Everything for growth.
Editor’s note: This article comes from the WeChat public account “Deep-echo” (ID: deep-echo) , author: Hong-key.
core points
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According to “Shenxiang”, the personnel adjustment of Byte Beat has not been fully implemented yet, and related changes are still in progress.
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In the internal adjustment and external actions of byte beating for nearly a year, improving the strategic height of overseas business and innovative business is the main line.
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Byte Beat tries to break into the revenue ceiling by investing in overseas markets and innovating businesses, optimizing revenue structure, opening up new ways to monetize traffic.
Eight years since its establishment, Byte Beat is accelerating internal innovation.
On March 12, Zhang Yiming issued an internal letter on the eighth anniversary of the establishment of Byte Beat, announcing a comprehensive upgrade of the organization. In the new organizational structure, Zhang Yiming is the global CEO, and China’s regional affairs are coordinated and managed by Zhang Lidong and Zhang Nan. Among them, Zhang Lidong is the chairman and Zhang Nan is the CEO, respectively responsible for regional functions and business work in China.
One stone has caused thousands of waves. The new organizational structure means that the byte beat is completing the transformation from an Internet company with a global goal to a truly global Internet company.
Before this adjustment, Byte Beat has been attacked on multiple levels at the business level: After announcing that its office suite Flying Book is open for free, there are news that Byte Beat will be launched similar to Google as soon as this month. G Suite ’s corporate office collaboration tool; at the same time, mobile games go online and attack Tencent ’s backyard; the “Headline Search” independent app is launched, which is hitting Baidu.
From grabbing the last bit of the mobile Internet bonus through today ’s headlines to launching Douyin, igniting the short video warfare, in eight years, Byte Beat has grown to 60,000 employees, multiple product lines, and 30 Behemoth with offices in more than 180 cities across the country.
At the same time of high-speed growth, the competition between byte beating and existing giants such as Tencent and Baidu is also escalating. After the start of the year in 2020, the byte beats even more violently. This family has grown into an industry giant for eight years.The company has made no secret of its ambitions.
The new outline is getting clearer
The eight years of byte beating are the eight years that have created multiple growth myths. Once you are used to the dividends brought by the rapid growth, the emergence of the bottleneck period will be particularly grueling.
In 2019, one of the key words of the market around byte beating is the bottleneck period. Although it can be seen from various channels, the advertising revenue of byte beating is rising, but there is no more after the vibrato. The anxiety of explosive models is also permeating.
Therefore, throughout 2019, the byte jump was spent during frequent troop deployments. On the eighth anniversary of its establishment in 2020, personnel adjustments continued for more than a year into the deep water area. According to relevant parties, “Deep Sound” revealed that this personnel adjustment has not been fully implemented, and related changes are still in progress.
But compared with the previous architecture, combing the existing adjustments, it is still possible to pry into the intent of byte bounce.
Finding new growth momentum for byte bounce is the main goal of continuous adjustment.
In April last year, The Information fully disclosed the management structure of ByteDance. According to the information at that time, a total of 14 people within ByteDance reported directly to Zhang Yiming, including the two pillar products responsible for today’s headline and Douyin. People, including GR, PR, HR and other support departments, simply put, under the structure of that time, Zhang Yiming is still grasping the state.
The biggest adjustment on the eighth anniversary is that Zhang Yiming took off the mature domestic business from his shoulders and was promoted to Zhang Lidong and Zhang Nan, respectively responsible for the domestic function lines (bytes beat China’s strategy, commercialization, and strategic partners Construction, legal affairs, public affairs, public relations, finance, human resources) and lines of business (including today’s headlines, Douyin, watermelon videos, search and other businesses and products), and focus on globalization and innovative business.
Zhang Lidong on the left and Zhang Nan on the right
In fact, the adjustment and
According to “Shenxiang”, the personnel adjustment of Byte Beat has not been fully implemented yet, and related changes are still in progress.
In the internal adjustment and external actions of byte beating for nearly a year, improving the strategic height of overseas business and innovative business is the main line.
Byte Beat tries to break into the revenue ceiling by investing in overseas markets and innovating businesses, optimizing revenue structure, opening up new ways to monetize traffic.
Eight years since its establishment, Byte Beat is accelerating internal innovation.
On March 12, Zhang Yiming issued an internal letter on the eighth anniversary of the establishment of Byte Beat, announcing a comprehensive upgrade of the organization. In the new organizational structure, Zhang Yiming is the global CEO, and China’s regional affairs are coordinated and managed by Zhang Lidong and Zhang Nan. Among them, Zhang Lidong is the chairman and Zhang Nan is the CEO, respectively responsible for regional functions and business work in China.
One stone has caused thousands of waves. The new organizational structure means that the byte beat is completing the transformation from an Internet company with a global goal to a truly global Internet company.
Before this adjustment, Byte Beat has been attacked on multiple levels at the business level: After announcing that its office suite Flying Book is open for free, there are news that Byte Beat will be launched similar to Google as soon as this month. G Suite ’s corporate office collaboration tool; at the same time, mobile games go online and attack Tencent ’s backyard; the “Headline Search” independent app is launched, which is hitting Baidu.
From grabbing the last bit of the mobile Internet bonus through today ’s headlines to launching Douyin, igniting the short video warfare, in eight years, Byte Beat has grown to 60,000 employees, multiple product lines, and 30 Behemoth with offices in more than 180 cities across the country.
At the same time of high-speed growth, the competition between byte beating and existing giants such as Tencent and Baidu is also escalating. After the start of the year in 2020, the byte beats even more violently. This family has grown into an industry giant for eight years.The company has made no secret of its ambitions.
The new outline is getting clearer
The eight years of byte beating are the eight years that have created multiple growth myths. Once you are used to the dividends brought by the rapid growth, the emergence of the bottleneck period will be particularly grueling.
In 2019, one of the key words of the market around byte beating is the bottleneck period. Although it can be seen from various channels, the advertising revenue of byte beating is rising, but there is no more after the vibrato. The anxiety of explosive models is also permeating.
Therefore, throughout 2019, the byte jump was spent during frequent troop deployments. On the eighth anniversary of its establishment in 2020, personnel adjustments continued for more than a year into the deep water area. According to relevant parties, “Deep Sound” revealed that this personnel adjustment has not been fully implemented, and related changes are still in progress.
But compared with the previous architecture, combing the existing adjustments, it is still possible to pry into the intent of byte bounce.
Finding new growth momentum for byte bounce is the main goal of continuous adjustment.
In April last year, The Information fully disclosed the management structure of ByteDance. According to the information at that time, a total of 14 people within ByteDance reported directly to Zhang Yiming, including the two pillar products responsible for today’s headline and Douyin. People, including GR, PR, HR and other support departments, simply put, under the structure of that time, Zhang Yiming is still grasping the state.
The biggest adjustment on the eighth anniversary is that Zhang Yiming took off the mature domestic business from his shoulders and was promoted to Zhang Lidong and Zhang Nan, respectively responsible for the domestic function lines (bytes beat China’s strategy, commercialization, and strategic partners Construction, legal affairs, public affairs, public relations, finance, human resources) and lines of business (including today’s headlines, Douyin, watermelon videos, search and other businesses and products), and focus on globalization and innovative business.
Zhang Lidong on the left and Zhang Nan on the right
In fact, the adjustment and