, advertising second”. span> p>
Since then, more and more companies have begun to attach importance to public relations in marketing strategies. Public relations have also been placed in a prominent position in the marketing system, advocating for weakening sales traces and focusing on the long-term value building of brands. p>
However, looking at the recent hot words in the marketing industry, live streaming, private domain traffic, and growing hacks, these gameplays are obviously more focused on naked ads. Especially after experiencing the devastation of the epidemic, “advertising first, public relations second” may be the long-term marketing attitude maintained by the company, and this attitude change naturally also requires corresponding infrastructure. Intelligent marketing is ushered in as a new marketing machine. Development Opportunities. p>