“Tribe and Scimitar” is actually acting as a proxy.
Editor’s note: This article comes from WeChat public account “Game grape” (ID: youxiputao) , Author Skull of Thomas.
On March 13th, my heart made an announcement, saying that I officially released the “Tribe and Machete” of the Han squirrel.
“Tribe and Machete” is the first domestic stand-alone explosion model this year. It once ranked first on the Steam Country Hot List and second in the global Hot List. And it just launched EA version, there is still a lot of potential.
Relevant sources said that Heartbeat participated in the operation and maintenance and promotion of the game during the EA, and agency cooperation has long been established. In other words, “Tribe and Scimitar” is the second explosion on Steam after 4 years of “ICEY” on the platform.
Why can my heart act for it? Why do you want to act as an agent? After carefully analyzing the heart-related business, I found that the industry may have underestimated heart’s ambitions.
What does “Tribe and Machete” mean?
If you want to understand the value of the exciting agent “Tribe and Machete”, let’s talk about this game first.
Grape Jun also had before Detailed report . In short, it is a desert theme in the Western Regions. It mainly opens the world and combines actions, strategies, simulated management, and cultivation Sandbox RPG.
Players can explore the main city and settlements, recruit soldiers and buy horses along the way, gain the favor of your characters, mediate between the major forces, use magic skills, lead a team of dozens of people to run business, plunder, dungeon exploration.
At the same time, the game has a clear mainline and rich sideline plots. Players must complete a mainline task every 30 days. In these 30 days, players can freely choose their own growth mode. Of course, players can also pass through the levels repeatedly to explore more hidden events, attack more characters, and achieve better endings.
On top of the basic gameplay, “Tribe and Machete” also added Mod production tools, players can modify the story, maps, characters, etc. of the game, edit their own maps and stories, which allows players to play their own creativity , Also makes the game more playable.
In general, “Tribe and Machete” has designed a compact, rich gameplay development framework that links elements with each other, which gives it a unique charm. It has a 92% positive rating on Steam over the last 30 days, according to the officialStatistics show that the average player’s playing time is more than 18 hours.
In addition to the quality of the game itself, Tribes and Scimitars have three potentials:
First, it has just been EA and hasn’t done particularly large-scale marketing promotion. Han squirrels said that they will continue to fix bugs, add new content and gameplay, and optimize details in the following year. Considering that Mod also needs time to accumulate slowly, when it is officially launched, it may usher in another round of explosion.
Second, its subject matter is suitable for going to sea, but there is no English version yet. According to official sources, their domestic sales account for nearly 90%. Many overseas players are shouting “We need English”, and there are also reports on foreign media. This shows that it has great potential overseas.
Third, although there is no detailed information about the mobile version, its reservation volume on TapTap has reached 130,000 and has received a score of 9.0. The Han squirrels said that in the coming year, they will give priority to the transplantation of mobile games.
No matter which dimension you look at, Tribe and Scimitar is a stand-alone product. For the heart, it may also mean greater value.
Focused stand-alone distribution layout
Let ’s analyze the stand-alone issuer business first.
If you only look at the data, the stand-alone distribution business is just a touch of embellishment. According to the prospectus, the total revenue of 2018 is close to 1.9 billion, and the revenue of paid games is less than 44 million.
Combine several stand-alone games previously released. Except for “ICEY” and “Muse Dash”, which have revenues of more than 40 million, most products are not profitable. However, in an interview with Grape King, the exciting CEO Huang Yimeng explained the stand-alone distribution business like this:
Some distributions may not make much sense, but we need to provide content for TapTap, and this can enhance the relationship with developers, and it is also meaningful to the entire industry. Since it is making money, we will continue to do it for us, which has a synergistic effect.
In other words, this business that seems to be losing money is not losing money.
Although the revenue is not high, the single-player games of the heart agent often have a very high reputation. According to TapTap evaluation, “Go to the Moon” 9.8 points, “ICEY” 9.8 points, “Gemini” 9.7 points, “Muse Dash” 9.6 points … They have attracted a group of high-quality stand-alone users for TapTap and cultivated mainstream users Habit of paying for games-On TapTap, “Muse Dash” and “ICEY” sold 710,000 copies and 1.58 million copies, respectively.
Muse Dash sold over 700,000 units on TapTap
On the other hand, the exciting stand-alone distribution business is also building competitiveness outside TapTap.
For example, product optimization. In order to make “Go to the Moon” adapt to the current aesthetics and engine, I heartily extracted seven or eight people from my own research and development personnel, spent a year remaking the art, rewriting the code, and then its NS version was typed by Famitong 33 Points, selected into the Golden Palace.
The overseas mobile version of “Dream of Mankind” was not successful enough. They also formed a team to re-optimize the UI, control, online and social systems.
Let ’s analyze the stand-alone issuer business first.
If you only look at the data, the stand-alone distribution business is just a touch of embellishment. According to the prospectus, the total revenue of 2018 is close to 1.9 billion, and the revenue of paid games is less than 44 million.
Combine several stand-alone games previously released. Except for “ICEY” and “Muse Dash”, which have revenues of more than 40 million, most products are not profitable. However, in an interview with Grape King, the exciting CEO Huang Yimeng explained the stand-alone distribution business like this:
Some distributions may not make much sense, but we need to provide content for TapTap, and this can enhance the relationship with developers, and it is also meaningful to the entire industry. Since it is making money, we will continue to do it for us, which has a synergistic effect.
In other words, this business that seems to be losing money is not losing money.
Although the revenue is not high, the single-player games of the heart agent often have a very high reputation. According to TapTap evaluation, “Go to the Moon” 9.8 points, “ICEY” 9.8 points, “Gemini” 9.7 points, “Muse Dash” 9.6 points … They have attracted a group of high-quality stand-alone users for TapTap and cultivated mainstream users Habit of paying for games-On TapTap, “Muse Dash” and “ICEY” sold 710,000 copies and 1.58 million copies, respectively.
Muse Dash sold over 700,000 units on TapTap
On the other hand, the exciting stand-alone distribution business is also building competitiveness outside TapTap.
For example, product optimization. In order to make “Go to the Moon” adapt to the current aesthetics and engine, I heartily extracted seven or eight people from my own research and development personnel, spent a year remaking the art, rewriting the code, and then its NS version was typed by Famitong 33 Points, selected into the Golden Palace.
The overseas mobile version of “Dream of Mankind” was not successful enough. They also formed a team to re-optimize the UI, control, online and social systems.