The “negative circle” positive and negative effects are appearing.
This quarter, the revenue structure of station B has further improved: the growth of game revenue has continued to slow down, and the non-game business accounted for 57%. It is no longer a pure “game company”. In terms of user data, the number of new users at station B hit a new high, but the key indicators of the community atmosphere, such as monthly submissions and average monthly interactions, increased year-on-year, but decreased month-on-month.
Beijing time on March 18th, Bilibili (NASDAQ: BILI) announced the financial report for the fourth quarter and the year ended December 31, 2019.
According to the financial report, the total revenue of Bili Bili (hereinafter referred to as “B Station”) in fiscal 2019 reached 6.78 billion yuan (RMB, the same below), a year-on-year increase of 64%, and the fourth quarter revenue year-on-year growth 74%, reaching 2.01 billion yuan. The net loss was 387.2 million yuan, an increase of 102.9% year-on-year, and it was 190.8 million yuan in the same period last year, which was narrower than the previous quarter and was 406 million yuan in the previous quarter.
Data source: B station financial report Mapping: (the same below)
As of press time, the stock price after the B-station fell 2.63%.
Picture from: Oriental Fortune
In the quarter, the number of users at station B increased by to a new high. Monthly active users increased by 40% year-on-year to 130 million; mobile terminal monthly active users increased 46% year-on-year to 116 million. At the same time, daily active users reached 38 million, achieving a 41% year-on-year growth. This has nothing to do with the positive “breaking circle” measures implemented at station B.Revenues grew by by 81% year-on-year to 290 million yuan, and the chain was up. was 250 million yuan in the previous quarter. Although the advertising macro environment was weak in the fourth quarter, the advertising revenue at station B showed steady growth. Station B stated that Following “Double 11”, Station B and Alibaba further deepened their business cooperation relationship, and Taobao’s brands gathered a cost-effective and exclusive title to sponsor the bilibili New Year’s Party. The out-of-circle effect formed by the party will also further enhance the attraction of station B to brand advertisers.
In addition, thanks to the rapid improvement of the “Member Purchase” performance of the e-commerce platform, the revenue of e-commerce and other businesses in Station B in the fourth quarter reached 280 million yuan, a year-on-year increase of 241%.
In the financial report, station B made an outlook for the fourth quarter of 2019, and is expected to reach 2.15 billion to 2.2 billion yuan.
Image source: B station