Production | Tiger Sniff Research
Author | Ding Ping
On March 23, New Oxygen Technology released its financial results for the fourth quarter of 2019 and its fiscal year 2019. The report shows that in the fourth quarter of 2019, total revenue was 358.2 million yuan, a year-on-year increase of 95.7%; net profit was 69.9 million yuan, a year-on-year increase of 71.4%; total revenue for the full year of 2019 was 1.152 billion yuan, a year-on-year increase of 86.7%; net Profit was 177 million yuan, a year-on-year increase of 221.2%.
As a medical and aesthetic diversion platform, Neo-Oxide is a bridge connecting users to plastic surgery hospitals. As the first share of the domestic medical beauty platform, we can take a glimpse of some truths and hidden concerns of the medical beauty platform industry from the new oxygen 2019 annual report.
I. What is the source of income for Xin oxygen?
The two core revenues of Neo Oxygen: information service fee and subscription service fee.
Information service refers to the platform to obtain advertising revenue by displaying product information (including pictures, videos, links, etc.) of medical beauty service agencies, similar to online marketing promotion costs, of which advertising costs are about 60%.
Reservation services are users who make appointments for products and services in medical beauty institutions through the new oxygen platform. The platform collects commissions based on a certain percentage of the transaction amount, which is generally about 10%.
New oxygen is gradually tilting towards “light operation.”
The expansion of information service fees is much faster than the subscription service fees. The scale of the new oxygen information service fee income increased from 19.87 million yuan in 2016 to 833.4 million yuan in 2019, an expansion of nearly 42 times, while the scale of reservation service fees also increased from 29.22 million yuan to 318.2 million yuan, an expansion of nearly 11 times.
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