Author | Huang Qingchun
Title | IC photo
Today, the news of Luo Yonghao’s signing of the XX live broadcast platform spread widely. One said, “Jiuyin spent 60 million to sign the contract,” and the other said “Taobao live broadcast cost 80 million to sign the contract.”
Anyway, Lao Luo is not cheap to sign.
Time has delayed Luo Yonghao?
Luo Yonghao was very angry in his early years, and dared to jump on the stage to humiliate capital. He said, “80% of investors are stupid. As long as they have money to make money, the grandchildren of VC will jump on. Don’t get used to them. , Otherwise you go and lick them too. “
At that time, he combed the midpoint, wore his shirt unbuttoned, stepped outside, and dared to ridicule Yu Minhong when he left New Oriental. “If you are a businessman, purely for money, there is nothing wrong with making money generously. OK, but always wearing an idealistic coat, it is hypocritical to make myself noble and pure. I hate hypocrisy. ”
But after going through several outlets over the years, Luo Yonghao probably figured it out and wanted to make money as generously as a businessman.
So, since Luo Yonghao tweeted on March 19 that he “determined to be an e-commerce live broadcast”, netizens have engaged in a fierce polarization discussion, either to be happy or to be ridiculed.
Luo Yonghao’s Weibo screenshot
Luo Fan, who is the anchor of Luo Yonghao’s transformation, “see more”, always believes that it is the time that delayed Luo Yonghao.
Lao Luo sifted sand, set up old book stands, and agents in his early yearsWholesale market investment, smuggling cars, making futures, and also sold Chinese aphrodisiac and other supplements to South Korea as a short-term tourist. Since then, he has taught English, opened a website, made a mobile phone, and sold electronic cigarettes. He has outstanding speech skills and first-class advertising creativity. He has gradually become a generation of Internet celebrities during the transformation process. It is a model for grassroots groups to turn around in the iron plate society.
As for the unsatisfactory entrepreneurship, in the eyes of fans, T1 was defeated by Wang Ziru’s post-mortem gun (received money for testing and will start after the release All kinds of black) ; T2 was lost to the foundry’s failure and delayed shipments (time) ; M1 and M1L were defeated The design of the OEM to replace the T3 failed; while the nut R1 lost in the high price positioning of small businesses, the Smartisan operating system lost at a bad time.
In short, Lao Luo’s defeat is all due to the circumstances.
The netizens of Luo Yonghao’s transition anchor “Bear” also have sufficient factual support: this person has been unreliable.
Lao Luo just showed his demeanor when he first stepped into the mobile phone industry. For example, he went to consult Lei Jun before making a mobile phone. Lei Jun talked a lot about the knowledge of the mobile phone industry. He turned around and was scolded by Luo Yonghao on Weibo. earth”.
Not only scolded Lei Jun, at the time Luo Yonghao saw Apple as a large-scale township enterprise; Huang Zhang was too stupid; I advised Yu Chengdong not to be tough, and not talented enough. To all the mainstream mobile phone brands, all the words are ridiculed and looked down on.
As a result, when it comes to mobile phone production and sales, the front foot despises and laughs at others, and the hind foot picks it up and does everything intact.
For example, Luo Yonghao loathes the earthy pink—all nut phones are pink. Luo Yonghao said: “I am your grandson if the mobile phone is below 2500”-I want to get the nickname of Gongsun Hao; Luo Yonghao said the pricing method of x99 yuan Too insignificant-the nut phone is 899 yuan; Luo Yonghao said that the virtual keys on the phone are too ugly, and he vomited when he saw it-the nut phone uses virtual keys.
Perhaps, Lao Luo was keen to drill some non-practical craftsmanship when he was making mobile phones, which could force fans to show off a kind of conspicuous talks, and indeed brought some refreshing products to the mobile phone industry, including industrial design, simple UI design, Hammer notes, flash reading capsules, etc. But its real impact on the mobile phone industry has not been as large as Huang Zhang, and has never reached the front line.
In the past few years, he had a hammer and a stick, and his mobile phone, power bank, purifier, mobile phone case, and travel case had to be plugged in. He took over one billion yuan of capital from the capital for redistribution. None of the products were able to honor the “best” cowhide that was blown out at launch.
Of course, aside from the specific business level, some people think that Luo Yonghao is constantly transforming the new industry track, and the cows, ghosts, snakes and gods have all trained their hands. Such a controversial and unconvinced person will not be too successful as a merchandiser after selling his face difference.
If I were to say that, this is the typical butt-determined head-style take for granted. If cross talk is good, it can become a top seller of goods. Does Guo Degang have a market than Luo Yonghao?
Users will not get used to Luo Yonghao
Whether it is Li Jiaqi or Wei Ya, on the surface it looks bright and bright, in fact, it is backed by a mature team, and each product strives for excellence in experience, traffic and cost performance.
On the experience level, Li Jiaqi, who is now famous, has been a L’Oreal shopping guide for many years before becoming famous, and is quite well-known in the local cosmetics market. Her personality and discourse system have cultivated affinity with fans; she has opened several stores in her early years. Clothing stores, who understand how to interact and promote orders to form sales, her husband is well versed in operations and supply chain operations.
At the traffic level, it is not just that attention is paid to the top stream carrier’s traffic for major platforms. For them, the traffic is platform. The core competitiveness of the anchor is the ability to sell goods. After all, if the conversion rate is not as good as an event promotion page, the platform map will cost you tens of millions to put you in front of the screen, and the brand will not be willing.
In terms of cost-effectiveness, in 2020, the competition between anchors selling goods has already become fierce. There is a mature team of hundreds of people behind Li Jiaqi and Wei Ya who are maintaining the operation.
Netizen @ 德 二 as Li Jiaqi’s drill powder, explained the Matthew effect on Li Jiaqi, “One time he bought La Roche-Posay’s repair lotion in the live broadcast room and did not grab it, go to the official websiteThe same lotion in the live room, the discount is not even half that of Li Jiaqi. The stronger the purchasing power of Jiaqi’s fans, the greater the discount. The positive feedback from such fans makes it really difficult for those second and third tier anchors to grab resources from him. “
So when selling live broadcasts, you can get low prices with exposure and traffic. Conversely, low prices will attract viewers to have exposure and traffic. To put it bluntly, the core of live streaming is still cheap. If it is not for concessions, how can the discerning consumer pay for it?
In contrast, although Luo Yonghao is a topic person, even if there are a lot of netizens who lively on the day of the live broadcast, and the live broadcast room is crowded, the “next support” in Luo Fan accounts for the vast majority, and he can still count on passers-by to convert Rate?
Lang Xi once pointed out in the article “Nut Mobile Phone: The End of Luo Yonghao’s Crossbow”: Luo Yonghao’s fans are keen to equate his personal influence with the entrepreneur’s business ability. This is called “the illusion of a spotlight”. Addiction to the moon based on the stars within a particular ethnic group will cause the subject to overestimate the significance of his own behavior.
Speaking of people is that Luo Yonghao’s self-inflated has hallucinations.
On the experience level, do friends think Lao Luo seems to be used to coaxing netizens in live broadcast rooms? Are there not many famous scenes that greeted the family and all kinds of swear words? The fierce tearing technique can easily destroy the three views of the crowd.
Netizen @ 陈 小胖 猴 has helped him figure out the line after success: “I want to let my friends know a word: if one day, when I sell Taobao live broadcast for tens of millions, Silly people are buying what I bring, you know this is actually for you! “
Even if the conversion and experience can barely be said in the live broadcast process, how does Lao Luo handle the supply chain? Previously, the most timid thing he has been doing on the hammer mobile phone these years is supply chain management. Solving the problems of production capacity, product line and even price is not an overnight task.
Moreover, before the hammer was in a dilemma, Lao Luo “sells himself” to Momo for live broadcast,After getting lessons from the university, the sales volume was not enough, and after half of it, I started to refund.
To put it bluntly, Lao Luo has just entered the anchor industry now. He is a bit speculative. With speculative psychological proof, he is not completely sure. If he is slightly depressed or ridiculed, he is likely to continue to pick.
According to Luo Yonghao’s personality, the so-called “artisan spirit” and “angry youth” in his bones are impossible to have a chemical reaction with live broadcasts, and it is impossible to re-start a service category.
The end of this story is likely to be the same sentence: Long live.