One day in April 2016, a group of Silicon Valley dignitaries gathered on the rugby field of the Sacred Heart School in downtown Atherton, California, to attend a memorial service for a recently-dead “coach”.
They include: Google founders Larry Page and Sergey Brin, Facebook CEO Mark Zuckerberg, COO Cheryl Sandberg, Apple CEO Tim Cook, Amazon CEO Bezos, wait …
This list can be quite long. Even if Steve Jobs is alive, he will certainly be there to mourn everything the mentor has done for him and Apple.
The well-known but low-key Silicon Valley “coach” is Bill Campbell.
The name Bill Campbell has not been heard by many Chinese. He refused almost all interviews during his lifetime, but his experience is enough to impress him on Silicon Valley ’s 30-year history of innovation. Bill has been a mentor to several well-known founders and CEOs of Silicon Valley, including the above name. Mentoring and motivating them.
Because Jobs has revived Apple and Google has grown from a startup to a global technology giant, behind the rise of these two giants are Bill Campbell. Bill is known in Silicon Valley as a “trillion dollar coach.”
These Silicon Valley big guys are extremely clever and often arrogant and full of personality. Bill always uses his unique style of sharpness and tolerance to make founders / CEOs bow their heads, reflect on their shortcomings, and Make more correct decisions. At one time, Bill Campbell even served on the boards of two rival companies, Apple and Google. And when iOS and Android entered a fierce competition, it led to a secret talk between Jobs and Schmidt.
The reason why Bill can win the recognition and respect of the big brothers, in addition to being wise, in addition to having insight into human nature and understanding of business, he really has “love” for these geeks and innovators.
He especially valued the founder’s value to the company, so when Bezos was faced with the danger of being expelled from the CEO by the board of directors, he ruled out public opinion and supported Bezos to continue as CEO-after many years, It was a visionary decision. Naturally, it also allowed Bill to reap the friendship of Bezos and his life. In fact, when Jobs returned, Bill was also one of the strongest and most direct supporters. From his return to Apple in 1997 to his death in 2011, Jobs has always maintained a close relationship with Bill, often sharing his thoughts and listening to his opinions.
Interestingly, Bill, who has pointed out so many well-known entrepreneurs, is just a halfway debut in the business world. He was initially an unsuccessful football coach at the age of 40. It can be joked that part of the management principles of Jobs were actually taught by a “sports teacher”.
Former Google CEO Eric Schmidt was also at the scene of Bill’s retrospective, Bill was also his mentor. After the meeting, he decided to start a book-writing project, record the careful guidance of Bill Campbell, the Google team, and other companies, and summarize some of Bill’s management experience.
The Chinese version of this book (the Chinese translation is “Achievement”, and the original English name was “Trillion Dollar Coach”) has just been released recently. If you are eager to get this “coach” who has coached Steve Jobs and Google executive team Experience and truth, if you want to exercise better leadership, Tiger Sniff Pro featured books are recommended to you.
Click on the picture and buy now
Attached below is a recommended sequence written by the former chief of staff of Alibaba Zeng Ming for the Chinese version of this book ——
The other side of the Silicon Valley legend (Zeng Ming)