Not easy …
Editor’s note: This article comes from the WeChat public account “Glonghui Financial Hotspot” (ID: glh_finance) , author Jun Yun.
In 2016, Jack Ma proposed “Five New”, namely new retail, new manufacturing, new finance, new technology and new energy.
In response to this, Zong Qinghou publicly objected that “except for new technologies, everything is nonsense!” He also said that e-commerce disrupting the real economy’s price system can never be tolerated.
However, several years later his attitude changed dramatically.
On May 10th, at the live broadcast of “My Return to Work Order” planned by CCTV Finance, Zong Qinghou said, “There will be changes in the marketing model, so this time I plan to develop four e-commerce platforms.” , Namely the e-commerce brand of health care products, food and beverage channels, cross-border e-commerce platform and Habao platform.
(Image source: CCTV Finance)
From rejecting e-commerce to embracing e-commerce, what made Zong Qinghou, the former richest man, make a change?
1
In fact, Zong Qinghou embraces e-commerce is a gradual type.
First, a change in attitude.
(Image source: Internet)
In 2017, Zong Qinghou blamed e-commerce for disrupting the real economy, and he would not tolerate it; in 2018, Zong Qinghou said, “We will not boycott e-commerce nor embrace e-commerce.” In early 2020, Zong Qinghou said, Online and offline channels are interdependent. To combine, many Internet companies are developing offline, and Wahaha is also developing online.
From angering and confusing the real economy, to revealing that wahaha also needs to develop online and offline, it can be seen that Zong Qinghou ’s attitude towards e-commerce has occurredSignificant changes.
Attitude has changed, and then the layout of real work has been followed. Judging from the previous article, Zong Qinghou wanted to build four vertical e-commerce platforms this time, namely the e-commerce brand of health products, food and beverage channels, cross-border e-commerce platform and Habao platform.
Among them, among the e-commerce brands of health care products, it is ready to call on 100,000 entrepreneurs to loan them as our e-commerce health care products retailer, which can solve the employment problems of some people and also help them to be young. People’s dream of starting a business as a small boss can also help the company sell health products.
On the food and beverage channel, the company intends to develop an online brand, not only selling Wahaha products, but also selling products made by others. After all, many export companies are now blocked from exporting and they do n’t know what to do next. Export their products to domestic sales.
In addition, in the cross-border e-commerce platform, it stated that “because domestic consumption is now upgraded, we import some high-quality foreign products and pull some of the consumption back to the country.” The Habao platform is an online platform specifically for young people to communicate, share, and shop. During this period, the company will communicate with young people what products and packaging they need, which will promote the company’s progress.
According to Wahaha ’s initial concept, health products e-commerce, food and beverage e-commerce, and Habao platform will be officially launched this year at the “618” e-commerce festival, and cross-border e-commerce platforms will have to wait for the second wave due to the global epidemic Before it can be launched.
Either do n’t do it, or build four platforms at once, which is simply “it ’s nothing but a blockbuster”.
In fact, Wahaha ’s move into the e-commerce business showed signs early this year.
On February 25th, Fuhuibao Food Marketing Co., Ltd., a subsidiary of Wahaha, experienced a business change, and its name was changed to Zhejiang Wahaha Digital Technology Co., Ltd. Many new businesses have also been added to the business scope, such as mall online platform technical services, information platform sales and related solutions and services.
On March 24, Hangzhou Wahaha E-Commerce Co., Ltd. was established with a registered capital of 200 million yuan. The legal representative is Zong Qinghou. The company ’s business scope includes food internet sales and goods import and export management. On April 2, Hangzhou Wahaha Hongzhen Cross-Border E-Commerce Co., Ltd. was established with a registered capital of 5 million yuan. The legal representative Zong Qinghou, the company’s business scope includes Internet sales and daily necessities sales.
