The word I have heard frequently in recent years is to focus on the user. Indeed, as the ultimate realizing end of all enterprises, users can only grasp the correct development direction if they grasp the core of the user’s needs. If large companies still have the cost to educate users. For start-up companies, only by following the trend can they develop with the momentum.
In March 2020, the impact of the epidemic on enterprises was reduced compared to February. However, we must not relax our vigilance. We have survived the companies in Hell in February, and will start in March when employees start to resume work. New journey. The word I have heard frequently in recent years is to focus on the user. Indeed, as the ultimate realizing end of all enterprises, users can only grasp the correct development direction if they grasp the core of the user’s needs. If large companies still have the cost to educate users. For start-up companies, only by following the trend can they develop with the momentum.
1. What is the marketing system and what is the model of the marketing system?
Based on users and innovative marketing management models, the arrival of the Internet has brought about an explosion of product information, the so-called explosion of product information. When there was no Internet in the past, consumers intelligently understood the products near him. But what the Internet provides, the Internet enables consumers to sit at home and learn about products produced in all parts of the world, which are almost on the Internet. In this way, for consumers, a challenging difficulty is to choose. The biggest challenge for the future operation of the company is who can make customers loyal to their own brand and company. This is the ultimate success.
2. What does the maintenance of old customers depend on?
Fundamentally, the retention of old customers is not based on advertising. After buying your things, old customers focus on your products. Maintaining the loyalty of old customers requires customers to remember your products. There is a very important problem here. You must provide customers with a purchase opportunity. This is a basic method for all companies to maintain customer loyalty. Is to continuously provide customers with new products and new experiences. Because only in this way, your customers will come to you every three minutes.
3. Marketing model must be established based on customers and innovations
We must continuously develop new products and continuously provide customers with new experiences. Don’t settle for the benefits and features of the current products. If you can continue to innovate, it is the new and old customers that work together. New customers also have old customers.
So how do you build this model? What is needed is a working model within the organization. Because only if this model is right, you can continuously launch new products. If your company does not have this mechanism, new products will always just be pushed and stopped.
In the last two weeks of March, 36kr teamed up with Quark College to dismantle for CEOs how to build a user-centric marketing model, including how companies conduct brand positioning, product operations and team building, product planning and new product operations. Project management mechanism. In addition, there are nearly 300 CEOs working with you to explore the establishment of a startup marketing model.
Second upgrade of financing awareness
9 years since its establishment, adhering to its mission of “let some people see the future first”, it has helped the development of startups, and in the process has precipitated a large number of industrial resources, including the exposure of more than 30,000 startups ’startup projects. To get the opportunity for institutional investment;
Last year, the V-Club Investment Institutions Club was launched and reached multi-dimensional cooperation with nearly 80% of mainstream investment institutions in China.
The E-Club Changer Club will continue to play the role of a good connector in the future, to achieve efficient docking of resources for investors, institutions and entrepreneurs, high-level aggregation of knowledge, and high mutual trust in business. Make the entrepreneur’s path smoother, and let investors see broader and farther.
In the process of operating EClub, it was observed that many early-stage entrepreneurs did not really know what investors were paying attention to, wasting many potential opportunities, and lacked awareness of financing. To this end, the E-Club Creators Club financing boosted version was built.
In addition to retaining EClub’s basic services, increase services in the financing area for start-up companies’ “most painful points”, and provide one-stop entrepreneurial support from systematic entrepreneurship training, real roadshows, capital docking, and media value-added action.
Help entrepreneurs in the new economy to complete the leopard evolution from a change-maker (from the seed stage to before the B round) to a leader (after the B-round).
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