This article comes from WeChat public account: entertainment hard candy (ID: yuleyingtang) , the original title of “people can not get out the door, change the fortune-telling on the internet”, author: Liu soil
In the second act of “The Teahouse”, the world is in chaos. Everyone is ashamed and shameless. Tang Tiezui, a fortune teller, is moisturized than before, and he shouts “I thank this year”.
“The more chaotic the years, the better my business will be. In this year, whoever lives and who dies will have luck. How can they not fortune tell and face each other?”
Mr. Lao She is well-informed. Tang Tiezui’s theory still applies today. The start to 2020 is not good, and the outbreak has changed everyone’s life trajectory. Regardless of whether it is faced with a virus with an unknown whole picture or a difficult economy, when science cannot explain it thoroughly, some people will inevitably ask for metaphysics.
But if I want to burn incense and worship the Buddha, the temple is closed; please ask fortune telling, sir is still isolated in my hometown and not returning to work; but it does n’t matter, recently the internet fortune telling has been madly advertising on various platforms. Yet. After Yun Bundi, another cloud fortune teller will release the stress and relieve the anxiety. This is a complete two-piece healing process.
Bazi, Liuyi, Astrology, Tarot … Various “masters” have set up stalls online, posting small advertisements of “Fate here in detail” on Weibo. The fortune-telling app also plays with the AI fortune-telling concept, and launches test-type screen brushing activities such as “aesthetic type”, “life setting” and “love relationship”. Even medical beauty software needs new oxygenCome to the platform of Hong Kong’s Yixue Master Mai Lingling to arrange a report on the year of the blessing for the user.
Ha ha ha ha peach blossoms, what do they look like?
Compared with science, metaphysics is a potent medicine for anxiety. Young people today are already “superstitious”. The test is not good, and the Koi is forwarded to keep it safe; the energy is ups and downs, and the crystal is bought in exchange for peach blossoms; the stock market plunges against the fortune, and the master is asked to make predictions. To catch up with this “gengzi change situation”, recently, there are more and more people around Hard Candy Jun who are looking for palms, open their doors, and worship Buddha online.
Does internet fortune telling work? Hard Candy Jun also followed suit. In addition, he was preparing to make a fortune, and fortune tellers also counted.
What is the math?
To put it into perspective, Internet fortune telling has a history of at least 20 years in the country, and it is not lost or even “long” in online literature, online video, and other forms of entertainment.
Around 2000, fortune-telling websites have emerged. Netizens only need to enter the date of birth, name, etc., and they can generate a fortune report online. These test codes are mostly written by programmers who know a little about numerology and constellations. The analysis is simple and highly repetitive, but it can still draw a lot of traffic to the website.
2004″ Computer Lovers “
In the past 20 years, Internet fortune telling has also evolved along with channels, moving from PC to mobile. The position has changed, what about the service?
Hard Candy Jun has tried nearly ten fortune-telling apps such as Gao Renhui, constellation test, and accurate. First of all, the business of fortune-telling apps is more vertical and subdivided. There are often Chinese and Western mashups such as Ziweidoushu, Qimenjiajia, and Constellation. In addition to traditional projects such as housewarming, career, and marriage, it can even be considered the fate of the stars, the fate of the film and television, and the third.
Free calculations are still reserved. And in order to improve the accuracy of the results, in addition to collecting detailed personal information, each company also launched supporting functions such as questionnaires and voice communication. These are mainly used for emotional, workplace, interpersonal, etc. It can also be regarded as a kind of psychological evaluation.
But the real turning point of the industry is that fortune tellers embrace the Internet, and pro-calculation services are in full swing.
Hard Candy Jun spent a lot of money to experience the three services, and the process is basically the same. Choosing a project, picking a “technician”, starting a job with money, and the whole process is no different from hairdressing and nail care. And once you register the software, the platform customer service will use discount prices and coupons to “tempt” you to place orders.
Poke into the fortune-telling app, enter the “instant consultation”, “find a teacher”, and “real-life calculation” interfaces on the site. Based on your own needs and information, you can further select related items such as forecasting, name selection, and Feng Shui fortune. Your master.
Like the manicurist, the platform will sort fortune tellers according to business scope, number of orders received, user evaluation, etc., different levels of fees are different. The length of each consultation service is about 60 minutes. Except that some well-known masters can reach 10,000 yuan, most of them fluctuate around 200-800 yuan.
The budget is limited. The hard candies are selected for a guaranteed consumption of around 100 yuan. The master simply asks next birthday, or suggests providing face and palm. Then, they will calculate the project according to you, first break the past, and then comprehensively analyze the future fate.
The fortune of the hard candy king, the three masters have little difference in feedback. They all said that Hard Candy Jun has made much less money in the past two years and is under greater pressure. At this stage, no one is here to help, and financial fortune is difficult. May wish to calm down the mind first, accumulate experience and connections, wait for the fortune to rise around the age of 30, wealth naturally comes.
Of course, you can also talk about specific issues.
Ask the cause, the master replied: “The wood fire industry is suitable, like culture, art, publicity, you have to take the opportunity”; ask the investment, the master replied: “forward investment is OK, short-term investment is not good, you have to be more realistic ; Ask the nobles, the master answers: “As long as they can help you, all are nobles.”
Are you sure? quasi. Your product, this is a collective portrayal of contemporary social animals. At first glance, it makes sense, but careful consideration lacks details. Even if the master said, “Pay attention to travel in September” and “should avoid bankruptcy next year”, it is difficult for you to confirm or falsify.
Fortune can’t ask anything, so count marriage? Well, this is another package, please re-order. Hard Candy Jun observed the comments from various buyers, saying “too little to say”, “very patient, but it is recommended to rely on God’s Will,” “no substantial content” and other feedback.
Like all industries, fortune-telling apps also have a contempt chain. A savvy friend insisted that the four pillars and eight characters are out of date, and you have to try plum count. After three games, although Hard Candy Jun did not produce a spotted epiphany, he was relieved by the positive energy of the masters.
Is internet fortune telling a good business?
Early in 2019, the chairman of SOHO Pan Shiyi sued Xuanxue’s large-scale God Stick Bureau. Can finance.
Actually, after the world ’s first fortune-telling company Xintiandi went public in the UK in 2016, a wave of entrepreneurship was found in China. After four years, dozens of teams have successfully raised funds, but the industry has never been able to produce a disruptive breakthrough.
Advocates say that Internet fortune telling is a tens of billions of markets, tens of millions of financing, and a net profit of 10,000 yuan per minute. But is it really so?
Where does the 10 billion market come from? Hard Candy Jun searched for related reports, and initially judged that the original source of this data should be Gao Renhui APP. On the “Tai Chi Ke” introduction page inside the station, the official clearly wrote: According to data analysis and market research feedback, the real person estimates that the market size is about 1.4 billion (population) < / span> * 45% (mainstream consumer groups) * 16% (Paid Conversion rate) * 1000 (average customer price) * 80% (Real person estimates the proportion) , which is about 80 billion.
The cake is pretty good. Paid conversions, average customer bills, and real-life measurement percentage data can also be calculated from years of consumption records of users on the site. What about 45% of mainstream consumers? Hard Candy Jun did not find supporting materials, and the customer service said that it originated from “big data.” And this set of data is highRenhui is used to recruit business partners.
10 million financing is not fake. According to incomplete statistics, there are dozens of metaphysical entrepreneurial projects such as Xingzhi, Pocket Goddess, Zodiac, Gao Renhui, Zhunle, etc., which have received millions or even tens of millions of financing. But these cooperations are mainly concentrated around 2016, and some products have long since disappeared.
Compared with pure blood fortune-telling app, uncles like Tongshu and Shencunju from the media （博 (Main) is more popular with investors. These accounts have accumulated a large number of highly viscous users by creating explosive content such as constellation and numerology, and have more yuan and sustainable monetization paths. Among them, the rise of WeChat’s Shencun Bureau (now the new nine gates) has been involved in master-calculation, course payment, and e-commerce business.
However, although the fortune-telling app failed to fulfill the myth of wealth creation, it also survived by the cooperation of the masters. From the default ranking of the help test, the top teacher Jia answered 31,505 times. At a preferential price of 298 yuan / order, it generated 9.38 million yuan in revenue. The amount is closely linked to the master level and cooperation time. Even if the platform only accounts for 20%, it can be won by a teacher for 1.87 million.
The operation mode of fortune-telling app and self-media is more and more like MCN organization. They incubate, sign fortune tellers, and then guide the masters through a series of packaging and marketing to achieve a win-win realization.
Recently, Gao Renhui and Help Test have also followed suit to launch online earning models. Ordinary users only need to invite friends to register and join the partnership team, and they will get a corresponding commission for each purchase. Among them, the “Make Money for All” plan for helping out is divided into two AB levels, which can be divided into different levels when the corresponding conditions are met.
There is such a story in the recent hit “Home”.
The boss of local tyrant Huang is superstitious about Master Lu of God. After buying a fierce house to resolve the disaster of blood, he plans to change to a new house of wealth. Intermediary Fang Xijin kindly exposed this feng shui scam. Instead of being grateful, boss Huang scolded and indignantly said: “I hate you, I especially hate you, you ruined my faith.”
No doubt it offends the beliefs of others. No, we want to find some mysterious positive energy when we are mourning. Calm, calm, diligent, and noble, the suggestions given by the three masters, Hard Candy Jun feels very good.
This article comes from WeChat public account: entertainment hard candy (ID: yuleyingtang) , the original title of “people can not get out the door, change the fortune-telling on the internet”, author: Liu soil