The picture is from IC photo, this article is from WeChat public account: Understand notes (ID: dongdong_note) , author: MuziGallery
If one day, you find that there are fewer news of selling goods and “Xidi XX” on the screen in the circle of friends, don’t mistakenly think that “Weiquot” friends have disappeared. At this point, you may open short video applications such as Douyin and Quick Hands, and you will soon find that familiar formulas and familiar flavors have appeared again.
Bringing goods on live and short video platforms is becoming a trend, and many online store sellers and live broadcast Xiaobai also want to be the masters of taking goods, how can they cross this threshold?
Training courses have arrived in time …
Recently, some readers and friends told me to understand notes. On social and live broadcast platforms, there are a lot of institutions that promote the so-called “shake quotient” training: training for quotient sellers in traditional fields, video diversion, product realization, etc method. And from the perspective of fees, the gap between the agencies is also very large.
Almost all institutions claim that the courses are taught by gold-trained tutors from the field of “shake business”, which can help businesses achieve online short video drainage, break regional and traffic restrictions, and leverage short video applications to sell online … … It’s almost like the industry bull of “Xiti XXX”.
Who are they? What do you want to teach students?
Training with one mouth
“People around me are using short videos to divert and sell goods. I really want to understand the knowledge inside.”
Looking at my colleagues who are doing short videos, Zhang Yang, who runs a clothing store in Guangzhou Yuexiu, can’t sit still. Not long ago, a friend in the circle of friends posted an advertisement on “shaking business” training, claiming to be fast-track, and teach. So curious publicity,Immediately added the customer service in the ad to become friends.
The customer service told him that the training courses offered by the institution for “shaking business” are divided into different levels and the fees are different. Among them, the most expensive training course, the registration fee is nearly 2,000 yuan, the training cycle is four weeks, and the effect is the best.
“Although it is expensive, the effect can be taken to the bottom, that is, after we study, if we find that the drainage effect and conversion effect are not good, we can apply for a full refund of the tuition.” Flagship Class. ”
After paying the tuition fee, the customer service pulled him into a learning group. “Before joining the group, I didn’t know the training mode of the training course at all. In addition to a gold lecturer in the study group, there were other students who registered.” The customer service told Zhang Yang that the gold lecturer would release relevant learning videos in the study group every day. Ask him to listen and ask more.
“I have a short video configuration foundation, production tool training, and content creation tutorials. It feels quite comprehensive.” In addition to video tutorials, gold lecturers often share some strategies and explain them to students through voice and text. To the point, everything looks very formal.
However, just after the first week of training, problems arise.
On this day, the gold lecturers began to ask students to create short videos and upload them to various short video platforms based on the content of the business. “The training videos and tutorials on that day have not been updated. The customer service told us that the actual operation of Shake Business Far more important than theoretical learning. “
Zhang Yang, who thinks he can “become a teacher”, started to create short video content like other students. In order to attract user clicks, he used the “secret” taught by the gold lecturer in the short video to create gimmicks and find selling points. “Everything is the hardest to start, and the beginning is seductive enough to attract users to watch.”
But after filming the clerk ’s beautiful legs, hot pants, and graceful posture, Zhang Yang ’s short video playback volume is still very low, and the conversion transaction is even a night talk. Apart from frustration, he hoped that the gold lecturer could help him analyze the problem. “The mentor told me a lot of professional terms, and then told me to continue to create.”
At this moment, the two students in the group added Zhang Yang ’s WeChat. The other party originally wanted to learn and exchange experiences, but Zhang Yang unexpectedly discovered a secret that shocked him during the exchange. Registration fees are different, and some only give a few hundred yuan. “
That is to say, whether it is a “flagship class” or a “low-end class”, everyone is studying in the same group and watching the same tutorial, but they pay a few thousand yuan. He was so angryWhen I got to the customer service, I had to give an explanation.
The explanation of customer service is that in addition to the services of the “Flagship Class”, the trainees can also enjoy the right to permanently and freely update the training course videos. “In the future, there will be new training course videos released, and I will also be free. Study, make sure that the knowledge you learn is up-to-date. “
What kind of “shaking quotient” course is it that can guarantee “iterative updates forever”?
With curiosity and understanding of notes, I tried to add this agency’s customer service as a friend, but the results were very shocking.
The textbook sells only 6 pieces of “porters”
“The searched account status is abnormal and cannot be displayed.”
Several attempts to add the customer service staff of this “Shake Business” training institution as a friend, but the results show that the account status is abnormal. The customer service WeChat QR code at the end of the training organization’s public account tweet also shows “The user has complained and has been reviewed by the platform. It cannot be viewed for the time being.”
The account number is abnormal, and the WeChat QR code cannot be displayed. Is the “flagship class” and effect of Zhang Yang’s enrollment service already yellow?
After searching for “shake business training” on the Internet, I understood the notes and found another institution that also has similar training content. After successfully adding customer service as a friend, the other party also started to promote the organization’s courses. “Fast-track training for four weeks, all course videos are free to study for one year; each student is charged a flat fee of 1299 yuan, taught by a gold medal instructor, taught short video creation, and launched. , Drainage knowledge. “
When you understand the notes and express concern about the training effect, the customer service responds very simply: You can try some training videos before paying, and you can get a refund if the training is invalid.
Then the other party gave the link URL for the trial video. Open it, but found that the watermark in the video is different from the name of this training institution. The customer service explained that the videos were recorded by Gold Shake Merchants’ gold mentors, and they cooperated in depth with the institutions on the watermark., Jointly developed together.
Under doubt, understand the notes and continue to search the name of the institution in the watermark online. I found the relevant business. The most interesting thing is that this institution also provides trial and paid training content. The training materials for “Shake the Quotient” are the same, and the price of the whole set of video training materials is only 6.9 yuan.
After paying to watch the course, you can find that the content of the entire training video is just a short video-related production tool and the essentials of content creation. It does not involve any knowledge about e-commerce conversion. However, in the mouth of the customer service of that training institution, it became the whole system course of “shaking business” taught by the gold medal instructor.
Coincidentally, in the customer service circle of several other training institutions, understand the notes and also see the “exclusive teaching materials” with watermarks of other training institutions. This can really be said as the “porter of short video creation courses.” “. Under the promotion of customer service packages of these training institutions, the purchase of a similar training video course costs thousands of dollars, which is really incredible.
In addition, these customer service circle of friends are still full of the flavor of “Xiti XX”: a large number of screenshots showing the students signing up for “shake business” learning, the works of the students in the group, and the successes and so on. When asked about the organization’s customer service, how many students signed up for the training, the customer service screenshot and responded, “Now there are new classes open every day, 30 students per class, basically every period is quickly full, quickly sign up, outdated Waiting. “
When trying a set of courses, an institutional lecturer did not have “motivation” when seeing and understanding notes in a chat, indicating that the current short video traffic is huge, and the “shake quotient” is the same as the previous micro quotient and e-commerce. Is the latest outlet, “You want to sell goods without paying attention to the construction of private domain traffic, you can only watch others make money.”
Speaking of ecstasy, this lecturer even throws out a “how to make money”, “If you don’t want to do business shaking, we can also cooperate. The cooperation on the Internet is very flexible, and the promotion is also guaranteed to make money. “
So, what is the “how to make money” in the lecturer’s mouth?
The development of training courses for offline production is coming
“Shocking business (Development) For more than a year, training is now on the rise and there are many opportunities in it.
The instructor of the training institution told me to understand the notes. At present, most e-commerce sellers know that short video traffic is huge. If they can be diverted through short videos and build private domain traffic, sales will not be affected by regions and public domains. Traffic restrictions.
So, after the low-key development of “Diverger” for more than a year, physical and e-commerce merchants began to pay attention to live streaming and short video tape delivery, hoping to use content to divert and convert sales. “Today, chat with traditional sellers, The live broadcast training is very easy to cut into, so you can find businesses that have needs and develop them, and let them participate in the training. If they are negotiated, they will give you commissions.
Originally, the “how to make money” in the lecturer’s mouth is to help training institutions promote channels and tap students. The target audience is mainly traditional merchants and ) Fresh graduates. He told me to understand notes. Many traditional businesses have training needs. The key is that you want to spend time and thoughts on promoting online.
“As for fresh graduates, many people want to be online celebrities and live broadcasters, who can easily make money, and they also have a lot of training needs.” The instructor said that as long as the needy people are introduced to the training institutions, the institutions will pay Commission for Introducer (Initial commission for each student is 5%) After developing 10 students, the commission will increase to 8%, “No more After that, you may become a regular agent of our institution and enjoy higher commissions.
Well, where do you seem to see such “rebates”?
When repeatedly asked if the current “rebate” model is similar to the joining of Weishang,The lecturer was a little impatient, emphasizing that no matter whether it is “shaking business” or micro-business, they are those who are keeping abreast of the times. As long as they serve customers to promote good products and make money, they are keeping up with the times.
“ (Organization) Not only does the training of shakers, but also the services of shakers’ operation, drainage cooperation, etc., which are all nowadays The most demanding. “Finally, the lecturer emphasized that if the introduced merchant (student) has reached the cooperation of agency operation and drainage on behalf of the institution, there will be Additional rebates, “How can short videos created by laymen have traffic and conversions, and ultimately have to be run by the agency on their behalf.”
So many courses have been sold, but the last thing to think about is the idea of operation.
According to data released by QuestMobile, as of the first half of 2019, the number of short video users exceeded 820 million, a year-on-year growth rate of over 32%. Affected by the epidemic, during the Spring Festival of 2020, the number of daily active users in the short-vision screen field will be 81.92 million, which can be said to be gaining popularity.
As many WeChat merchants switched to live streaming and became “shaking merchants”, many traditional merchants and e-commerce sellers couldn’t sit still, and they all learned to implement livestreaming to realize drainage conversion. This also gives a lot of “shake business” training institutions the opportunity to start, “moving” video teaching materials to earn business tuition.
Customers introduce doors and practice to see the chaos of personal training. Behind them are the thirst for traffic from mass merchants. They hope to enter the door of live delivery through training. However, as with private domain traffic, the nationwide “shake business” is also a false proposition that cannot stand scrutiny. You think that the “shake” of an organization is a business opportunity, but it is likely to be “smart”.
This article comes from WeChat public account: Understand notes (ID: dongdong_note) , author: Muzi