In the context of the “Internet +” era, the emerging teaching mode of online courses led by “MOOC” has swept the world in recent years. In 2012, it was called the “first year of MOOC.” Since then, the size of China’s Internet education market has shown an overall upward trend and an extremely rapid growth rate. Domestic colleges and universities have gradually changed some elective courses to the online teaching mode, which has triggered a new business of brushing online courses. This article comes from blackboard insights (WeChat public account ID: heibandongcha), insights into education industry trends, and discovering the value of the training industry
Brush brushing class has already been popular in colleges and universities
At present, it has become an open secret for college students to find online brushes in online courses. It is often spread by WeChat, QQ, etc. in the dormitory or class. For 5 ~ 30 yuan, you can easily solve the tens of hours of online lessons plus the final exam in a semester, which seems to be a very cost-effective business. In addition, there are some public accounts that teach students how to change scripts and install plug-ins in order to achieve their own goals and brush lessons for free. There are many such articles, and the number of visitors is basically thousands. One of the articles also has the sentence “This public account tutorial is completely free to share. Please do not use this tutorial method for personal gain. The brushing course is shameful, and it is even more shameful to use it for profit.” Glorious, so why are so many people going to do it? Nowadays, elementary and middle school students also have online courses. Why are they still looking for college students? Why is there a market for brush online courses in colleges and universities?
Why is the Internet brush class so popular?
Online courses in colleges and universities are mostly tasks and are passive behaviors.
Baidu Post Bar ’s Internet Classroom presents two completely different scenes, one is the course for high school students seeking famous teachers, and the other is the advertisement of online lessons for college students. The urgency of middle school students’ study contrasts sharply with the rejection of college students.
The good starting point for elective supplementary knowledge is not appreciated by the students. There is a phenomenon of brushing online courses in either a college or an ordinary college. When asked about the reason, the answers given were almost the same: Online lessons are a waste of time, and the teacher is boring, even if you do n’t learn.
Usually, there are limited elective subjects, and students often fail to choose subjects that interest them. However, since the elective credits are closely related to the end of the semester, graduation, etc., helplessly, I can only choose one and deal with it. Some of the keynote teachers also “coped with the matter”, as per the book. The content is a bit boring and cannot attract students. For students who have a high degree of stress in their courses, they also need to complete their homework after class, and online lessons of long class hours naturally become a burden.
Public elective courses for a college in China
Brushing high scores to influence subject order
Some brushes on the market will also guarantee a final score of 90+, which is higher than some students who seriously listen to classes and take exams. Although knowledge is the most important thing, in the “fraction-only theory”, achievements also involve issues such as scholarships. Over time, students will lose their enthusiasm for learning, resulting in more and more people choosing to brush online courses.
Industrial profits, some students join the army of brushing
Persons in the brush network class are generally divided into two categories, one is full-time in this industry, and the other is part-time students. A large part of the agents who go to universities and colleges are students. These students go to classmates or other school friends to develop a family and make a profit. The family must pay a minimum of 50 yuan at a time. The average price of the course is 10 yuan per course. If you choose the 50 yuan plan, the cost will be calculated at 1.5 yuan per subject. The 50 yuan can be used for 33 subjects. The profit will be 280 yuan and the net profit rate will be 560%. If you choose the 100 yuan plan, That is, the cost is calculated at 1 yuan per subject, 100 yuan can brush 100 subjects, and a profit of 900 yuan can be achieved, and the net profit rate is 900%. Low-cost, high-interest small businesses have enlightened many universities. In addition to the agency fees that average students can accept, there are many thousands of senior agents. The higher the profit, the greater the risk. The start of each semester or near the end of the semester is the peak season.
On behalf of the “trap”
Transaction is not guaranteed
The phenomenon of taking money and not doing business also exists. I thought I could sit back and relax when I paid for it. As a result, when I boarded the educational system at the end of the semester, the enquiry progress was still 0, and I went to find a replacement brush. Or paid the agency fee in advance, but received no response and found that the other party was just a liar. There are countless examples. Brushing online textbooks is a less glorious thing. If something goes wrong, you can only take care of it yourself.
“Campus Brush” becomes “Campus Loan”
Online brushing classes require students to submit their own institutions, student numbers, and passwords, which can easily cause information leakage. Not only students who need class service, but small agents on campus are also likely to be targeted by criminals. Since the end of 2017, the Tianjin familyThe company named Jiake Education and Training, under the guise of recruiting part-time brushing classes, allows students to provide personal information and use the student’s name to borrow from multiple online loan platforms. Due to the fast repayment and high returns, students are gradually speaking out. According to legend, thousands of students carried loans.
Elimination of generational brushing must be multi-pronged, not just shouting slogans
Increase supervision
It is necessary to prevent college students from paying for online brushing courses, and to increase supervision and punishment. It is indeed possible to reduce the degree of monitoring video playback speed and IP source through fingerprint entry, face recognition, and other methods. The problem of brush class. But colleges and universities cannot rely entirely on regulatory measures. This will not only continuously increase management costs, but also cause emotional confrontation between students and the school, and cure the symptoms and the root causes. The business of brushing online courses has been developed for 7 or 8 years. As the online course system becomes more and more perfect, the platform and the hospital will jointly curb the course of brushing courses, ringing alarm bells for students.
There is no clear way to manage the “small workshops” at the social level that provide such services, and there is a lack of effective supervision.
Preliminary selection work
If you want to change the status of students taking elective courses for elective courses, you need to start from the source. When choosing an elective course, the school should also try to understand the students’ ideas as much as possible, and provide online courses that are truly connotative, interesting, and close to student life, so that students are willing to choose and take the initiative. Just as there are often students taking courses across departments, good online courses can naturally attract students’ attention.
On January 15, 2018, the Ministry of Education announced the first batch of 490 “National Excellent Online Open Courses”. 344 courses, which are mainly constructed by top universities such as Peking University, Tsinghua University, Wuhan University, and Harbin Institute of Technology, were selected, accounting for 70.2%. On the whole, it represents the highest level of online open courses in China.
Increase interaction during learning
Except for the final scores of the online courses in colleges and universities which are linked to follow-up studies, the other aspects seem completely out of touch with colleges and universities. During the course of online learning, students did not communicate and interact with the teacher from beginning to end. The online course was clearly separated from the teachers in the school, and students’ attitudes towards online courses and school courses were naturally different. If a teacher conducts periodic assessments in each learning stage or certain chapters, leads students to reflect, and provides guidance, the enthusiasm of students for learning will also increase accordingly. There are a lot of live lessons caused by the analogous epidemic, and the brushing service cannot intervene in such interactive courses. Improve the interactivity in online course learning, kill two birds with one stone.
Online brush lessons
In some colleges and universities, the “generation” industry has become a strong and successful industry and can be flexible. Peacetime lessons, final exams, physical tests, etc. Such “part-time” jobs have become a problem for students, and schools are also trying to prevent such incidents. Comparatively speaking, the supervision of online courses is much weaker. In addition, international student assignment writing has also become a complete industrial chain. Elementary school students