The Jordan Sports infringement case has attracted attention.

A few days ago, the Supreme People ’s Court issued (2018) the Supreme Court No. 32 case judgment regarding Jordan Sports No. 6020578 on clothing, hats, socks and other commodities “Qiaodan and Tu” trademark, revoked the administrative judgment of Beijing Higher People’s Court (2015) Gao Xing (Zhi) Zhongzi No. 1575; revoked Beijing First Intermediate People’s Court (2014) Yizhong Xing (Zhi) Chuzi No. 9172 Administrative judgment; revoked the original State Administration for Industry and Commerce Trademark Review and Adjudication Committee [2014] No. 052424 No. 6020578 “Qiao Dan and Tu” trademark dispute ruling; the State Intellectual Property Office of the 6060578 “Qiao Dan and Tu” trademark Make a new decision.


In other words, the Supreme Court overturned the first and second-instance rulings. The trademark No. 6020578 registered by Jordan Sports and suspected of infringement will be decided again by the State Intellectual Property Office, and There is a high probability of being revoked.

But it is worth noting that if the State Intellectual Property Office decides to revoke the trademark, it is only a trademark of Jordan Sports, which does not mean that Jordan Sports will be completely renamed, Change LOGO. Jordan Sports also responded that it will not replace all current brand trademarks as rumor has it.

The predecessor of Jordan Sports was the Jinjiang Chendai Xibian Commodity Factory No. 2 established in 1984 in Fujian Province. In 2000, Jinjiang Chendai Xibian Daily Necessities Factory was renamed Jordan Sports.

Since then, the name of Jordan Sports has been controversial. Since 2012, former US NBA star Michael Jeffrey Jordan has disputed 78 trademarks registered by Jordan Sports for infringement of trademark and name rights, and brought the latter to court.

At present, this trademark dispute has lasted for nearly 8 years.


A trademark may be revoked, but it does not mean