The express delivery fee ranging from 0-30 yuan is almost the same as the wholesale price. But because the unit price is high, sales are not very good.
“It ’s very difficult to reduce the price of fruits we sell in our own homes, but we will never sell secondary fruits or small fruits to reduce sales.” Ma Jingqiu said.
Roy ’s store sales are also not high, but the praise rate has reached 100%. She said that for some large stores or corporate stores, the impact of negative reviews on them is limited, because they have strong financial strength and can buy a lot of traffic by means of direct trains and live broadcasts, even if users give negative reviews. Among hundreds of thousands of reviews. But this is not the case for small stores, and sometimes a bad review may make a small store inoperable.
“Two stores, one with rave reviews and high prices; the other with poor reviews, large transaction volumes, and cheap prices. Perhaps many buyers will choose the latter, which is the current situation.” Roy said .
Finally, Roy summarized a set of criteria for selecting good stores on Taobao.
First, when choosing a store, try not to choose too many categories, because if a store has all kinds of fruits in Tiannanhaibei, most of them are issued on behalf of one generation, the quality of the fruit may be difficult to guarantee.
Second, when buying a certain fruit, try to choose the seller of the origin, and the probability of buying authentic products will increase.
Third, choose the right season. You must know how many months the natural maturity of a fruit is, and then buy it seasonally, so that it is not easy to buy sub-optimal fruit.
Fourth, we must believe in one price and one price. Don’t try to be cheap for a while, the merchant will not sell to you at a loss, there are reasons behind the cheap.
Responsibilities of the platform
Take a moment to open the channel for flowers to help farmers in early February. Interface news has been reported , this year’s Valentine’s Day, the nation’s largest Dounan flower market was once out of control, in February On the 10th, the flower market even destroyed millions of flowers.
Take the time and the relevant person in charge told the interface journalist that as early as the end of January, take a moment to start planning the flowers to help the farmers. On February 13th, the time to help the farmers was officially launched and the first batch Closing orders, more than 350,000 bunches of flowers have been sold.
But this number has far exceeded the current service capability of spending some time. Even on Valentine’s Day, the peak order of spending some time is only tens of thousands. In February, when the productivity of multiple flower warehouses did not fully recover, so many orders were processed, and the impaired user experience became an inevitable result.
So, in the recent past, users who have opened up the communities that spend some time are almost all complaints.
Some users said that the violets they purchased on February 14th had received the goods one week later, and the flowers had already run out.. Other users said that they bought flowers from Yunnan to help farmers, but at the end they showed that they were shipped from Guangzhou. It was suspected that it took some time to use the backlog of the warehouse to recharge.
In response to these complaints from users, take a moment to reply to the interface news reporter. As of the end of February, although the Yunnan warehouse had been lifted for a while, the temporary workers hired by the warehouse could not arrive on time, and the labor recovery was only 50%. Under normal circumstances, temporary workers can pack and process 1000 bouquets a day. In special periods, they spend time and even send finances to the warehouse to package bouquets. But these untrained employees have a maximum productivity of only 200 bouquets a day.
In order to prevent the bouquet from rotten in the library, the Yunnan warehouse can only transport a few batches of flowers to the foreign warehouse. The Shanghai warehouse is the first batch, the Guangzhou warehouse is the second batch, and it is subsequently sent to Shenyang, Xi’an, and Tianjin. Waiting place warehouse. This is why some users received flowers that were not shipped from Yunnan.
For the problem of slow logistics, take a moment to say that in the past, all flowers were shipped by SF Air, but during the epidemic, up to 100 vehicles can be flown from Yunnan every day, and the air transport capacity is only the past ten. One-third. In addition, before March, the last mile of delivery sites in many cities in China were short of people, which also resulted in a backlog of flowers near the users. “We are also very sad, but I believe this problem should be resolved by March.”
From this example, it can be seen that in the epidemic environment, due to the constraints of objective conditions such as logistics and resumption of work, the quality of fresh produce is sometimes not controlled by the platform or the merchant.
However, the platform also has its own responsibilities, such as the responsibility of information disclosure. In this regard, each platform, regardless of size, is not good.
The interface journalist took some time to send a response to one of the users who was very dissatisfied after receiving the flowers. She said that if you take the time to think about it, you can think more about it or take a look at the baby details This page describes the details of the farmer’s assistance, the current situation and the possible situations in detail. It may not be the case for everyone, after all, it is public welfare.
“Now receiving so many scoldings, I feel that the platform as a middle party has not made basic information public. If you take it as a public good, you should go in the way of public good.” This user said.
Consumer reports will become a permanent feature. Download the interface news app to find the complaint entry and tell us about your problems.