Defend Xu Zhiyuan live.

Editor’s note: This article comes from the WeChat public account “The Hedgehog Commune” (ID: ciweigongshe) , the author Zi Siyi Edited by Shi Can. Authorized release.

On March 9th, after drinking two bottles of beer and a glass of whiskey, Xu Zhiyuan started a live broadcast of about 95 minutes in the “One-Way Space” Taobao Live Room. You can’t drink, and you can’t say the mantra “I fuck”. Some people asked, “Did the intellectuals bow their heads to the traffic?” Xu Zhiyuan laughed, “It is clear that we are looking up to broadcast live, why can’t we understand that the traffic is moving closer to the intellectuals?”

Head down and head up

There are many people standing in front of Xu Zhiyuan, such as John Stuart Mill, Brandt Russell, Edmond Wilson, Walter Lipman, Jean Paul Sartre, and so on.

But this time, Xu Zhiyuan stood with a mobile phone.

After drinking two bottles of beer and a glass of whiskey, on March 9th, Xu Zhiyuan, who was far from Tokyo, Japan, appeared in the “One-Way Space” Taobao Live Room. The current theme was “defending an independent bookstore.” He wore black-rimmed glasses, frothy hair, and blushed, and the black shirt had the top button loosened.

Xu Zhiyuan and singer Ye Bei live broadcast screenshot of Lian Mai

“This will give you the courage to start a live broadcast.” Xu Zhiyuan said. At first, the wine glass flashed into the camera from time to time. The partner reminded him that alcohol was not allowed in the live footage. All live broadcast platforms are in the regulations of ban on broadcasting and title processing. Smoking and drinking are a high-voltage line.

Also banned is Xu Zhiyuan’s mantra, “I fuck”. Xu Zhiyuan often showed this when drinking. For example, in the show “Thirteen Invitations”, Xu Zhiyuan and guests such as Jiang Wen, Yu Qian, Cai Lan and so on gossiping while drinking and chatting. When the show airs, this mantra will be retained a little.

Xu Zhiyuan is well known for his “Intellectual” title. He has been the chief writer of the Economic Observer and has written for newspapers such as Sanlian Life Weekly and New Weekly. In addition, he has also written books, published books such as “The Sad Young People”, “The Adventures of Thought”, and “A World of Wanderers”. Currently, his talk show “Thirteen Invitations” is widely known.

Today, Xu Zhiyuan’s title may be added with a “popular anchor”.

The main product of his live studio is a “blind box” worth 150 yuan, which contains at least one book plus books, bookmarks and other cultural and creative products. The live studio price is 99 yuan. In the 95-minute live broadcast, with help from Wei Ya, Gao Xiaosong and Ye Bei, according to media statistics, the total sales were more than 700,000 yuan.

More than 140,000 people watched Xu Zhiyuan’s live broadcast that day. In the “one-way space” Taobao Live Room, the previous 4 live broadcasts, the average of just 3,000 people.

Blind bag named “Foreigner on the Ground” in the broadcast room

This live broadcast is also “Xu Zhiyuan style”. The heads of the five independent bookstores participating in the connection have almost no live broadcast experience. Under the technical failure and chat awkward scenes, Xu Zhiyuan can always resolve the “accidents” that occur at any time with the meaning of “big”.

When connecting to the “1200bookshop” 24-hour bookstore in Guangzhou, the live broadcast connection was unsuccessful, and it only relied on WeChat video connection. “The essence of life is to be offline at a critical moment.” “I hope the bookstore will sleepwalk with the people watching the live broadcast and write books together.”

In the entertaining era where the word “intellectual” was ridiculed and ridiculed, people in the “ivory tower” approached another thing, which was labelled with stereotypes such as materiality and worldliness-it was live broadcast.

Who pulled Xu Zhiyuan out?

It is a one-way space bookstore that has been hit hard in the epidemic.

On February 24th, the “One Way Street Bookstore” public account published a “help letter” for “Going Out of the Island to Defend the Bookstore”. Xu Zhiyuan recorded a voice saying, “The one way space belongs to me and my colleagues , And part of a wider society … inviting you to be part of our community and defending our values. “

Someone asked, “Did the intellectuals bow their heads to the traffic?”

“Obviously we are looking up to broadcast live, why can’t we understand that the traffic is moving closer to intellectuals?” Xu Zhiyuan laughed.

“Whenever I seriously claim to be an intellectual, ridicule and mistrust occur.” Xu Zhiyuan wrote in the first book, “Sad Young Men”, “At this time, I remembered Hemingway’s meticulous writing in a Parisian cafe. “

A humanist who always “keeps a certain vigilance (prejudice) against the times”,